Guide
Shopify marketing: the channels, the stack and what to automate first
A practical map of Shopify marketing by channel (email, SMS, paid social, search, affiliates, loyalty) with the app categories behind each, in the order a growing store should add them.
This guide is being written. The ranked categories it will point to are already live below.
Email marketing: top 5 of 53
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce | 4.8(4,654) | 4,654 | 1,193 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 |  Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales | 4.7(3,375) | 3,375 | 776 | $15/month | Yes | none | No | 2012 | Aftership, Gorgias, Meta Advertising +3 | Leader |
| 3 |  Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation | 4.8(1,518) | 1,518 | 408 | $13/month | Yes | none | No | 2018 | 2048 Variants, Judge.me, QuickBooks Online +2 | Leader |
| 4 |  Orderly Emails ‑ Templates AppCustomizable email templates: boost your brand and marketing | 3.8(772) | 772 | 78 | Free plan | Yes | none | No | 2016 | Email, Marketing Automations, OrderlyPrint +2 | Leader |
| 5 |  ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and... | 4.9(1,002) | 1,002 | 0 | $9/month | Yes | 10 days | No | 2019 | ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3 | Leader |
SMS marketing: top 5 of 22
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce | 4.8(4,654) | 4,654 | 1,193 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 | Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales | 4.7(3,375) | 3,375 | 776 | $15/month | Yes | none | No | 2012 | Aftership, Gorgias, Meta Advertising +3 | Leader |
| 3 | Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation | 4.8(1,518) | 1,518 | 408 | $13/month | Yes | none | No | 2018 | 2048 Variants, Judge.me, QuickBooks Online +2 | Leader |
| 4 | ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and... | 4.9(1,002) | 1,002 | 0 | $9/month | Yes | 10 days | No | 2019 | ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3 | Leader |
| 5 |  Recart: SMS & List GrowthSMS marketing to help you spend less, sell more &... | 4.7(487) | 487 | 0 | $299/month | Yes | 7 days | No | 2016 | Drip, Facebook Messenger, Gorgias +3 | Established |
Abandoned cart: top 5 of 32
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Poptin Exit Popup Email Pop UpGrow Sales, Email & SMS with Exit Intent Popup, Spin... | 4.9(346) | 346 | 43 | $25/month | Yes | none | No | 2017 | ActiveCampaign, Hubspot, Klaviyo +3 | Established |
| 2 | Orderly Emails ‑ Templates AppCustomizable email templates: boost your brand and marketing | 3.8(772) | 772 | 78 | Free plan | Yes | none | No | 2016 | Email, Marketing Automations, OrderlyPrint +2 | Leader |
| 3 |  Ctx: WhatsApp Chat + MarketingSupport chat, automation, marketing & more with WhatsApp API | 4.9(258) | 258 | 11 | $8.99/month | Yes | 14 days | No | 2015 | Judge.me, Loox Reviews, WhatsApp +2 | Established |
| 4 |  Interakt ‑ WhatsApp MarketingAutomate WhatsApp for sales, marketing & support | 4.2(230) | 230 | 37 | $21/month | No | 14 days | No | 2021 | Facebook Ads, Google Sheets, Instagram +3 | Established |
| 5 |  Pushdaddy Many Chat ,Cloud APISwitch between Many Chat, Live Chat or Facebook messenger | 4.3(944) | 944 | 0 | $2.99/month | No | none | No | 2020 | Facebook, Instagram, Messenger +2 | Leader |
Ads: top 5 of 40
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  PinterestPut your products where people go to find ideas to... | 4.1(1,708) | 1,708 | 47 | Free plan | Yes | none | No | 2020 | none listed | Leader |
| 2 |  Minta Social Videos Auto PostAuto Post Social Media Video Ads, & Promo Product Video... | 4.4(325) | 325 | 21 | $5/month | No | 7 days | No | 2020 | AI Auto post to Social Media, Facebook videos & video ads, Instagram product video ads +2 | Leader |
