Shopify app
LeaderGoogle & YouTube
Drive sales by showcasing your products on Google and YouTube
- Rating on Shopify
- 4.5(5,552)
- Reviews
- 5,552
- Developer
- Google LLC
- Launched
- November 28, 2017
- Pricing
- Free to install. Additional charges may apply.
- Languages
- English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian (Bokmål), Portuguese (Portugal), Portuguese (Brazil), Spanish, Swedish, Thai, Turkish, Polish, Vietnamese
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.50
category median 4.13
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
13%
749 of 5,552
Starting price
Free plan
band: Free
Pricing plans as listed on Shopify
All charges are billed in USD.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free to install | not offered | none | When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget. | not listed |
Rating distribution
5,552 ratings on the listing at crawl time.
- 5 stars4,158(75%)
- 4 stars493(9%)
- 3 stars152(3%)
- 2 stars98(2%)
- 1 star651(12%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
1 starOct 10, 2026Cryptic NineUnited States3 months using the app
"I hate this App, i installed it and it more information from me, next it was going to ask for blood and fingerprints. The main ..."
5 starsSep 20, 2026Sartiyoon – Pakistan’s Leading Crafts BrandPakistanOver 1 year using the app
"We’ve been using the Google & YouTube app with our Shopify store, Sartiyoon, for Google Merchant Center and Google Ads. The setup was fairly easy ..."
5 starsSep 8, 2026Whisk & Whirl DesignsUnited Kingdom4 months using the app
"Easy to set up and integrates really well with Shopify. Connecting Merchant Center and Google Analytics was straightforward, and having everything work through one app ..."
Screenshots
5 of 6 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Examples of Performance Max Ads formats 
2 of 5: Example of setting up your Google tag right from Shopify 
3 of 5: Example of syncing your products from Shopify to Google 
4 of 5: Example of YouTube Shopping experience for a connected store 
5 of 5: App screenshot - access the best of Google right from Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Listing management
- Product feed
- Product sync
- Offer sync
Order management
- Inventory sync
Targeting
- Audience segments
- Lookalike audiences
- Custom audiences
- Event-based
- AI targeting
- Retargeting
Campaign management
- AI optimization
- Automated campaigns
- Templates
- AI images and video
- Website
- Video ads
Performance analytics
- Performance tracking
- Ad spend
- Engagement metrics
- ROI analysis
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- Impression counts
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Google Ads 111 apps
- Google Analytics 143 apps
- Google Merchant Center 19 apps
- Google Shopping 37 apps
- YouTube Shopping
Shopify surfaces: Checkout
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Google LLC
- Apps in the dataset:
- 1
- Address:
- 1600 Amphitheatre Parkway, Mountain View, CA, 94043, US
- Website:
- not stated
- Support email domain:
- google.com
- English support:
- yes
- Resources:
- Privacy policy, App Documentation
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Facebook & Instagram
3.9(5,767) · listed as similar by Shopify
TikTok
4.8(16,010) · listed as similar by Shopify
Pinterest
4.1(1,708) · listed as similar by Shopify
AdScale AI Ads Meta/Google Ads
4.7(373) · shares 63% of feature handles
AI ‑ Easy Ads for Facebook Ads
4.3(308) · shares 53% of feature handles
StackAdapt
5.0(7) · shares 53% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 87 words.Show
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Let Google AI handle sale pricing. Optimize profits with Automated Discounts.
Connect your store to Google and YouTube to help turn more shoppers into customers
Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits. Showcase your store’s reputation by displaying the new store widget.
Questions and comments
Questions people ask about Google & YouTube, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
5,552 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.