Shopify app
LeaderOmnisend Email Marketing & SMS
Drive sales with email marketing, newsletters, SMS, and popups
- Rating on Shopify
- 4.7(3,192)
- Reviews
- 3,192
- Developer
- Omnisend
- Launched
- March 10, 2014
- Pricing
- Free plan available
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.70
category median 4.45
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
6%
192 of 3,192
Starting price
$16/month
band: $10 to $29
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Pricing is set outside Shopify: External charges may be billed by Omnisend separately from your Shopify invoice. Learn more Developer pricing page
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| FREE | Free | not offered | none | none stated | Email up to 250 people; Send 500 emails per month; Use Omnisend inside ChatGPT/Claude (MCP); Grow your email list with popups & forms; Automate abandoned cart & welcome emails; Describe a segment, built-in AI makes it; 250+ customizable email templates; 24/7 live support — even on Free |
| STANDARD | $16/month | not offered | none | Starting price covers up to 500 contacts and rises as your list grows. Plus 30% off your first 3 months. | EVERYTHING in Free plan, plus:; Send 6,000 emails per month; Send unlimited web push notifications; Describe a popup and Forms AI builds it; No Omnisend branding on emails & forms; Meet our email expert on $400/mo+ plans; Starter deal: 30% off for first 3 months |
| PRO | $59/month | not offered | none | Starting price covers up to 2,500 contacts and rises as your list grows. Plus 30% off your first 3 months. | EVERYTHING in Standard plan, plus:; Send unlimited emails; Advanced reporting; Personalized product recommender AI; Dynamic content personalization; Add SMS starting at $0.007/message; Starter deal: 30% off for first 3 months |
Rating distribution
3,192 ratings on the listing at crawl time.
- 5 stars2,843(89%)
- 4 stars138(4%)
- 3 stars19(1%)
- 2 stars26(1%)
- 1 star166(5%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 7, 2026Be Discreet ArtUnited StatesAbout 1 month using the app
"Honestly I had given up on trying to figure out email marketing with other platforms, but Omnisend has really figured it out from start to ..."
Developer replied. Read on Shopify
1 starOct 6, 2026🍭CandyDaddy🍬HungaryOver 1 year using the app
"ITS A SCAM! DO NOT USE THIS APP! I paid $750 for nothing. I have a list of 200k emails and wanted to send unlimited ..."
Developer replied. Read on Shopify
5 starsSep 30, 2026Hari And The GangUnited KingdomAlmost 7 years using the app
"Migrated from Klaviyo who we had been with for many years. The onboarding was seamless and Omnisend migrated us over so we didn't need to ..."
Developer replied. Read on Shopify
Screenshots
5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Email Marketing & SMS with automations & popups in one app 
2 of 5: Email Marketing & SMS in Omnisend via ChatGPT or Claude MCP 
3 of 5: Email Marketing AI: rephrase, translate, shorten & write copy 
4 of 5: Email Marketing popups, signup forms & landing pages for lists 
5 of 5: Email Marketing automation flows: email, SMS & push alerts
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Translation
- Localization
- Custom code
- Custom fonts
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
- A/B testing
- Personalized messages
- Scheduled messages
- Templates
- Real-time analytics
- Segmentation
Workflow automation
- Cart recovery
- Birthday messages
- Discount codes
- Order confirmations
- Payment reminders
- Order tracking
- Welcome messages
- Win-back campaigns
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Shopify Flow
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Omnisend
- Apps in the dataset:
- 1
- Address:
- Verkiu 25C, Vilnius, 08223, LT
- Website:
- www.omnisend.com
- Support email domain:
- omnisend.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Shopify Messaging
4.8(4,654) · listed as similar by Shopify
Klaviyo: Email Marketing & SMS
4.7(3,375) · listed as similar by Shopify
Mailchimp Email SMS Marketing
4.8(1,518) · listed as similar by Shopify
ONE: AI, Pop Up, SMS Marketing
4.9(1,002) · shares 79% of feature handles
SuperAGI Marketing (Contlo)
4.2(75) · shares 76% of feature handles
Brevo PushOwl: Email,Push,SMS
4.8(2,310) · shares 75% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 93 words.Show
- Create & send email marketing, newsletters & SMS from ready-made templates
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Recover sales with welcome, abandoned cart & post-purchase automation workflows
- Personalize emails with AI product recommendations, subject lines & content
- Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP
Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more.
Sell more with the Omnisend email marketing app, plus SMS, newsletters, and web push — turn visitors into repeat customers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations.
Questions and comments
Questions people ask about Omnisend Email Marketing & SMS, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
3,192 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.