EcomAppReviews

Shopify app

Leader

Microsoft Clarity: AI Insights

Optimize conversions with AI analytics, recordings, heatmaps

Rating on Shopify
4.6(2,392)
Reviews
2,392
Launched
July 17, 2025
Pricing
Free
Languages
German, English, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese (Brazil), Portuguese (Portugal), Turkish, Chinese (Simplified), Chinese (Traditional), Russian

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Analytics

#2 of 308

See the ranked table

Rank in Site optimization - Other

#1 of 31

See the ranked table

Bayesian rating

4.59

category median 4.28

Reviews in the last 180 days

3

from the 3 reviews on the listing page

1 and 2 star share

7%

174 of 2,392

Starting price

Free plan

band: Free

Pricing plans as listed on Shopify

All charges are billed in USD. See all pricing options

PlanPriceBilled yearlyTrialUsage feeIncluded
Free ForeverFreenot offerednonenone statednot listed

Rating distribution

2,392 ratings on the listing at crawl time.

  • 5 stars1,986(83%)
  • 4 stars173(7%)
  • 3 stars59(2%)
  • 2 stars39(2%)
  • 1 star135(6%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 2 starsOct 2, 2026Deerma PerúPeruAbout 1 year using the app

    "no deja ver la web completa para el mapa de color, se corta la imagen o sale otra csa"

    Read on Shopify

  • 5 starsSep 14, 2026Morton ArtsUnited States4 months using the app

    "Great app and very helpful at times. Helps me understand how customers interact with the website. I get ideas about potential improvements through observation. Unfortunately ..."

    Read on Shopify

  • 3 starsSep 9, 2026R.A StudioIndia4 months using the app

    "I am not able to turn off the AI chat or test it before launching. I have sent multiple reports but not heard back from ..."

    Read on Shopify

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Customer behavior

  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Session replay
  • Replay filtering
  • Segmentation
  • Page views
  • Broken links
  • Cohort analysis

Marketing and sales

  • AI insights
  • Marketing attribution
  • Checkout analytics
  • ROAS
  • Purchase tracking
  • Funnel analysis
  • UTM tracking
  • Abandoned cart
  • Pixel tracking

Visuals and reports

  • Heatmaps
  • Analytics dashboard
  • Custom dashboards
  • Custom reports
  • Data export
  • Historical analysis
  • Notifications
  • GDPR compliance

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout, Shopify Admin

Data access

As disclosed on the listing. Never scored.

View customer data

Device and activity data

  • Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data

Store owner, blog contributors

  • Store owner: Name, email address, phone number, physical address
  • Blog contributors: Email address, IP address, browser and operating system

View and edit store data

Customers, products, orders, discounts, store analytics, Online Store, Shopify admin

  • View customers: Browsing behavior, customer data, customer tags
  • View products: Inventory, products, product listings, collections
  • View orders: Order fulfillments, all order history for the last 60 days, returns
  • View discounts: Discount codes and promotions
  • Edit store analytics: Web pixels
  • Edit Online Store: Online Store pages, theme, checkout page
  • View Shopify admin: Legal policies
  • View other data: Price rules, product tags

Developer

Microsoft Clarity

Apps in the dataset:
1
Address:
1 Microsoft Way, Redmond, WA, 98052, US
Support email domain:
microsoft.com
English support:
yes
Resources:
Privacy policy, FAQ, App Documentation, demo store

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 75 words.Show
  • AI-Driven Insights: Detect behavior patterns and take action to improve revenue
  • Replays & Heatmaps: Watch recordings of how visitors interact with your store
  • Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
  • Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data
  • Brand Agents: Guide shoppers to conversion with conversational insights

Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence.

Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

2,392 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.