Shopify app
LeaderKlaviyo: Email Marketing & SMS
Email marketing, SMS, & WhatsApp that turn messages into sales
- Rating on Shopify
- 4.7(3,375)
- Reviews
- 3,375
- Developer
- Klaviyo
- Launched
- September 20, 2012
- Pricing
- Free to install
- Languages
- English, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, Dutch
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.69
category median 4.20
Reviews in the last 180 days
776
from 3,380 collected reviews
1 and 2 star share
9%
300 of 3,375
Starting price
$15/month
band: $10 to $29
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Pricing is set outside Shopify: External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more Developer pricing page
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free to install | not offered | none | Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits. | Sync Shopify data–tags, catalog, coupons; Templates for Email/SMS; Forms & push notifications; Segmentation & personalization; A/B testing; +more |
| SMS | $15/month | not offered | none | Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow. | Multi-channel segmentation and flows; Smart opt-in & multi-channel list growth; SMS AI for campaign creation; Automated two-way conversations; Transactional SMS; Branded SMS links; Multi-channel A/B testing; Customizable multi-channel attribution |
| $20/month | not offered | none | 251-500 contacts. Upgrade as you grow. | Multi-channel segmentation and flows; Personalized product recommendations; Reputation repair AI for deliverability; Email AI for campaign creation; Send time optimization; Predictive analytics; Multi-channel A/B testing; 160+ campaign templates |
Rating distribution
3,375 ratings on the listing at crawl time.
- 5 stars2,961(88%)
- 4 stars83(2%)
- 3 stars31(1%)
- 2 stars37(1%)
- 1 star263(8%)
Review collection
What the site has collected for this app, so every number below can be checked against its window.
- Collected: 3,380 of 3,380 reviews (100% coverage)
- Window: May 8, 2013 to Oct 14, 2026
- Replied by the developer: 1,656 of 3,380 collected
- Collected on Oct 15, 2026
Latest reviews
The 10 most recent of 3,380 collected reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 14, 2026Skeleton OpticsUnited StatesAbout 7 years using the app
"Since we fired our agency due to underperformance and started using Klaviyo as designed we are seeing fabulous results and an uptick in revenue! I ..."
5 starsOct 13, 2026Lambertones PickupsUnited StatesAbout 5 years using the app
"Best email campaign and deep-integration e-commerce marketing platform with Shopify, hands down. You pay for it, but it pays you back in spades. Thanks Klaviyo!"
Developer replied. Read on Shopify
5 starsOct 11, 2026Hi Form Australia PLAustraliaOver 1 year using the app
"Increased communication with our clients, converts to additional sales. Easy to use."
Developer replied. Read on Shopify
5 starsOct 10, 2026Golf PegUnited States8 months using the app
"Great addition to my store. Easy to use, and the only thing that could make it better is if I used it more for email ..."
Developer replied. Read on Shopify
5 starsOct 10, 2026Vault 88United States2 months using the app
"Amazing and simple to use for those new to Ecom and CRM"
Developer replied. Read on Shopify
5 starsOct 10, 2026Vireo AirUnited States3 months using the app
"Love you"
Developer replied. Read on Shopify
5 starsOct 8, 2026Noirwalk OfficialUnited States2 months using the app
"Very straight forward to use"
Developer replied. Read on Shopify
5 starsOct 7, 2026EmolosUnited KingdomOver 1 year using the app
"very good and I am happy"
Developer replied. Read on Shopify
5 starsOct 6, 2026Layer ZeroUnited States19 days using the app
"Klaviyo features makes email & SMS marketing very easier and efficient."
Developer replied. Read on Shopify
5 starsOct 6, 2026Fashun FeenUnited States3 months using the app
"GREAT APP"
Developer replied. Read on Shopify
Screenshots
5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Connect Klaviyo and Shopify in minutes to start email marketing 
2 of 5: Klaviyo AI marketing tools to supercharge your Shopify store 
3 of 5: Klaviyo syncs Shopify events in real-time for better marketing 
4 of 5: Personalize marketing with real-time profiles for every customer 
5 of 5: Unify marketing and customer service with Customer Hub & Agent
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
- A/B testing
- Bulk messaging
- Compliance
- Custom sender ID
- Personalized messages
- Scheduled messages
- Templates
- Two-way messaging
- Conversion metrics
- Real-time analytics
- ROI tracking
- Segmentation
- Custom segments
- Opt-in
Workflow automation
- Cart recovery
- Birthday messages
- Discount codes
- Feedback requests
- Order confirmations
- Product recommendations
- Order tracking
- Welcome messages
- Win-back campaigns
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Aftership
- Gorgias 20 apps
- Meta Advertising
- Recharge 16 apps
- TikTok Advertising
- Typeform
Shopify surfaces: Checkout, Customer accounts, Shopify Flow, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, discounts, gift cards, store credit, store analytics, Online Store, Shopify admin, other data
- Edit customers: Browsing behavior, customer data
- View products: Inventory, product listings, products, collections
- Edit orders: All order history, order edits
- Edit discounts: Discount codes and promotions
- View gift cards: Gift card transactions, gift cards
- View store credit: Store credit account transactions, store credit accounts
- Edit store analytics: Reports, web pixels, server pixels
- Edit Online Store: Online Store pages, Online Store script tags, theme, Online Store page content on a path controlled by the app
- View Shopify admin: Files
- Edit other data: Locales, locations, Shopify Markets settings, price rules, publications of products on sales channels
Developer
Klaviyo
- Apps in the dataset:
- 1
- Address:
- 125 Summer St, Floor 7, Boston, MA, 02111, US
- Website:
- developers.klaviyo.com/en
- Support email domain:
- klaviyo.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, changelog
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Shopify Messaging
4.8(4,654) · listed as similar by Shopify
Omnisend Email Marketing & SMS
On Shopify, not yet in the dataset · listed as similar by Shopify
Mailchimp Email SMS Marketing
4.8(1,518) · listed as similar by Shopify
ONE: AI, Pop Up, SMS Marketing
4.9(1,002) · shares 81% of feature handles
GetResponse
5.0(4) · shares 78% of feature handles
Carts Guru
4.4(20) · shares 76% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 87 words.Show
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Composer to build launch-ready, on-brand marketing campaigns across channels
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.
Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.
Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
3,375 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.