Guide
Shopify conversion rate: benchmarks, what moves it and the apps that help
Where a Shopify store loses buyers between landing page and thank-you page, what a realistic conversion rate is by industry and device, and which app categories lift it without slowing the theme.
This guide is being written. The ranked categories it will point to are already live below.
Upsell and cross-sell: top 5 of 55
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales | 4.9(463) | 463 | 60 | $39/month | Yes | 15 days | Yes | 2019 | Google Analytics, Klaviyo, Meta Pixel +3 | Leader |
| 2 |  FoxKit: Upsell & Bundles AppAOV+ with bundles, cart upsell, volume discounts & low stock | 4.9(379) | 379 | 34 | $19/month | Yes | 14 days | Yes | 2021 | Ali Reviews, Judge.me, Yotpo, Automizely, Adoric, StoreSEO, eComposer, PageFly, GemPages +3 | Leader |
| 3 |  USO: Ultimate Special OffersThe all-in-one app for promotions, discounts, BOGO's & bundles | 4.6(405) | 405 | 5 | $9/month | Yes | 14 days | No | 2015 | none listed | Leader |
| 4 |  Octane AI: Advanced Quiz MakerStunning quizzes that boost sales, conversions & subscribers | 4.7(208) | 208 | 10 | $50/month | No | 14 days | No | 2018 | Attentive, Gorgias, Klaviyo +3 | Established |
| 5 |  Quiz Kit: Product Quiz MakerProduct recommendation quiz builder (eg skincare quiz) | 4.9(177) | 177 | 8 | $59/month | Yes | 10 days | Yes | 2020 | Attentive, Checkout & Flow, Google Tag Manager +3 | Established |
Social proof: top 5 of 38
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Reputon Customer Reviews AppGet genuine Trustpilot or Google reviews with automated emails | 4.9(1,167) | 1,167 | 154 | $9.99/month | Yes | none | Yes | 2018 | Aftership, Email, facebook reviews +2 | Leader |
| 2 |  LAI Product Reviews AppConvert more with product reviews, photos, testimonials | 4.9(563) | 563 | 112 | Free plan | Yes | none | Yes | 2020 | BON Loyalty Program & Rewards, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS +1 | Leader |
| 3 |  Judge.me Ali Reviews ImporterImport AliExpress reviews and grow your dropshipping store | 4.9(240) | 240 | 100 | Free plan | Yes | none | Yes | 2018 | Ali Express, Aliexpress, AliExpress Reviews +2 | Established |
| 4 |  Socialwidget ‑ Instagram FeedBoost sales with shoppable TikTok & Instagram feeds | 4.9(628) | 628 | 3 | $9.90/month | Yes | 14 days | Yes | 2020 | Instagram, PageFly, TikTok | Leader |
| 5 |  Zotabox Social Sharing ButtonsSocial Media Icons - Boost Your Store Social Proof &... | 5.0(170) | 170 | 6 | $4.99/month | Yes | 3 days | No | 2016 | Facebook, Google Plus, Instagram +3 | Established |
Product reviews: top 5 of 29
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Reputon Customer Reviews AppGet genuine Trustpilot or Google reviews with automated emails | 4.9(1,167) | 1,167 | 154 | $9.99/month | Yes | none | Yes | 2018 | Aftership, Email, facebook reviews +2 | Leader |
| 2 | LAI Product Reviews AppConvert more with product reviews, photos, testimonials | 4.9(563) | 563 | 112 | Free plan | Yes | none | Yes | 2020 | BON Loyalty Program & Rewards, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS +1 | Leader |
| 3 |  REVIEWS.io Product Reviews AppCollect product reviews, star ratings, testimonials, UGC + Q&A | 4.7(772) | 772 | 63 | $19/month | Yes | 14 days | No | 2014 | Attentive, Google, Gorgias +2 | Leader |
| 4 | Judge.me Ali Reviews ImporterImport AliExpress reviews and grow your dropshipping store | 4.9(240) | 240 | 100 | Free plan | Yes | none | Yes | 2018 | Ali Express, Aliexpress, AliExpress Reviews +2 | Established |
| 5 |  TrustReviews: Product ReviewsCollect product reviews & UGC. Amazon and Aliexpress importer | 4.7(310) | 310 | 4 | $13.99/month | Yes | 14 days | No | 2021 | Google Shopping, Klaviyo, Love Loyalty +3 | Established |
Cart customization: top 5 of 38
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Timex Low Stock Urgency TimerUrgency & FOMO low stock countdown timer bar & cart... | 4.8(240) | 240 | 4 | Free plan | Yes | none | Yes | 2020 | none listed | Leader |
