Guides
Shopify guides
Topic pillars that sit above the category hubs. Each one explains the job, what Shopify does natively, where apps come in and which ranked tables to read next.
- Shopify analytics: what to measure, which reports lie and which apps fill the gaps
How Shopify's built-in reports work, where they stop (profit, attribution, cohorts, server-side tracking) and how merchants assemble an analytics stack from apps without double-counting revenue.
In preparation
- Shopify conversion rate: benchmarks, what moves it and the apps that help
Where a Shopify store loses buyers between landing page and thank-you page, what a realistic conversion rate is by industry and device, and which app categories lift it without slowing the theme.
In preparation
- Shopify marketing: the channels, the stack and what to automate first
A practical map of Shopify marketing by channel (email, SMS, paid social, search, affiliates, loyalty) with the app categories behind each, in the order a growing store should add them.
In preparation
- Shopify SEO: what the platform does for you, what it blocks and how apps fit
Shopify's SEO strengths and structural limits (URL structure, duplicate collection URLs, blog), the technical fixes that matter, and the SEO, blog and speed app categories ranked by real reviews.
In preparation
- Shopify profitability: contribution margin, app costs and where the money leaks
How to work out true profit per order on Shopify (COGS, shipping, payment fees, ad spend, app subscriptions, returns), the reports that show it and the app categories that protect margin.
In preparation
