Top apps by role
Best Shopify apps for email, SMS and retention agencies (October 2026)
Owns flows, campaigns and list growth for a roster of clients, usually on Klaviyo or a competitor. Buys list-capture, loyalty, reviews and subscription apps that push clean events into the ESP, because the agency's reporting depends on it.
Written for titles like Email Marketing Agency, Klaviyo Partner Agency, Retention Agency, Lifecycle Marketing Agency, SMS Agency, CRM Consultant. Each category below keeps the published ranking; nothing is reordered for this page.
Categories in the stack
13
Apps ranked across them
328
Core categories
3
Reviews behind the ranking
29,804
top 3 per category
The stack, category by category
Top five per category. Core categories first, then the ones most stores in this group add later.
- Email marketing Core
- SMS marketing Core
- Pop-ups Core
- Loyalty and rewards Usually needed
- Abandoned cart Usually needed
- Product reviews Usually needed
- Subscriptions Usually needed
- Forms Usually needed
- Web push Situational
- Wishlists Situational
- Giveaways and contests Situational
- Surveys Situational
- Analytics Situational
Core
Email marketing: 53 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce | 4.8(4,654) | 4,654 | 1,193 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 |  Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales | 4.7(3,375) | 3,375 | 776 | $15/month | Yes | none | No | 2012 | Aftership, Gorgias, Meta Advertising +3 | Leader |
| 3 |  Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation | 4.8(1,518) | 1,518 | 408 | $13/month | Yes | none | No | 2018 | 2048 Variants, Judge.me, QuickBooks Online +2 | Leader |
| 4 |  Orderly Emails ‑ Templates AppCustomizable email templates: boost your brand and marketing | 3.8(772) | 772 | 78 | Free plan | Yes | none | No | 2016 | Email, Marketing Automations, OrderlyPrint +2 | Leader |
| 5 |  ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and... | 4.9(1,002) | 1,002 | 0 | $9/month | Yes | 10 days | No | 2019 | ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3 | Leader |
Showing the top 5 of 53. Show all 53 →
Core
SMS marketing: 22 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce | 4.8(4,654) | 4,654 | 1,193 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 | Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales | 4.7(3,375) | 3,375 | 776 | $15/month | Yes | none | No | 2012 | Aftership, Gorgias, Meta Advertising +3 | Leader |
| 3 | Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation | 4.8(1,518) | 1,518 | 408 | $13/month | Yes | none | No | 2018 | 2048 Variants, Judge.me, QuickBooks Online +2 | Leader |
| 4 | ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and... | 4.9(1,002) | 1,002 | 0 | $9/month | Yes | 10 days | No | 2019 | ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3 | Leader |
| 5 |  Recart: SMS & List GrowthSMS marketing to help you spend less, sell more &... | 4.7(487) | 487 | 0 | $299/month | Yes | 7 days | No | 2016 | Drip, Facebook Messenger, Gorgias +3 | Established |
Showing the top 5 of 22. Show all 22 →
Core
Pop-ups: 60 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Attrac Popup, Announcement BarAdd bar, banner, pop up window, marquee header,countdown timer | 5.0(1,179) | 1,179 | 360 | $8.99/month | Yes | 7 days | Yes | 2018 | Klaviyo, Mailchimp, Omnisend +3 | Leader |
| 2 |  RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales | 4.9(463) | 463 | 60 | $39/month | Yes | 15 days | Yes | 2019 | Google Analytics, Klaviyo, Meta Pixel +3 | Leader |
| 3 |  Poptin Exit Popup Email Pop UpGrow Sales, Email & SMS with Exit Intent Popup, Spin... | 4.9(346) | 346 | 43 | $25/month | Yes | none | No | 2017 | ActiveCampaign, Hubspot, Klaviyo +3 | Established |
| 4 |  Yeps Announcement Bar BannerAdd bar banner, pops, countdown timer bar, header, email popup | 5.0(198) | 198 | 24 | $6.99/month | Yes | 7 days | Yes | 2017 | Klaviyo, Mailchimp | Established |
| 5 |  Pify AI Contact Form BuilderEasy to build customization forms, support form, return forms | 4.7(484) | 484 | 3 | $4.99/month | Yes | 5 days | No | 2020 | Google, Klaviyo, Mailchimp +3 | Leader |
Showing the top 5 of 60. Show all 60 →
Usually needed
