Top apps by business model
Best Shopify apps for direct-to-consumer (DTC) brands (October 2026)
Owns the product, the customer and the margin, and spends on paid acquisition to grow. The stack is retention first: email and SMS, reviews, loyalty and subscriptions, with attribution to keep the ad spend honest.
Covers DTC brand, Own-brand manufacturer, Challenger brand, Digitally native brand. Each category below keeps the published ranking; nothing is reordered for this page.
Categories in the stack
13
Apps ranked across them
432
Core categories
3
Reviews behind the ranking
36,544
top 3 per category
The stack, category by category
Top five per category. Core categories first, then the ones most stores in this group add later.
- Email marketing Core
- Product reviews Core
- Loyalty and rewards Core
- Upsell and cross-sell Usually needed
- Subscriptions Usually needed
- SMS marketing Usually needed
- Analytics Usually needed
- Ads Usually needed
- Pop-ups Usually needed
- Social proof Situational
- Page builder Situational
- Returns and exchanges Situational
- Affiliate programs Situational
Core
Email marketing: 53 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce | 4.8(4,654) | 4,654 | 1,193 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 |  Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales | 4.7(3,375) | 3,375 | 776 | $15/month | Yes | none | No | 2012 | Aftership, Gorgias, Meta Advertising +3 | Leader |
| 3 |  Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation | 4.8(1,518) | 1,518 | 408 | $13/month | Yes | none | No | 2018 | 2048 Variants, Judge.me, QuickBooks Online +2 | Leader |
| 4 |  Orderly Emails ‑ Templates AppCustomizable email templates: boost your brand and marketing | 3.8(772) | 772 | 78 | Free plan | Yes | none | No | 2016 | Email, Marketing Automations, OrderlyPrint +2 | Leader |
| 5 |  ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and... | 4.9(1,002) | 1,002 | 0 | $9/month | Yes | 10 days | No | 2019 | ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3 | Leader |
Showing the top 5 of 53. Show all 53 →
Core
Product reviews: 29 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Reputon Customer Reviews AppGet genuine Trustpilot or Google reviews with automated emails | 4.9(1,167) | 1,167 | 154 | $9.99/month | Yes | none | Yes | 2018 | Aftership, Email, facebook reviews +2 | Leader |
| 2 |  LAI Product Reviews AppConvert more with product reviews, photos, testimonials | 4.9(563) | 563 | 112 | Free plan | Yes | none | Yes | 2020 | BON Loyalty Program & Rewards, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS +1 | Leader |
| 3 |  REVIEWS.io Product Reviews AppCollect product reviews, star ratings, testimonials, UGC + Q&A | 4.7(772) | 772 | 63 | $19/month | Yes | 14 days | No | 2014 | Attentive, Google, Gorgias +2 | Leader |
| 4 |  Judge.me Ali Reviews ImporterImport AliExpress reviews and grow your dropshipping store | 4.9(240) | 240 | 100 | Free plan | Yes | none | Yes | 2018 | Ali Express, Aliexpress, AliExpress Reviews +2 | Established |
| 5 |  TrustReviews: Product ReviewsCollect product reviews & UGC. Amazon and Aliexpress importer | 4.7(310) | 310 | 4 | $13.99/month | Yes | 14 days | No | 2021 | Google Shopping, Klaviyo, Love Loyalty +3 | Established |
Showing the top 5 of 29. Show all 29 →
Core
Loyalty and rewards: 24 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Kangaroo: Loyalty and RewardsBuild customer loyalty with rewards, offers, VIP tiers & more | 4.9(58) | 58 | 3 | $199/month | No | none | No | 2022 | Appmaker.xyz ‑ Mobile app, Gorgias, Judge.me +3 | Established |
| 2 |  99minds Gift Card & LoyaltyLaunch a Physical & Digital Gift Card Program | 4.7(41) | 41 | 3 | Free plan | Yes | none | No | 2021 | Active Campaign, Dotdigital, Hubspot +3 | Emerging |
| 3 |  easyPointsPoints, Rewards, Referrals, VIP, & POS. Elevate Loyalty! | 4.1(47) | 47 | 3 | $50/month | Yes | none | Yes | 2019 | CRM PLUS on LINE, Dotdigital, Gojiberry +3 | Emerging |
| 4 |  FreshCredit ‑ Store CreditStore credit turns returns into cash for repeat purchasers | 4.0(62) | 62 | 0 | $15/month | No | 7 days | No | 2017 | none listed | Established |
