Shopify app
LeaderBuilt for ShopifyBuild Award winner 2026Smile: Loyalty Program Rewards
Customer loyalty points, VIP tiers, referrals, rewards program
- Rating on Shopify
- 4.9(4,640)
- Reviews
- 4,640
- Developer
- Smile.io
- Launched
- December 2, 2014
- Pricing
- Free plan available. Free trial available.
- Languages
- English, French, Japanese, German, Italian, Chinese (Simplified), Portuguese (Brazil), Dutch, Spanish
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.90
category median 4.57
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
2%
93 of 4,640
Starting price
$15/month
band: $10 to $29 · 14-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Points, rewards & referrals; 15+ ways to earn & redeem; Discounts & free shipping rewards; Full branding customization; Multi-language support (20+ languages); Works seamlessly with Shopify POS; Up to 200 monthly orders |
| Essential | $15/month | not offered | 14 days | Up to 500 monthly orders | Dedicated loyalty page; Free product rewards; Nudges (on-site reminders); Analytics & reporting; Trigger rewards with Shopify Flow; 1 integration (e.g. Klaviyo) |
| Standard | $79/month | not offered | 14 days | Up to 1,000 monthly orders | Bonus events (e.g. 2x points weekend); Embed points on product pages; Promote points on order thank you page; Subscription & gift card rewards; Loyalty segments, ROI and CLV insights; 2 integrations (e.g. Klaviyo, Judge.me) |
| Growth | $199/month | not offered | 14 days | Includes 2,500 monthly orders, then $20 per additional 100 orders | Loyalty Hub (for signed-in members); Redeem at checkout (Shopify Plus); VIP tiers & Points expiry; Performance benchmarks; 25+ pre-built loyalty reports; Unlimited integrations |
Rating distribution
4,640 ratings on the listing at crawl time.
- 5 stars4,238(91%)
- 4 stars250(5%)
- 3 stars59(1%)
- 2 stars24(1%)
- 1 star69(1%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 15, 2026Sunborn OrganicsUnited StatesAbout 1 month using the app
"Great experience with Smile so far! Lee was incredibly helpful in getting us set up. We met several times, and every question we had he ..."
5 starsOct 8, 2026natüürGermanyOver 3 years using the app
"From my perspective Smile is the best and easiest loyalty program to set up and integrate with a number of brilliant interfaces. It clearly contributes ..."
Developer replied. Read on Shopify
5 starsOct 1, 2026Breathe Naturals DeodorantUnited StatesAbout 2 months using the app
"I've had a great experience with Smile so far! After researching a lot of different loyalty/ rewards platforms for my brand, smile kept coming up. ..."
Developer replied. Read on Shopify
Screenshots
5 of 10 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Everything you need to build customer loyalty 
2 of 5: Designed to match your brand 
3 of 5: Progress and perks, built-in 
4 of 5: 15+ ways to reward your customers 
5 of 5: Drive sales with bonus events
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Program types
- Reward programs
- Memberships
- VIP tiers
- Referrals
- Subscriptions
- Gift card programs
- Custom programs
Rewards you can offer
- Points
- Discounts
- Coupons
- Gifts
- Gift cards
- POS rewards
- Free shipping
- Free products
- Early access
- Exclusive access
- Membership perks
- Events
- Services
- Donations
- Custom rewards
Pop-up types
- Cart pop-ups
- Discounts
- Rewards
- Banners
Managing pop-ups
- Editor tool
- Templates
- Translation
- Campaigns
- Triggers and rules
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Customer accounts, Shopify POS, Shopify Flow, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, discounts, gift cards, store credit, marketing, store analytics, Online Store
- Edit customers: Browsing behavior, customer data
- View products: Products, collections
- View orders: All order history
- Edit discounts: Discount codes and promotions
- Edit gift cards: Gift cards
- Edit store credit: Store credit accounts, store credit account transactions
- Edit marketing: Marketing events
- Edit store analytics: Web pixels
- Edit Online Store: Theme, Online Store page content on a path controlled by the app, Online Store pages
- Edit other data: Locales, price rules
Developer
Smile.io
- Apps in the dataset:
- 1
- Address:
- PO Box 33042 Ira Needles, Waterloo, ON, N2T 2M9, CA
- Support email domain:
- smile.io
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, changelog, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
BON Loyalty Program & Rewards
5.0(1,963) · listed as similar by Shopify
Fast Loyalty Program & Rewards
On Shopify, not yet in the dataset · listed as similar by Shopify
Loyup: Loyalty Points Rewards
On Shopify, not yet in the dataset · listed as similar by Shopify
Upzelo Loyalty & Wallet Passes
5.0(5) · shares 59% of feature handles
Yotpo: Loyalty Rewards Program
4.7(970) · shares 58% of feature handles
Influence: Loyalty & Referral
4.3(32) · shares 56% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 86 words.Show
- Create a powerful loyalty program in minutes: points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
Launch a loyalty program in minutes: points, rewards, VIP tiers, referrals and more.
Smile makes it easy to create a fully branded loyalty program that keeps customers coming back. Reward purchases with points, offer exclusive VIP perks, and thank your biggest fans for sharing with friends. Run engaging promotions like 2x points weekends and special VIP pricing to drive conversions, amplified across every channel with Klaviyo. Powerful analytics give you clarity, confidence, and benchmarks against top brands. Join thousands of Shopify merchants growing with Smile today!
Questions and comments
Questions people ask about Smile: Loyalty Program Rewards, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
4,640 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.