Shopify app
LeaderMailchimp Email SMS Marketing
Drive sales with email marketing, SMS, forms, and automation
- Rating on Shopify
- 4.8(1,518)
- Reviews
- 1,518
- Developer
- Intuit Mailchimp
- Launched
- November 28, 2018
- Pricing
- Free plan available
- Languages
- English, Spanish, French, German, Portuguese (Brazil)
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.78
category median 4.20
Reviews in the last 180 days
408
from 1,520 collected reviews
1 and 2 star share
9%
131 of 1,518
Starting price
$13/month
band: $10 to $29
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Pricing is set outside Shopify: External charges may be billed by Intuit Mailchimp separately from your Shopify invoice. Learn more Developer pricing page
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Email; Marketing CRM; Creative Assistant; Sign Up Forms; Landing Pages; Social posting; Surveys; Reports |
| Essentials | $13/month | not offered | none | Starts at $13 per month. | Everything in Free, plus; Email Templates; Marketing Automation - Up to 4; 24/7 Email/Chat Support; SMS is available as an add-on; Pricing based on number of contacts. |
| Standard | $20/month | not offered | none | Starts at $20 per month. | Everything in Essentials, plus; Marketing Automation - Up to 200; Send Time Optimization; Behavioral Targeting; Pricing based on number of contacts. |
| Premium | $350/month | not offered | none | Starts at $350 per month. | Everything in Standard, plus; Advanced Segmentation; Multivariate Testing; Unlimited Seats & Role-Based Access; Phone Support; Unlimited contact; Pricing based on number of contacts. |
Rating distribution
1,518 ratings on the listing at crawl time.
- 5 stars1,261(83%)
- 4 stars86(6%)
- 3 stars40(3%)
- 2 stars25(2%)
- 1 star106(7%)
Review collection
What the site has collected for this app, so every number below can be checked against its window.
- Collected: 1,520 of 1,520 reviews (100% coverage)
- Window: Mar 25, 2019 to Oct 14, 2026
- Replied by the developer: 140 of 1,520 collected
- Collected on Oct 15, 2026
Latest reviews
The 10 most recent of 1,520 collected reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 14, 2026vonkonlineSouth Africa3 months using the app
"Rhedd"
5 starsOct 14, 2026Fotomuseum WinterthurSwitzerlandAbout 1 month using the app
"SEPH WAS PERFECT!"
5 starsOct 13, 2026AvendiUnited Kingdom28 days using the app
"This app is very clever and I'm sure its going to help generate incremantal revenue. Support was great (Sean) when I needed help."
5 starsOct 13, 2026MILANO HAIR STUDIOAustraliaOver 7 years using the app
"Jean was amazing. She was patient, helpful and guided us through fixing our Shopify–Mailchimp connection. We’re very happy with the support she provided, and the ..."
5 starsOct 12, 2026WRONG FRIENDSNetherlandsAbout 3 years using the app
"Great, great, great help, SEPH helped creating an automation. Helped me 100% with setting it up + response time was very fast!"
4 starsOct 12, 2026Glitter for Breakfast.United StatesOver 1 year using the app
"After getting inexplicably disconnected from our chat, I appreciated that Sher reached out via email to help me sort my issue. Thanks so much!"
4 starsOct 11, 2026You Living 悠生活SingaporeOver 3 years using the app
"I have been using mailchimp for a few years. It offers affordable plans for small business like me for a start. There are a lot ..."
4 starsOct 9, 2026Geofix ABSweden5 months using the app
"Has been working fine in general, but I noticed it stopped syncing one day, so I reached out to the support and got really good ..."
5 starsOct 9, 2026National SPCA ShopIreland10 months using the app
"Lori was absolutely fantastic! She was so kind, patient and helpful throughout the whole process. I'd been strugggling to resolve our Shopify and Mailchimp integration ..."
5 starsOct 8, 2026First Touch LettersUnited StatesAlmost 3 years using the app
"Marz did a good job helping me today, took the time to explain, ty"
Screenshots
4 of 5 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 4: Shopify product view triggers automated discount email flow. 
2 of 4: Email automation sends unique discount code to new subscribers. 
3 of 4: SMS Marketing personalized with synced Shopify customer segment. 
4 of 4: Chart tracks Shopify revenue & click rate performance over time.
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Campaign types
- Email campaigns
- SMS campaigns
- Social media
- Newsletters
- Pop-ups
- Forms
- Landing pages
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Surveys
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Translation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
- A/B testing
- Bulk messaging
- Compliance
- Custom sender ID
- Translation
- Personalized messages
- Scheduled messages
- Templates
- Two-way messaging
- Conversion metrics
- Real-time analytics
- ROI tracking
- Segmentation
- Custom segments
- Opt-in
Workflow automation
- Cart recovery
- Birthday messages
- Discount codes
- Feedback requests
- Order confirmations
- Payment reminders
- Product recommendations
- Order tracking
- Subscription renewals
- Welcome messages
- Win-back campaigns
- One-time password (OTP)
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Shopify Flow, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, discounts, marketing, store analytics, Online Store
- Edit customers: Browsing behavior, customer data
- View products: Inventory, products, collections
- Edit orders: Order fulfillments, all order history, shipping information
- Edit discounts: Discount codes and promotions
- Edit marketing: Marketing events
- Edit store analytics: Analytics, reports, web pixels
- Edit Online Store: Online Store script tags, theme
- Edit other data: Price rules
Developer
Intuit Mailchimp
- Apps in the dataset:
- 1
- Address:
- 405 N Angier Ave NE, Atlanta, GA, 30308, US
- Website:
- mailchimp.com
- Support email domain:
- mailchimp.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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4.8(4,654) · listed as similar by Shopify
Klaviyo: Email Marketing & SMS
4.7(3,375) · listed as similar by Shopify
Omnisend Email Marketing & SMS
On Shopify, not yet in the dataset · listed as similar by Shopify
ONE: AI, Pop Up, SMS Marketing
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 78 words.Show
- Automate welcome, abandoned cart, and back-in-stock emails to boost conversions
- Sync your Shopify store’s segments to personalize email and SMS campaigns
- Drive sales with automated single-use codes, SMS discounts, and pop-up forms
- Turn Shopify customer events into personalized segments for smarter targeting
- Track attributed revenue in Shopify to measure campaign performance and ROI
Drive sales with smarter SMS and email marketing automation built for ecommerce brands
Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms. Connect Shopify data into personalized segments in one platform trusted by millions of ecommerce brands.
Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
1,518 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.