| 5 |  CreditsYard — Store CreditStore credit digital wallet for returns, exchanges & cashback | 4.9(19) | 19 | 1 | $29/month | No | 7 days | No | 2021 | Conjured Memberships, Custom API, DiscountYard +3 | Emerging |
Showing the top 5 of 24. Show all 24 →
Usually needed
Upsell and cross-sell: 55 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales | 4.9(463) | 463 | 60 | $39/month | Yes | 15 days | Yes | 2019 | Google Analytics, Klaviyo, Meta Pixel +3 | Leader |
| 2 |  FoxKit: Upsell & Bundles AppAOV+ with bundles, cart upsell, volume discounts & low stock | 4.9(379) | 379 | 34 | $19/month | Yes | 14 days | Yes | 2021 | Ali Reviews, Judge.me, Yotpo, Automizely, Adoric, StoreSEO, eComposer, PageFly, GemPages +3 | Leader |
| 3 |  USO: Ultimate Special OffersThe all-in-one app for promotions, discounts, BOGO's & bundles | 4.6(405) | 405 | 5 | $9/month | Yes | 14 days | No | 2015 | none listed | Leader |
| 4 |  Octane AI: Advanced Quiz MakerStunning quizzes that boost sales, conversions & subscribers | 4.7(208) | 208 | 10 | $50/month | No | 14 days | No | 2018 | Attentive, Gorgias, Klaviyo +3 | Established |
| 5 |  Quiz Kit: Product Quiz MakerProduct recommendation quiz builder (eg skincare quiz) | 4.9(177) | 177 | 8 | $59/month | Yes | 10 days | Yes | 2020 | Attentive, Checkout & Flow, Google Tag Manager +3 | Established |
Showing the top 5 of 55. Show all 55 →
Usually needed
Subscriptions: 5 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Courses PlusSell online courses, quizzes & certificates from your store | 4.9(289) | 289 | 36 | $19.99/month | Yes | 7 days | Yes | 2020 | Google Meet, Mega Community, Typeform +2 | Leader |
| 2 |  定期購買‑Huckleberry SubscriptionsRealize the ideal subscription and help improve LTV | 4.8(155) | 155 | 3 | $49/month | Yes | none | No | 2021 | EasyPoints, Japan Order CSV, Klaviyo +1 | Leader |
| 3 |  Deposit & Partial Payment DepoManage deposits, preorder, partial payments, and split payment | 4.5(98) | 98 | 3 | $9/month | No | 14 days | Yes | 2020 | Auto Charge, Deposit, Deposits +3 | Leader |
| 4 |  かんたんサブスク ‑ 定期購入/定期購買を固定費0で始めようサブスクや定期購買を始めるなら"かんたんサブスク"におまかせ！月額固定費無料でスタート可能！インストールや設定もカンタン！ | 5.0(11) | 11 | 1 | $15/month | Yes | none | No | 2021 | none listed | Emerging |
| 5 |  WithfriendsMemberships, events, and recurring revenue for your store | 5.0(4) | 4 | 0 | $50/month | No | none | No | 2022 | eventbrite, Instagram, Klaviyo +3 | New |
Usually needed
SMS marketing: 22 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce | 4.8(4,654) | 4,654 | 1,193 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 | Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales | 4.7(3,375) | 3,375 | 776 | $15/month | Yes | none | No | 2012 | Aftership, Gorgias, Meta Advertising +3 | Leader |
| 3 | Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation | 4.8(1,518) | 1,518 | 408 | $13/month | Yes | none | No | 2018 | 2048 Variants, Judge.me, QuickBooks Online +2 | Leader |
| 4 | ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and... | 4.9(1,002) | 1,002 | 0 | $9/month | Yes | 10 days | No | 2019 | ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3 | Leader |
| 5 |  Recart: SMS & List GrowthSMS marketing to help you spend less, sell more &... | 4.7(487) | 487 | 0 | $299/month | Yes | 7 days | No | 2016 | Drip, Facebook Messenger, Gorgias +3 | Established |
Showing the top 5 of 22. Show all 22 →
Usually needed
Analytics: 108 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Data Export IO: ReportEasy premade and custom reports: filter, schedule, and more. | 5.0(2,014) | 2,014 | 79 | $12/month | No | 15 days | No | 2016 | Email, FTP, Google Drive +2 | Leader |
| 2 |  MLV Auto Currency SwitcherStreamline global shopping with automatic currency converter | 4.8(988) | 988 | 7 | $9.95/month | Yes | 15 days | No | 2014 | none listed | Leader |
| 3 |  EZ Exporter ‑ Data ExportsAutomate order export & more to FTP/SFTP, Google Sheets, email | 5.0(101) | 101 | 3 | $29.95/month | No | 7 days | No | 2016 | Airtable, Amazon S3 (AWS), Dropbox +3 | Leader |
