EcomAppReviews

Shopify app

LeaderBuilt for Shopify

CWILL Popup Email Marketing

Newsletter pop up window SMS & email popup for more...

Rating on Shopify
4.9(7,703)
Reviews
7,703
Developer
CWILL INC
Launched
October 27, 2022
Pricing
Free plan available. Free trial available.
Languages
English, Chinese (Simplified), Chinese (Traditional), Turkish, Portuguese (Brazil), Portuguese (Portugal), Japanese, Italian, French, German, Dutch, Czech, Danish, Spanish, Norwegian, Norwegian Nynorsk, Norwegian (Bokmål), Polish, Somali, Finnish, Swedish, Thai, Korean

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Pop-ups

#3 of 167

See the ranked table

Rank in Email marketing

#6 of 158

See the ranked table

Bayesian rating

4.90

category median 4.54

Reviews in the last 180 days

3

from the 3 reviews on the listing page

1 and 2 star share

0%

32 of 7,703

Starting price

$11.90/month

band: $10 to $29 · 14-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

PlanPriceBilled yearlyTrialUsage feeIncluded
FreeFreenot offerednonenone stated30 new subscribers/month; 2,000 marketing emails/month; Unlimited popup views and store traffic; Unlimited stored contacts; 24/7 support
Essential$11.90/monthnot offered14 daysUsage-based charges may apply for subscribers or marketing emails beyond your monthly plan limits.150 new subscribers/month; 5,000 marketing emails/month; Unlimited popup widgets and views; Unlimited stored contacts; Preset email automations; Custom sending domain
Pro$29.90/monthnot offered14 daysUsage-based charges may apply for subscribers or marketing emails beyond your monthly plan limits.500 new subscribers/month; 20,000 marketing emails/month; Unlimited popup widgets and views; Unlimited stored contacts; Custom email flows; Multi-language email templates
Premium$79.90/monthnot offered14 daysUsage-based charges apply beyond your monthly plan limits — from $1.2 per 1,000 emails.2,000 new subscribers/month; 60,000 marketing emails/month; Unlimited popup widgets and views; Unlimited stored contacts; Custom email flows; Customer success support

Rating distribution

7,703 ratings on the listing at crawl time.

  • 5 stars7,495(97%)
  • 4 stars162(2%)
  • 3 stars14(0%)
  • 2 stars2(0%)
  • 1 star30(0%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 5 starsOct 7, 2026Skin ZephyrUnited States15 days using the app

    "This app is amazing! In only a few days, it has drawn in more customers, and when I have questions I receive help almost immediately. ..."

    Read on Shopify

  • 5 starsSep 18, 2026Macedon PerfumesUnited States4 months using the app

    "I have a small business, let's call it a microbusiness. We are making small adjustments that are part of scaling. This is likely one of ..."

    Read on Shopify

  • 1 starSep 15, 2026FreestyleVinylUnited StatesAbout 2 years using the app

    "Edit based on the response: To be clear: I raised this issue multiple times with the SendWILL team and was basically told to pound sand. ..."

    Developer replied. Read on Shopify

Screenshots

5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.

  • CWILL Popup Email Marketing Shopify app screenshot: Grow Email & SMS Marketing List · Boost Sales · 24/7 Support
    1 of 5: Grow Email & SMS Marketing List · Boost Sales · 24/7 Support
  • CWILL Popup Email Marketing Shopify app screenshot: Grow email & SMS marketing list with opt‑in or exit intent popup
    2 of 5: Grow email & SMS marketing list with opt‑in or exit intent popup
  • CWILL Popup Email Marketing Shopify app screenshot: Attract visitors through gamification, get 3X conversion rate
    3 of 5: Attract visitors through gamification, get 3X conversion rate
  • CWILL Popup Email Marketing Shopify app screenshot: Fully customize the popups to match your brand
    4 of 5: Fully customize the popups to match your brand
  • CWILL Popup Email Marketing Shopify app screenshot: Convert more sales with custom discount codes
    5 of 5: Convert more sales with custom discount codes

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Pop-up types

  • Email pop-ups
  • SMS pop-ups
  • Exit intent
  • Discounts
  • Rewards
  • Spin the wheel
  • Newsletters
  • Forms
  • Announcements
  • Games
  • Warning pop-ups
  • Consent pop-ups
  • Custom pop-ups

Managing pop-ups

  • Editor tool
  • Templates
  • Custom code
  • Custom fonts
  • Translation
  • Localization
  • Email capture list
  • SMS capture list
  • Campaigns
  • Triggers and rules
  • Automations
  • Targeting
  • Geolocation
  • Segmentation
  • Tagging
  • Reporting
  • Analytics
  • Tracking

Campaign types

  • Email campaigns
  • Newsletters
  • Pop-ups
  • Forms
  • Discounts

Managing campaigns

  • Analytics

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

  • forms

Shopify surfaces: Checkout, Shopify Flow, Shopify Admin, Flow

Data access

As disclosed on the listing. Never scored.

View customer data

Sensitive data, device and activity data

  • Sensitive data: Name, email address, phone number
  • Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data

Store owner

  • Store owner: Name, email address, phone number, physical address

View and edit store data

Customers, products, orders, discounts, store analytics, Online Store, custom data, Shopify admin

  • Edit customers: Browsing behavior, customer data
  • View products: Products, collections
  • View orders: All order history for the last 60 days
  • Edit discounts: Discount codes and promotions
  • Edit store analytics: Web pixels
  • Edit Online Store: Theme
  • Edit custom data: Metaobject definitions
  • Edit Shopify admin: Files
  • Edit other data: Locales, locations, price rules, translations

Developer

CWILL INC

Apps in the dataset:
1
Address:
201 Commonwealth Ct, Ste 220, Cary, NC, 27511-4471, US
Support email domain:
ecomsend.com
English support:
yes
Resources:
Privacy policy, FAQ, Tutorial, App Documentation, changelog, demo store

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 71 words.Show
  • Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
  • Create email campaigns with drag-and-drop editor and professional templates.
  • Automate welcome emails, cart recovery, discount alerts, and customer win-back.
  • Customize email templates and popup designs to perfectly match your brand style.
  • Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.

CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email.

CWILL (SendWILL) helps Shopify merchants collect subscribers and run email marketing campaigns with popups, forms, and automations.

Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Email Shopify customers with welcome, abandoned cart, win-back, and post-purchase automations.

Sync subscribers with Shopify Email, customize popups, and track performance.

Previously known as Trustoo and EcomSend.

Questions and comments

Questions people ask about CWILL Popup Email Marketing, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.

Ask a question or share what worked for your store

Read by a person before it appears. One link at most, no HTML.

Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

7,703 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.