Shopify app

Established

Happy Birthday Email by UW

Name: Happy Birthday Email by UW
Price: 10 USD
Rating: 5 (145 reviews)
Author: Union Works Apps

Send birthday emails that drive loyalty and repeat sales

Rating on Shopify: 5.0(145)
Reviews: 145
Developer: Union Works Apps
Launched: June 23, 2017
Pricing: From $10/month. Free trial available.
Languages: English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Giveaways and contests

#4 of 16

See the ranked table

Rank in Analytics

#30 of 445

See the ranked table

Bayesian rating

4.83

category median 4.41

Reviews in the last 180 days

from the 3 reviews on the listing page

1 and 2 star share

1 of 145

Starting price

$10/month

band: $10 to $29 · 28-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Plan	Price	Billed yearly	Trial	Usage fee	Included
Base	$10/month	not offered	28 days	none stated	Store up to 1k Birthday Club members; Send birthday emails and follow-ups; Capture birthdays online and in-store; Add birthdays to customer metafields; Track revenue from birthday emails; Break down customers by age group
Growth	$20/month	not offered	28 days	none stated	Store up to 5k Birthday Club members; Send birthday emails and follow-ups; Capture birthdays online and in-store; Add birthdays to customer metafields; Track revenue from birthday emails; Break down customers by age group
Unlimited	$40/month	not offered	28 days	none stated	Store unlimited Birthday Club members; Connects to Klaviyo and other ESPs; Send birthday emails and follow-ups; Capture birthdays online and in-store; Add birthdays to customer metafields; Track revenue from birthday emails; Break down customers by age group

Rating distribution

145 ratings on the listing at crawl time.

5 stars142(98%)
4 stars2(1%)
3 stars0(0%)
2 stars0(0%)
1 star1(1%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

5 starsDec 10, 2025Gina's WoofsSloveniaAbout 1 month using the app
"So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of ..."
Developer replied. Read on Shopify
5 starsSep 8, 2025QuirksmithIndiaOver 1 year using the app
"We've been using this app for over a year. It has been a simple and very relevant way to get users to come back. The ..."
Developer replied. Read on Shopify
5 starsNov 7, 2024DryDogs.co.ukUnited KingdomOver 1 year using the app
"The app is really good but the customer service is in a different league altogether! I don't use this app in the same way as ..."
Developer replied. Read on Shopify

Screenshots

5 of 8 listing screenshots, composed as review cards. Captions are the developer's own.

1 of 5: Birthday Emails for Shopify
2 of 5: Birthday emails on Shopify
3 of 5: Personalised Birthday Emails
4 of 5: Shopify Birthday emails with discount links
5 of 5: Zero-party data capture sent to your tech stack

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Campaign types

Anniversary
Birthday

Submission management

Conversion tracking
Analytics

Customization

Branding
Email templates
Custom CSS
Discount codes
Form fields
Landing pages
Post-entry emails
Multi-language
Storefront widget

Customer behavior

Segmentation
Loyalty analysis
Cohort analysis

Marketing and sales

Checkout analytics
Funnel analysis

Visuals and reports

Analytics dashboard
Data export
Historical analysis
Forecasting

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Customer accounts, Shopify POS, Shopify Flow, Shopify Admin

Data access

As disclosed on the listing. Never scored.

Not disclosed on the listing.

Developer

Union Works Apps

Apps in the dataset:: 4
Address:: 86-90 Paul Street, London, EC2A 4NE, GB
Website:: happybirthday.email
Support email domain:: happybirthday.email
English support:: yes
Resources:: Privacy policy, FAQ, App Documentation

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 74 words.Show

Send birthday emails with personalised messages and discounts
Run a birthday loyalty campaign with zero ongoing effort
Collect birthdays and age data at checkout, POS, or landing pages
Works with your email platform or sends happy birthday emails for you
Populates Shopify’s customer birthday metafield

Send a birthday email with a discount to build loyalty and repeat purchases

Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.

Questions and comments

Questions people ask about Happy Birthday Email by UW, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.

Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

145 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.