Loyalty and rewards: 24 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Kangaroo: Loyalty and RewardsBuild customer loyalty with rewards, offers, VIP tiers & more | 4.9(58) | 58 | 3 | $199/month | No | none | No | 2022 | Appmaker.xyz ‑ Mobile app, Gorgias, Judge.me +3 | Established |
| 2 |  99minds Gift Card & LoyaltyLaunch a Physical & Digital Gift Card Program | 4.7(41) | 41 | 3 | Free plan | Yes | none | No | 2021 | Active Campaign, Dotdigital, Hubspot +3 | Emerging |
| 3 |  easyPointsPoints, Rewards, Referrals, VIP, & POS. Elevate Loyalty! | 4.1(47) | 47 | 3 | $50/month | Yes | none | Yes | 2019 | CRM PLUS on LINE, Dotdigital, Gojiberry +3 | Emerging |
| 4 |  FreshCredit ‑ Store CreditStore credit turns returns into cash for repeat purchasers | 4.0(62) | 62 | 0 | $15/month | No | 7 days | No | 2017 | none listed | Established |
| 5 |  CreditsYard — Store CreditStore credit digital wallet for returns, exchanges & cashback | 4.9(19) | 19 | 1 | $29/month | No | 7 days | No | 2021 | Conjured Memberships, Custom API, DiscountYard +3 | Emerging |
Showing the top 5 of 24. Show all 24 →
Usually needed
Abandoned cart: 32 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Poptin Exit Popup Email Pop UpGrow Sales, Email & SMS with Exit Intent Popup, Spin... | 4.9(346) | 346 | 43 | $25/month | Yes | none | No | 2017 | ActiveCampaign, Hubspot, Klaviyo +3 | Established |
| 2 | Orderly Emails ‑ Templates AppCustomizable email templates: boost your brand and marketing | 3.8(772) | 772 | 78 | Free plan | Yes | none | No | 2016 | Email, Marketing Automations, OrderlyPrint +2 | Leader |
| 3 |  Ctx: WhatsApp Chat + MarketingSupport chat, automation, marketing & more with WhatsApp API | 4.9(258) | 258 | 11 | $8.99/month | Yes | 14 days | No | 2015 | Judge.me, Loox Reviews, WhatsApp +2 | Established |
| 4 |  Interakt ‑ WhatsApp MarketingAutomate WhatsApp for sales, marketing & support | 4.2(230) | 230 | 37 | $21/month | No | 14 days | No | 2021 | Facebook Ads, Google Sheets, Instagram +3 | Established |
| 5 |  Pushdaddy Many Chat ,Cloud APISwitch between Many Chat, Live Chat or Facebook messenger | 4.3(944) | 944 | 0 | $2.99/month | No | none | No | 2020 | Facebook, Instagram, Messenger +2 | Leader |
Showing the top 5 of 32. Show all 32 →
Usually needed
Product reviews: 29 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Reputon Customer Reviews AppGet genuine Trustpilot or Google reviews with automated emails | 4.9(1,167) | 1,167 | 154 | $9.99/month | Yes | none | Yes | 2018 | Aftership, Email, facebook reviews +2 | Leader |
| 2 |  LAI Product Reviews AppConvert more with product reviews, photos, testimonials | 4.9(563) | 563 | 112 | Free plan | Yes | none | Yes | 2020 | BON Loyalty Program & Rewards, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS +1 | Leader |
| 3 |  REVIEWS.io Product Reviews AppCollect product reviews, star ratings, testimonials, UGC + Q&A | 4.7(772) | 772 | 63 | $19/month | Yes | 14 days | No | 2014 | Attentive, Google, Gorgias +2 | Leader |
| 4 |  Judge.me Ali Reviews ImporterImport AliExpress reviews and grow your dropshipping store | 4.9(240) | 240 | 100 | Free plan | Yes | none | Yes | 2018 | Ali Express, Aliexpress, AliExpress Reviews +2 | Established |
| 5 |  TrustReviews: Product ReviewsCollect product reviews & UGC. Amazon and Aliexpress importer | 4.7(310) | 310 | 4 | $13.99/month | Yes | 14 days | No | 2021 | Google Shopping, Klaviyo, Love Loyalty +3 | Established |
Showing the top 5 of 29. Show all 29 →
Usually needed
Subscriptions: 5 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Courses PlusSell online courses, quizzes & certificates from your store | 4.9(289) | 289 | 36 | $19.99/month | Yes | 7 days | Yes | 2020 | Google Meet, Mega Community, Typeform +2 | Leader |
| 2 |  定期購買‑Huckleberry SubscriptionsRealize the ideal subscription and help improve LTV | 4.8(155) | 155 | 3 | $49/month | Yes | none | No | 2021 | EasyPoints, Japan Order CSV, Klaviyo +1 | Leader |
| 3 |  Deposit & Partial Payment DepoManage deposits, preorder, partial payments, and split payment | 4.5(98) | 98 | 3 | $9/month | No | 14 days | Yes | 2020 | Auto Charge, Deposit, Deposits +3 | Leader |
| 4 |  かんたんサブスク ‑ 定期購入/定期購買を固定費0で始めようサブスクや定期購買を始めるなら"かんたんサブスク"におまかせ！月額固定費無料でスタート可能！インストールや設定もカンタン！ | 5.0(11) | 11 | 1 | $15/month | Yes | none | No | 2021 | none listed | Emerging |