| 4 |  Buy Button channelSell your products on any website or blog. | 3.8(193) | 193 | 1 | Free plan | Yes | none | No | 2012 | none listed | Established |
| 5 |  Hotjar InstallTruly understand how your visitors interact on your site. | 4.3(91) | 91 | 3 | $0.99/month | No | 7 days | No | 2018 | Hotjar | Established |
Showing the top 5 of 108. Show all 108 →
Usually needed
Ads: 40 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  PinterestPut your products where people go to find ideas to... | 4.1(1,708) | 1,708 | 47 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 |  Minta Social Videos Auto PostAuto Post Social Media Video Ads, & Promo Product Video... | 4.4(325) | 325 | 21 | $5/month | No | 7 days | No | 2020 | AI Auto post to Social Media, Facebook videos & video ads, Instagram product video ads +2 | Leader |
| 3 |  Autoketing Product ReviewsCollect product review, UGC and rating to show social proof.... | 4.4(79) | 79 | 0 | $7.99/month | No | 3 days | No | 2021 | none listed | Established |
| 4 |  Omega Twitter Pixel,ConversionBoost your X Ad ROI with powerful X Pixel &... | 4.7(52) | 52 | 1 | $8.99/month | Yes | 3 days | Yes | 2021 | Online Store 2.0, Twitter, X pixel | Established |
| 5 |  Reaktion: Tracking & AnalyticsMaximize your profits with accurate tracking and insights. | 4.7(28) | 28 | 5 | $85/month | No | 10 days | No | 2021 | GA4, Google Ads, Klaviyo +3 | Emerging |
Showing the top 5 of 40. Show all 40 →
Usually needed
Pop-ups: 60 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Attrac Popup, Announcement BarAdd bar, banner, pop up window, marquee header,countdown timer | 5.0(1,179) | 1,179 | 360 | $8.99/month | Yes | 7 days | Yes | 2018 | Klaviyo, Mailchimp, Omnisend +3 | Leader |
| 2 | RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales | 4.9(463) | 463 | 60 | $39/month | Yes | 15 days | Yes | 2019 | Google Analytics, Klaviyo, Meta Pixel +3 | Leader |
| 3 |  Poptin Exit Popup Email Pop UpGrow Sales, Email & SMS with Exit Intent Popup, Spin... | 4.9(346) | 346 | 43 | $25/month | Yes | none | No | 2017 | ActiveCampaign, Hubspot, Klaviyo +3 | Established |
| 4 |  Yeps Announcement Bar BannerAdd bar banner, pops, countdown timer bar, header, email popup | 5.0(198) | 198 | 24 | $6.99/month | Yes | 7 days | Yes | 2017 | Klaviyo, Mailchimp | Established |
| 5 |  Pify AI Contact Form BuilderEasy to build customization forms, support form, return forms | 4.7(484) | 484 | 3 | $4.99/month | Yes | 5 days | No | 2020 | Google, Klaviyo, Mailchimp +3 | Leader |
Showing the top 5 of 60. Show all 60 →
Situational
Page builder: 22 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Theme Updater & Backups | OOTSEffortlessly update themes, add new sections, and backup data | 4.2(292) | 292 | 16 | $4/month | Yes | 7 days | No | 2016 | Archetype Themes, Clean Canvas Themes, Dawn Theme +3 | Established |
| 2 |  HelpLab FAQ Page, Product FAQsCreate beautiful FAQ page, support page or product Q&A | 5.0(220) | 220 | 1 | $3.99/month | Yes | 5 days | Yes | 2020 | App Blocks, Google Schema, Online Store 2.0 +2 | Leader |
| 3 |  Hypervisual Page BuilderBeautiful landing and product pages | 5.0(56) | 56 | 0 | $9.95/month | No | 14 days | No | 2017 | Klaviyo, Mailchimp | Established |
| 4 |  DEPRO: SectionsFlexible sections for any pages | 4.5(35) | 35 | 0 | $5.99/month | No | 2 days | No | 2019 | none listed | Emerging |
| 5 |  Reputon Blog & Page BuilderBuild pages and blog posts from Google Docs in one... | 4.5(21) | 21 | 1 | $9.99/month | Yes | none | No | 2020 | Google Docs, Google Drive | Emerging |
Showing the top 5 of 22. Show all 22 →
Situational
Returns and exchanges: 15 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  AfterShip Returns & ExchangesRetain traffic & revenue with exchanges and store credits | 4.7(1,543) | 1,543 | 71 | $19/month | Yes | 7 days | Yes | 2017 | Canada Post, FedEx, Gorgias +2 | Leader |
| 2 |  Return Prime:Return & ExchangeAutomate Returns & Exchanges. Turn Refunds into Revenue | 4.8(774) | 774 | 112 | $19.99/month | Yes | 15 days | No | 2020 | and 100+ integrations, Klaviyo, UPS +3 | Leader |