| 3 |  Autoketing Product ReviewsCollect product review, UGC and rating to show social proof.... | 4.4(79) | 79 | 0 | $7.99/month | No | 3 days | No | 2021 | none listed | Established |
| 4 |  Omega Twitter Pixel,ConversionBoost your X Ad ROI with powerful X Pixel &... | 4.7(52) | 52 | 1 | $8.99/month | Yes | 3 days | Yes | 2021 | Online Store 2.0, Twitter, X pixel | Established |
| 5 |  Reaktion: Tracking & AnalyticsMaximize your profits with accurate tracking and insights. | 4.7(28) | 28 | 5 | $85/month | No | 10 days | No | 2021 | GA4, Google Ads, Klaviyo +3 | Emerging |
Affiliate programs: top 5 of 25
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Shopify CollabsWork with influencers to promote your brand and drive sales | 4.1(437) | 437 | 69 | Free plan | Yes | none | No | 2021 | Instagram, Klayvio, Subscriptions +2 | Leader |
| 2 |  ConvertO Affiliate AmbassadorEasy affiliate marketing, ambassador & influencer management | 4.8(69) | 69 | 1 | $39/month | Yes | 14 days | No | 2020 | Klaviyo, Omnisend | Established |
| 3 |  Affiliate Integrate "まるっと集客"Line, Google, Insta, and affiliate ads are now available | 4.6(73) | 73 | 0 | Free plan | Yes | none | No | 2020 | none listed | Established |
| 4 |  GRIN Influencer MarketingA Creator Management platform designed for every brand journey | 4.1(31) | 31 | 0 | Free plan | Yes | none | No | 2021 | DocuSign, Gmail, Instagram +3 | Emerging |
| 5 |  Letters｜友人・知人への紹介＆口コミを広げて売上アップ【初回30日間無料トライアル実施中】日本製リファラルマーケティングNo.1アプリ。ネット通販の時代に最適なクチコミ戦略！ | 4.6(24) | 24 | 0 | $39/month | No | 30 days | No | 2019 | none listed | Emerging |
Loyalty and rewards: top 5 of 24
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Kangaroo: Loyalty and RewardsBuild customer loyalty with rewards, offers, VIP tiers & more | 4.9(58) | 58 | 3 | $199/month | No | none | No | 2022 | Appmaker.xyz ‑ Mobile app, Gorgias, Judge.me +3 | Established |
| 2 |  99minds Gift Card & LoyaltyLaunch a Physical & Digital Gift Card Program | 4.7(41) | 41 | 3 | Free plan | Yes | none | No | 2021 | Active Campaign, Dotdigital, Hubspot +3 | Emerging |
| 3 |  easyPointsPoints, Rewards, Referrals, VIP, & POS. Elevate Loyalty! | 4.1(47) | 47 | 3 | $50/month | Yes | none | Yes | 2019 | CRM PLUS on LINE, Dotdigital, Gojiberry +3 | Emerging |
| 4 |  FreshCredit ‑ Store CreditStore credit turns returns into cash for repeat purchasers | 4.0(62) | 62 | 0 | $15/month | No | 7 days | No | 2017 | none listed | Established |
| 5 |  CreditsYard — Store CreditStore credit digital wallet for returns, exchanges & cashback | 4.9(19) | 19 | 1 | $29/month | No | 7 days | No | 2021 | Conjured Memberships, Custom API, DiscountYard +3 | Emerging |
Pop-ups: top 5 of 60
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Attrac Popup, Announcement BarAdd bar, banner, pop up window, marquee header,countdown timer | 5.0(1,179) | 1,179 | 360 | $8.99/month | Yes | 7 days | Yes | 2018 | Klaviyo, Mailchimp, Omnisend +3 | Leader |
| 2 |  RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales | 4.9(463) | 463 | 60 | $39/month | Yes | 15 days | Yes | 2019 | Google Analytics, Klaviyo, Meta Pixel +3 | Leader |
| 3 | Poptin Exit Popup Email Pop UpGrow Sales, Email & SMS with Exit Intent Popup, Spin... | 4.9(346) | 346 | 43 | $25/month | Yes | none | No | 2017 | ActiveCampaign, Hubspot, Klaviyo +3 | Established |
| 4 |  Yeps Announcement Bar BannerAdd bar banner, pops, countdown timer bar, header, email popup | 5.0(198) | 198 | 24 | $6.99/month | Yes | 7 days | Yes | 2017 | Klaviyo, Mailchimp | Established |
| 5 |  Pify AI Contact Form BuilderEasy to build customization forms, support form, return forms | 4.7(484) | 484 | 3 | $4.99/month | Yes | 5 days | No | 2020 | Google, Klaviyo, Mailchimp +3 | Leader |
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.