Guide
Shopify analytics: what to measure, which reports lie and which apps fill the gaps
How Shopify's built-in reports work, where they stop (profit, attribution, cohorts, server-side tracking) and how merchants assemble an analytics stack from apps without double-counting revenue.
This guide is being written. The ranked categories it will point to are already live below.
Analytics: top 5 of 108
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Data Export IO: ReportEasy premade and custom reports: filter, schedule, and more. | 5.0(2,014) | 2,014 | 79 | $12/month | No | 15 days | No | 2016 | Email, FTP, Google Drive +2 | Leader |
| 2 |  MLV Auto Currency SwitcherStreamline global shopping with automatic currency converter | 4.8(988) | 988 | 7 | $9.95/month | Yes | 15 days | No | 2014 | none listed | Leader |
| 3 |  EZ Exporter ‑ Data ExportsAutomate order export & more to FTP/SFTP, Google Sheets, email | 5.0(101) | 101 | 3 | $29.95/month | No | 7 days | No | 2016 | Airtable, Amazon S3 (AWS), Dropbox +3 | Leader |
| 4 |  Buy Button channelSell your products on any website or blog. | 3.8(193) | 193 | 1 | Free plan | Yes | none | No | 2012 | none listed | Established |
| 5 |  Hotjar InstallTruly understand how your visitors interact on your site. | 4.3(91) | 91 | 3 | $0.99/month | No | 7 days | No | 2018 | Hotjar | Established |
Ads: top 5 of 40
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  PinterestPut your products where people go to find ideas to... | 4.1(1,708) | 1,708 | 47 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 |  Minta Social Videos Auto PostAuto Post Social Media Video Ads, & Promo Product Video... | 4.4(325) | 325 | 21 | $5/month | No | 7 days | No | 2020 | AI Auto post to Social Media, Facebook videos & video ads, Instagram product video ads +2 | Leader |
| 3 |  Autoketing Product ReviewsCollect product review, UGC and rating to show social proof.... | 4.4(79) | 79 | 0 | $7.99/month | No | 3 days | No | 2021 | none listed | Established |
| 4 |  Omega Twitter Pixel,ConversionBoost your X Ad ROI with powerful X Pixel &... | 4.7(52) | 52 | 1 | $8.99/month | Yes | 3 days | Yes | 2021 | Online Store 2.0, Twitter, X pixel | Established |
| 5 |  Reaktion: Tracking & AnalyticsMaximize your profits with accurate tracking and insights. | 4.7(28) | 28 | 5 | $85/month | No | 10 days | No | 2021 | GA4, Google Ads, Klaviyo +3 | Emerging |
Product feeds: top 5 of 23
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Mulwi | 200+ Shopping FeedsProduct feeds for Google Shopping, Facebook, custom & more | 5.0(610) | 610 | 91 | $15/month | Yes | 7 days | Yes | 2019 | Bing/PriceRunner/Fruugo, Google Shopping/Facebook/Awin, Idealo/Billiger/Adcell/Vivino +3 | Leader |
| 2 |  AR: Google Shopping Feed ProMulti language & currency XML feed for Google Shopping. | 5.0(257) | 257 | 4 | $7/month | No | 14 days | No | 2017 | AdWords, Bing Shopping, Facebook Product Ads +2 | Established |
| 3 |  Flexify: Facebook Product FeedImprove Facebook/Insta performance by optimizing product data | 4.4(154) | 154 | 2 | $29/month | Yes | 30 days | Yes | 2015 | dynamic product ads, Facebook Ads, facebook channel +3 | Established |
| 4 |  Universal Product FeedOptimize product data across Facebook, Google & top platforms | 5.0(27) | 27 | 2 | $10/month | Yes | 7 days | Yes | 2021 | none listed | Emerging |
| 5 |  Webrex Google Shopping FeedCreate Feed for Google Shopping by simple setup | 4.7(26) | 26 | 0 | $2.99/month | Yes | 14 days | No | 2019 | none listed | Emerging |
Accounting: top 5 of 41
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Data Export IO: ReportEasy premade and custom reports: filter, schedule, and more. | 5.0(2,014) | 2,014 | 79 | $12/month | No | 15 days | No | 2016 | Email, FTP, Google Drive +2 | Leader |
| 2 |  Lexware Office (lexoffice)Manage DATEV-ready vouchers, taxes, payments & customers | 4.6(282) | 282 | 33 | $13/month | Yes | 14 days | Yes | 2018 | Billbee, DATEV, lexoffice +3 | Leader |
| 3 |  Xero & QuickBooks Smart SyncSync Sales, Payouts, Fees & Inventory to Xero and QuickBooks | 4.6(70) | 70 | 2 | $9/month | No | 7 days | No | 2019 | Afterpay, PayPal, QBO +3 | Leader |
| 4 |  EXPORT OrderPro: Order reportsEasily generate customized reports on the fly and scheduled | 4.9(56) | 56 | 1 | $14/month | No | 7 days | No | 2014 | e-mail, FTP, Product Customizer | Leader |
| 5 |  Merchbees Inventory ValueTrack real-time & historical inventory cost and total stock. | 4.9(47) | 47 | 0 | $4.99/month | Yes | 3 days | Yes | 2020 | 2048 Variants | Emerging |
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.