| 5 |  WithfriendsMemberships, events, and recurring revenue for your store | 5.0(4) | 4 | 0 | $50/month | No | none | No | 2022 | eventbrite, Instagram, Klaviyo +3 | New |
Usually needed
Forms: 13 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Pify AI Contact Form BuilderEasy to build customization forms, support form, return forms | 4.7(484) | 484 | 3 | $4.99/month | Yes | 5 days | No | 2020 | Google, Klaviyo, Mailchimp +3 | Leader |
| 2 |  WebPanda Contact AutoResponderAuto response & auto reply for contact and newsletter forms | 5.0(22) | 22 | 3 | $4/month | No | 7 days | No | 2020 | none listed | Emerging |
| 3 |  Custom Form Builder by WebsymsCreate custom forms that convert visitors into customers | 4.4(19) | 19 | 0 | $3.99/month | No | 7 days | No | 2018 | Google Analytics, Mailchimp, PayPal +2 | Emerging |
| 4 |  Contact form MasterStylish contact us / contact form widget with tones of... | 4.8(15) | 15 | 0 | $3.99/month | Yes | 7 days | No | 2020 | none listed | Emerging |
| 5 |  SimpleCall ‑ Click to CallAdd a click-to-call phone button to your store | 3.8(15) | 15 | 0 | $1.49/month | No | 3 days | No | 2020 | none listed | Emerging |
Showing the top 5 of 13. Show all 13 →
Situational
Web push: 9 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Branded SMS PakistanSend branded SMS notifications to your customers seamlessly. | 5.0(57) | 57 | 2 | $5/month | Yes | none | No | 2020 | none listed | Leader |
| 2 |  AppOkart‑ Mobile App BuilderTurn Your Store Into Mobile App In 60 Minutes With... | 5.0(37) | 37 | 3 | $49/month | Yes | none | No | 2021 | Facebook ad SDK, Google Analytics, Judgeme Reviews +3 | Emerging |
| 3 |  Mobile App Builder ‑ MobikulBuild a mobile app in 30 mins with matching desktop... | 2.9(17) | 17 | 1 | $25/month | No | 30 days | No | 2019 | Booking App by Webkul, Delivery Boy, Delivery Slot Management +3 | Emerging |
| 4 |  PushEngage Push NotificationsRecover carts & boost sales with push + WhatsApp automation | 3.6(11) | 11 | 1 | $19/month | Yes | 7 days | No | 2019 | App push, Mac, Windows, iOS, Android, Webpush +3 | Emerging |
| 5 |  NVECTA : Email & SMSDrive sales with email campaigns, SMS, and custom signup forms | 5.0(2) | 2 | 0 | $260/month | Yes | 14 days | No | 2022 | none listed | New |
Showing the top 5 of 9. Show all 9 →
Situational
Wishlists: 8 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Gift Reggie: Gift RegistryGrow sales with wedding registry, baby registry & gift lists | 4.7(184) | 184 | 2 | $9/month | No | 30 days | No | 2014 | Klaviyo, Langify | Leader |
| 2 |  Listr: Wishlist + ReminderAutomated email reminder with customizable formats. | 4.3(27) | 27 | 0 | $4.99/month | Yes | none | No | 2013 | none listed | Emerging |
| 3 |  Webkul Product WishlistWish to buy a Product, Save it in Wishlist | 5.0(4) | 4 | 1 | $7/month | No | 7 days | No | 2016 | Product Auction | New |
| 4 |  Simple wishlistWishlist option with popup bar | 5.0(1) | 1 | 0 | $0.99/month | No | 7 days | No | 2021 | none listed | New |
| 5 |  My WishlistSave liked items in your Wishlist and share with friends | 5.0(1) | 1 | 0 | $3.99/month | No | 14 days | No | 2020 | none listed | New |
Showing the top 5 of 8. Show all 8 →
Situational
Giveaways and contests: 7 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  ViralSweep Giveaways ContestsRun Giveaways, Contests, Sweepstakes to go viral & boost sales | 4.5(149) | 149 | 3 | $49/month | No | 7 days | No | 2013 | AWeber, Drip, Facebook +3 | Leader |
| 2 |  SweepWidget Giveaways ContestsRun viral giveaways & contests to increase sales & customers. | 4.0(13) | 13 | 3 | $29/month | Yes | none | No | 2022 | Facebook, Google Analytics, Klaviyo +3 | Emerging |
| 3 |  ClawCrane: Game & Email PopupPromotions & Email Capture Popups: Beat the game - Win... | 5.0(7) | 7 | 0 | $5/month | No | 3 days | No | 2019 | Klaviyo, Mailchimp | Emerging |
| 4 |  Discount HuntBoost sales by setting up online treasure hunts in your... | 3.7(6) | 6 | 0 | $15/month | No | 2 days | No | 2019 | none listed | Emerging |
| 5 |  cammm：Instagram投稿キャンペーン×UGC収集Instagram投稿キャンペーンの応募ページを自動生成し、ユーザー投稿（UGC）を管理 | No ratings yet | 0 | n/a | $99/month | No | 7 days | No | 2026 | none listed | New |
