Best Shopify apps by role

Merchant teams

• Founders and owners

  Founder, Owner, CEO, Co-founder

  Core: Email marketing, Product reviews, Upsell and cross-sell, Analytics

  15 categories · 700 apps ranked

• Ecommerce managers

  Ecommerce Manager, Head of Ecommerce, Digital Commerce Manager, Online Store Manager

  Core: Analytics, Upsell and cross-sell

  17 categories · 621 apps ranked

• Growth and paid media

  Growth Marketer, Performance Marketing Manager, Paid Media Manager, PPC Specialist

  Core: Ads, Analytics, Product feeds

  14 categories · 459 apps ranked

• Retention and CRM

  CRM Manager, Retention Manager, Lifecycle Marketing Manager, Email Marketing Manager

  Core: Email marketing, SMS marketing, Loyalty and rewards, Abandoned cart

  13 categories · 230 apps ranked

• CRO and merchandising

  CRO Specialist, Conversion Rate Optimiser, Web Merchandiser, UX Designer

  Core: Upsell and cross-sell, Cart customization, Social proof

  17 categories · 366 apps ranked

• Operations and fulfilment

  Operations Manager, Head of Operations, Fulfilment Manager, Logistics Manager

  Core: Shipping, Inventory sync, Order tracking, Third-party logistics (3PL)

  17 categories · 581 apps ranked

• Customer support

  Customer Support Manager, Head of CX, Customer Service Lead, Support Team Lead

  Core: Helpdesk, Chat, Order tracking

  13 categories · 177 apps ranked

• Finance and accounting

  Finance Manager, CFO, Financial Controller, Accountant

  Core: Accounting, Taxes, Invoices and receipts

  10 categories · 252 apps ranked

• Developers

  Shopify Developer, Technical Lead, Web Developer, CTO

  Core: Metafields, Workflow automation, Site optimization - Other

  16 categories · 341 apps ranked

• Content and SEO

  SEO Manager, Content Manager, Content Marketing Manager, Copywriter

  Core: SEO, Blogs

  13 categories · 203 apps ranked

Agencies and partners

The partner types that install apps on client stores and answer for them afterwards: generalist agencies, paid media, email and retention, CRO and design, Shopify development, SEO and content, fulfilment.

• Agency owners and freelancers

  Agency Owner, Agency Founder, Shopify Partner, Freelance Consultant

  Core: Page builder, SEO, Analytics

  14 categories · 526 apps ranked

• Paid media agencies

  Performance Marketing Agency, Meta Ads Agency, Google Ads Agency, Media Buyer

  Core: Ads, Analytics, Product feeds

  13 categories · 448 apps ranked

• Email and retention agencies

  Email Marketing Agency, Klaviyo Partner Agency, Retention Agency, Lifecycle Marketing Agency

  Core: Email marketing, SMS marketing, Pop-ups

  13 categories · 328 apps ranked

• CRO and design agencies

  CRO Agency, Conversion Agency, Shopify Design Agency, UX Agency

  Core: Page builder, Upsell and cross-sell, Cart customization

  14 categories · 404 apps ranked

• Shopify development agencies

  Shopify Plus Partner, Shopify Development Agency, Theme Development Studio, Migration Agency

  Core: Metafields, Workflow automation, Store data importer

  15 categories · 399 apps ranked

• SEO and content agencies

  SEO Agency, Content Marketing Agency, Ecommerce SEO Consultant, Link Building Agency

  Core: SEO, Blogs

  12 categories · 183 apps ranked

• Fulfilment and 3PL partners

  3PL Operator, Fulfilment Partner, Logistics Consultant, Warehouse Software Partner

  Core: Third-party logistics (3PL), Shipping, Order tracking

  12 categories · 525 apps ranked

Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.