| 2 |  Dcart ‑ Discount in CartBoost sales with cart discounts & free shipping bar | 4.9(114) | 114 | 2 | $5.99/month | No | 7 days | No | 2020 | checkify, Infinite Options, shortly | Established |
| 3 |  Buy Button channelSell your products on any website or blog. | 3.8(193) | 193 | 1 | Free plan | Yes | none | No | 2012 | none listed | Established |
| 4 |  Carty: Cart Upsell Cart DrawerBoost Sales with In-Cart Upsells, Free Gifts, Rewards & Deals | 5.0(61) | 61 | 1 | $4.99/month | Yes | 14 days | Yes | 2021 | Facebook Pixel, Google Analytics, International Markets +3 | Established |
| 5 |  ShoppingGives ‑ Donation AppDonate % or $ of Sales & Empower Customers to... | 4.3(73) | 73 | 1 | Free plan | Yes | 7 days | No | 2019 | Google Analytics, Justuno, Klayvio +1 | Established |
Search and filters: top 5 of 12
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  DOOFINDER ‑ Search & DiscoveryHelp shoppers find the right products and maximize conversions | 4.7(763) | 763 | 2 | $61/month | Yes | 15 days | No | 2015 | Connectif, Klaviyo | Leader |
| 2 |  Power Tools Filter MenuBoost your navigation and conversions with collection filters | 4.9(81) | 81 | 1 | $15.99/month | No | 14 days | No | 2013 | Power Tools Suite | Established |
| 3 |  Nosto | AI Search & DiscoveryAI-powered personalization & search to increase online revenue | 4.7(61) | 61 | 0 | Free plan | Yes | none | No | 2014 | Attentive, Klaviyo, LoyaltyLion +2 | Established |
| 4 |  FlashSearch‑AI Search & FilterAvoid lost sales with relevant search and custom filters. | 3.9(31) | 31 | 0 | $9/month | No | none | No | 2021 | fontify, layouthub, ryviu +3 | Emerging |
| 5 |  Athos: Unified DiscoveryImproves product discoverability to drive more conversions | 3.1(21) | 21 | 1 | Free plan | Yes | none | No | 2014 | Dotdigital, Klaviyo, Yotpo | Emerging |
Pop-ups: top 5 of 60
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Attrac Popup, Announcement BarAdd bar, banner, pop up window, marquee header,countdown timer | 5.0(1,179) | 1,179 | 360 | $8.99/month | Yes | 7 days | Yes | 2018 | Klaviyo, Mailchimp, Omnisend +3 | Leader |
| 2 | RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales | 4.9(463) | 463 | 60 | $39/month | Yes | 15 days | Yes | 2019 | Google Analytics, Klaviyo, Meta Pixel +3 | Leader |
| 3 |  Poptin Exit Popup Email Pop UpGrow Sales, Email & SMS with Exit Intent Popup, Spin... | 4.9(346) | 346 | 43 | $25/month | Yes | none | No | 2017 | ActiveCampaign, Hubspot, Klaviyo +3 | Established |
| 4 |  Yeps Announcement Bar BannerAdd bar banner, pops, countdown timer bar, header, email popup | 5.0(198) | 198 | 24 | $6.99/month | Yes | 7 days | Yes | 2017 | Klaviyo, Mailchimp | Established |
| 5 |  Pify AI Contact Form BuilderEasy to build customization forms, support form, return forms | 4.7(484) | 484 | 3 | $4.99/month | Yes | 5 days | No | 2020 | Google, Klaviyo, Mailchimp +3 | Leader |
Site optimization - Other: top 5 of 11
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Hyperspeed EXTREME Page SpeedExtreme page speed optimizer to minify & boost site speed | 4.8(174) | 174 | 10 | $59/month | No | 7 days | Yes | 2019 | Google Page Speed Insights, SEO tools such as Booster SEO, Site Speed tools like GTmetrix +3 | Established |
| 2 |  Shop Sheriff AMP PagesAMP - Avoid slow load and improve SEO with Google... | 4.9(243) | 243 | 0 | $9/month | Yes | 14 days | No | 2018 | AMP, Amped pages (accelerated mobile pages), Google AMP +3 | Leader |
| 3 |  Swift SEO Page Speed OptimizerBoost your site CTR with advanced SEO & Speed techniques | 4.5(183) | 183 | 0 | $9/month | Yes | 3 days | Yes | 2020 | Core Web Vitals, Google Analytics, Google Lighthouse +3 | Established |
| 4 |  GoSEO ‑ SEO ProductsOptimize product SEO to get more organic traffic and sales | 4.8(46) | 46 | 0 | $14/month | Yes | 1 days | Yes | 2020 | none listed | Emerging |
| 5 |  Rocket Page Speed OptimizerPagespeed Booster Helps Optimize JS and Improve FCP, LCP, CLS. | 3.8(50) | 50 | 0 | $9/month | No | 7 days | No | 2021 | Instagram Feeds, Judge.me, Klaviyo +2 | Established |
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.