Showing the top 5 of 7. Show all 7 →
Situational
Surveys: 3 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  easy Google Customer ReviewsCollect Google Customer Reviews on new post purchase pages | 4.6(25) | 25 | 3 | $20/month | No | 7 days | Yes | 2017 | Google AdWords, Google Customer Reviews, Google Merchant Center +3 | Emerging |
| 2 |  Delighted Post‑Delivery SurveyGet post-delivery NPS feedback to improve customer experiences | 4.8(6) | 6 | 0 | $249/month | Yes | 7 days | No | 2014 | Hubspot, Klaviyo, Mailchimp +3 | Emerging |
| 3 |  Elfsight Tripadvisor ReviewsImport and embed Tripadvisor reviews. Collect new reviews. | 5.0(2) | 2 | 0 | $5.99/month | No | 7 days | No | 2019 | Tripadvisor | New |
Situational
Analytics: 108 apps ranked
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Data Export IO: ReportEasy premade and custom reports: filter, schedule, and more. | 5.0(2,014) | 2,014 | 79 | $12/month | No | 15 days | No | 2016 | Email, FTP, Google Drive +2 | Leader |
| 2 |  MLV Auto Currency SwitcherStreamline global shopping with automatic currency converter | 4.8(988) | 988 | 7 | $9.95/month | Yes | 15 days | No | 2014 | none listed | Leader |
| 3 |  EZ Exporter ‑ Data ExportsAutomate order export & more to FTP/SFTP, Google Sheets, email | 5.0(101) | 101 | 3 | $29.95/month | No | 7 days | No | 2016 | Airtable, Amazon S3 (AWS), Dropbox +3 | Leader |
| 4 |  Buy Button channelSell your products on any website or blog. | 3.8(193) | 193 | 1 | Free plan | Yes | none | No | 2012 | none listed | Established |
| 5 |  Hotjar InstallTruly understand how your visitors interact on your site. | 4.3(91) | 91 | 3 | $0.99/month | No | 7 days | No | 2018 | Hotjar | Established |
Showing the top 5 of 108. Show all 108 →
Other roles
- Best Shopify apps for founders and store owners
- Best Shopify apps for ecommerce managers
- Best Shopify apps for growth and performance marketers
- Best Shopify apps for retention, CRM and lifecycle marketers
- Best Shopify apps for CRO specialists and web merchandisers
- Best Shopify apps for operations and fulfilment managers
- Best Shopify apps for customer support and CX leads
- Best Shopify apps for finance and accounting managers
- Best Shopify apps for developers and technical leads
- Best Shopify apps for agency owners and freelancers
- Best Shopify apps for paid media and performance agencies
- Best Shopify apps for CRO and design agencies
- Best Shopify apps for Shopify development agencies and Plus partners
- Best Shopify apps for SEO and content agencies
- Best Shopify apps for fulfilment partners and 3PL operators
- Best Shopify apps for content and SEO managers
By industry
- Best Shopify apps for fashion and apparel brands
- Best Shopify apps for beauty and cosmetics brands
- Best Shopify apps for home, furniture and decor brands
- Best Shopify apps for jewelry and accessories brands
- Best Shopify apps for health and wellness brands
- Best Shopify apps for food, beverage and supplement brands
- Best Shopify apps for fitness brands
- Best Shopify apps for sports and outdoor brands
- Best Shopify apps for pet brands
- Best Shopify apps for toys, kids and baby brands
- Best Shopify apps for hobby and craft stores
- Best Shopify apps for electronics and gadget stores
- Best Shopify apps for automotive and car parts stores
- Best Shopify apps for gift and occasion stores
- Best Shopify apps for art, prints and collectibles sellers
By business model
- Best Shopify apps for dropshipping stores
- Best Shopify apps for print on demand stores
- Best Shopify apps for B2B and wholesale merchants
- Best Shopify apps for digital product and course sellers
- Best Shopify apps for direct-to-consumer (DTC) brands
- Best Shopify apps for private label brands
- Best Shopify apps for white label sellers
- Best Shopify apps for subscription box and replenishment businesses
- Best Shopify apps for one-product stores
- Best Shopify apps for general stores
- Best Shopify apps for niche stores
- Best Shopify apps for multi-brand retailers
- Best Shopify apps for handmade and artisan sellers
- Best Shopify apps for personalised and made-to-order product sellers
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.