EcomAppReviews

Shopify app

LeaderBuilt for Shopify

MIDA Replay, Heatmap & Insight

Fix lost sales: live replays, revenue heatmaps & AI analytics

Rating on Shopify
4.9(607)
Reviews
607
Developer
MIDA
Launched
July 27, 2022
Pricing
Free plan available. Free trial available.
Languages
English, Spanish, French, Hindi, Dutch, Swedish, Turkish, Danish, Japanese, Polish, Portuguese (Portugal), Vietnamese, Italian, Norwegian, Hebrew, Chinese (Simplified), Romanian, Arabic, Finnish, German

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Analytics

#3 of 192

See the ranked table

Rank in Site optimization - Other

#1 of 18

See the ranked table

Bayesian rating

4.85

category median 4.30

Reviews in the last 180 days

3

from the 3 reviews on the listing page

1 and 2 star share

2%

10 of 607

Starting price

$9.90/month

band: Under $10 · 7-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

PlanPriceBilled yearlyTrialUsage feeIncluded
Free PlanFreenot offerednonenone stated250 sessions/month; Live Session Replays; Unlimited Heatmaps; Abandoned Cart Recordings; Full-Funnel Analytic; AI-Powered Summaries; 30 Days Storage
Basic Plan$9.90/monthnot offered7 daysFor growing stores learning behavior5,000 sessions/month; Unlimited Heatmaps; AI Error Insights; AI Search Insights; Email Reports; Advanced Filters; AI Assistant (+$5); Lifetime Analytics Data
Growth Plan$24.90/monthnot offered7 daysFor stores optimizing & scaling up15,000 sessions/month; Unlimited Dynamic Heatmaps; Revenue Click Tracking; Conversion Heatmaps; AI Heatmap Insights; AI Assistant (+$10); Lifetime Analytics Data
Enterprise Plan$44.90/monthnot offered7 daysCheckout recordings & custom plans in app40,000 sessions/month; Unlimited Dynamic Heatmaps; API Data Export; Bulk Heatmap Export; MCP Integration; AI Assistant (+$15); Lifetime Analytics Data

Rating distribution

607 ratings on the listing at crawl time.

  • 5 stars578(95%)
  • 4 stars16(3%)
  • 3 stars3(0%)
  • 2 stars2(0%)
  • 1 star8(1%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 5 starsOct 8, 2026FreeFlowingArtCoUnited StatesAbout 1 month using the app

    "I don't have a extensive experience with the app yet, but it seems to be solid. It did help highlight how many of my ad ..."

    Read on Shopify

  • 5 starsOct 6, 2026NielunaMalaysia3 days using the app

    "Really useful for understanding customer behaviour Mida has been really helpful for understanding how visitors interact with my store, especially through the session recordings. It ..."

    Read on Shopify

  • 5 starsSep 8, 2026Pixel StoreMalaysia2 days using the app

    "I’ve had a really good experience with Mida so far. The app has a lot more useful features than I initially realized, and it’s been ..."

    Read on Shopify

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Customer behavior

  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Session replay
  • Replay filtering
  • Segmentation
  • Page views
  • Visitor IP
  • Lifetime value (LTV)
  • Broken links
  • Loyalty analysis
  • Cohort analysis

Marketing and sales

  • AI insights
  • Marketing attribution
  • Checkout analytics
  • ROAS
  • Profit insights
  • Purchase tracking
  • Funnel analysis
  • UTM tracking
  • Abandoned cart
  • Pixel tracking

Visuals and reports

  • Heatmaps
  • Analytics dashboard
  • Custom dashboards
  • Multi-store reports
  • Benchmarking
  • Custom reports
  • Data export
  • Historical analysis
  • Forecasting
  • Report scheduling
  • Notifications
  • GDPR compliance

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

  • Analytics Apps
  • Checkout Apps
  • Marketing Apps
  • Product Bundle Apps
  • Product Options Apps
  • Security Apps

Shopify surfaces: Checkout, Shopify Admin

Data access

As disclosed on the listing. Never scored.

Not disclosed on the listing.

Developer

MIDA

Apps in the dataset:
1
Address:
Singapore, SG
Website:
mida-app.io
Support email domain:
mida-app.io
English support:
yes
Resources:
Privacy policy, FAQ, Tutorial, App Documentation

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 97 words.Show
  • Session Recording: Watch sessions & checkout to spot where users drop off
  • Dynamic Heatmaps: View live on-site, including hidden elements
  • Revenue Clicks: See which elements make money & which waste space
  • Search & Error Insights: See what blocks customers from buying & improving
  • AI Assistant: Turn visitor behavior into actionable insights to improve revenue

See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI

Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales.

Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

607 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.