| 3 |  Route ‑ Protection & TrackingPost-purchase platform for protection, tracking, and returns | 4.0(376) | 376 | 33 | Free plan | Yes | none | No | 2019 | none listed | Leader |
| 4 |  Easy Returns Management SystemHandle Return Requests & send Prepaid Shipping Labels | 4.7(29) | 29 | 0 | $19.99/month | No | 30 days | No | 2016 | none listed | Emerging |
| 5 |  Bosta ShippingAutomate Shipping with Bosta—One Dashboard, Full Control! | 3.9(24) | 24 | 2 | Free plan | Yes | none | No | 2020 | none listed | Emerging |
Showing the top 5 of 15. Show all 15 →
Situational
Affiliate programs: 25 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify CollabsWork with influencers to promote your brand and drive sales | 4.1(437) | 437 | 69 | Free plan | Yes | none | No | 2021 | Instagram, Klayvio, Subscriptions +2 | Leader |
| 2 |  ConvertO Affiliate AmbassadorEasy affiliate marketing, ambassador & influencer management | 4.8(69) | 69 | 1 | $39/month | Yes | 14 days | No | 2020 | Klaviyo, Omnisend | Established |
| 3 |  Affiliate Integrate "まるっと集客"Line, Google, Insta, and affiliate ads are now available | 4.6(73) | 73 | 0 | Free plan | Yes | none | No | 2020 | none listed | Established |
| 4 |  GRIN Influencer MarketingA Creator Management platform designed for every brand journey | 4.1(31) | 31 | 0 | Free plan | Yes | none | No | 2021 | DocuSign, Gmail, Instagram +3 | Emerging |
| 5 |  Letters｜友人・知人への紹介＆口コミを広げて売上アップ【初回30日間無料トライアル実施中】日本製リファラルマーケティングNo.1アプリ。ネット通販の時代に最適なクチコミ戦略！ | 4.6(24) | 24 | 0 | $39/month | No | 30 days | No | 2019 | none listed | Emerging |
Showing the top 5 of 25. Show all 25 →
Other business models
- Best Shopify apps for dropshipping stores
- Best Shopify apps for print on demand stores
- Best Shopify apps for B2B and wholesale merchants
- Best Shopify apps for digital product and course sellers
- Best Shopify apps for private label brands
- Best Shopify apps for white label sellers
- Best Shopify apps for subscription box and replenishment businesses
- Best Shopify apps for one-product stores
- Best Shopify apps for general stores
- Best Shopify apps for niche stores
- Best Shopify apps for multi-brand retailers
- Best Shopify apps for handmade and artisan sellers
- Best Shopify apps for personalised and made-to-order product sellers
By role
- Best Shopify apps for founders and store owners
- Best Shopify apps for ecommerce managers
- Best Shopify apps for growth and performance marketers
- Best Shopify apps for retention, CRM and lifecycle marketers
- Best Shopify apps for CRO specialists and web merchandisers
- Best Shopify apps for operations and fulfilment managers
- Best Shopify apps for customer support and CX leads
- Best Shopify apps for finance and accounting managers
- Best Shopify apps for developers and technical leads
- Best Shopify apps for agency owners and freelancers
- Best Shopify apps for paid media and performance agencies
- Best Shopify apps for email, SMS and retention agencies
- Best Shopify apps for CRO and design agencies
- Best Shopify apps for Shopify development agencies and Plus partners
- Best Shopify apps for SEO and content agencies
- Best Shopify apps for fulfilment partners and 3PL operators
- Best Shopify apps for content and SEO managers
By industry
- Best Shopify apps for fashion and apparel brands
- Best Shopify apps for beauty and cosmetics brands
- Best Shopify apps for home, furniture and decor brands
- Best Shopify apps for jewelry and accessories brands
- Best Shopify apps for health and wellness brands
- Best Shopify apps for food, beverage and supplement brands
- Best Shopify apps for fitness brands
- Best Shopify apps for sports and outdoor brands
- Best Shopify apps for pet brands
- Best Shopify apps for toys, kids and baby brands
- Best Shopify apps for hobby and craft stores
- Best Shopify apps for electronics and gadget stores
- Best Shopify apps for automotive and car parts stores
- Best Shopify apps for gift and occasion stores
- Best Shopify apps for art, prints and collectibles sellers
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
Situational
Social proof: 38 apps ranked
Showing the top 5 of 38. Show all 38 →