Shopify app
LeaderBuilt for ShopifyOmega Facebook Pixel, Meta Ads
Retargeting Ads Analytic: Facebook CAPI, Meta Pixel & Feed
- Rating on Shopify
- 4.8(993)
- Reviews
- 993
- Developer
- Omega
- Launched
- January 3, 2020
- Pricing
- Free plan available. Free trial available.
- Languages
- English, Chinese (Simplified), Vietnamese, French, Spanish
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.78
category median 4.38
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
2%
24 of 993
Starting price
$20.99/month
band: $10 to $29 · 7-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| FREE | Free | not offered | none | none stated | 1 Pixel, 1 Conversion API; 5 orders per months; 1 catalog feed, weekly sync; Order report; Advanced tracking settings; Audience report: who buys, who returns; 24/7 support |
| Shopify Basic | $20.99/month | $201.50/year | 7 days | +$5.99 monthly for each extra Conversions API; extra charges based on number of products for Catalogs if used | UNLIMITED pixels; 1 Conversion API; 3 catalog feeds, daily sync; Order report; Full pixel analytics; Real-time ads report; Advanced catalog settings; 24/7 support |
| Shopify Advanced | $35.99/month | $345.50/year | 7 days | +$5.99 monthly for each extra Conversions API; extra charges based on number of products for Catalogs if used | UNLIMITED pixels; 1 Conversion API; 3 catalog feeds, daily sync; Order report; Full pixel analytics; Real-time ads report; Advanced catalog settings; 24/7 support |
| Shopify Plus | $45.99/month | $441.50/year | 7 days | +$5.99 monthly for each extra Conversions API; extra charges based on number of products for Catalogs if used | UNLIMITED pixels; 1 Conversion API; 3 catalog feeds, daily sync; Order report; Full pixel analytics; Real-time ads report; Advanced catalog settings; 24/7 support |
Rating distribution
993 ratings on the listing at crawl time.
- 5 stars949(96%)
- 4 stars19(2%)
- 3 stars1(0%)
- 2 stars3(0%)
- 1 star21(2%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 19, 2026TravierUnited StatesAbout 1 month using the app
"I really like the customer support. The software is currently working properly."
Developer replied. Read on Shopify
5 starsAug 10, 2026BlazoraUnited StatesAbout 1 month using the app
"This app solved a problem we'd been struggling with for months. Our purchase events weren't firing reliably and our ROAS reporting was all over the ..."
Developer replied. Read on Shopify
5 starsAug 10, 2026honeycushion.comHungary18 days using the app
"Omega Facebook Pixel Meta Feed has been a game changer for our Facebook and Instagram ad tracking. Setup was quick and the support team was ..."
Developer replied. Read on Shopify
Screenshots
5 of 6 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: omega-facebook-pixel-utm-order-journey 
2 of 5: event-match-quality-conversion-api 
3 of 5: bot-fraud-filter-meta-pixel 
4 of 5: audience-report-repeat-customers 
5 of 5: multi-facebook-pixels-market-advanced-targeting
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Targeting
- Custom audiences
- Device
- Event-based
- Behavior
- Platform
- Retargeting
Campaign management
- Social media
- Pixel management
Performance analytics
- Performance tracking
- Ad spend
- Engagement metrics
- Click-through rates
- Conversion tracking
- Dashboards
- UTM attribution
- Traffic source
Feed customization
- Attribute mapping
- Metafields
- Custom labels
- Custom rules
- Variant sync
Feed management
- Product sync
- Bulk editing
- Real-time updates
- Scheduled sync
- Error validation
- Product selection
- Target-specific feeds
- Inventory support
- Conversion tracking
- Feed optimization
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- conversion api
- dynamic product ads
- facebook catalog
- facebook channel
- Facebook Pixel 24 apps
- Instagram Ads 10 apps
Shopify surfaces: Checkout, Shopify Flow, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, store analytics, Online Store
- View customers: Browsing behavior
- View products: Product listings, products, collections
- Edit orders: All order history for the last 60 days
- Edit store analytics: Web pixels
- Edit Online Store: Online Store script tags, theme, Online Store page content on a path controlled by the app
- View other data: Shopify Markets settings
Developer
Omega
- Apps in the dataset:
- 5
- Address:
- Ha Noi Viet Nam, Ha Noi, 100000, VN
- Website:
- twoowls.io
- Support email domain:
- omegatheme.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Omega for your TikTok pixel
4.9(151) · listed as similar by Shopify
Marpipe ‑ Catalog Manager
On Shopify, not yet in the dataset · listed as similar by Shopify
ST: Google Ads & Shopping AI
On Shopify, not yet in the dataset · listed as similar by Shopify
FeedAPIs For Bing Shopping /MS
4.4(73) · shares 54% of feature handles
Blend AI
4.2(75) · shares 50% of feature handles
Ced Google Shopping Feed & Ads
4.6(553) · shares 48% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 95 words.Show
- Trace orders back to the ad with UTM tracking and Order Journey
- Filter bots, respect consent - send clean events to your Meta Pixel
- See which countries, devices and campaigns convert, and who orders again
- Automate rules for Catalog or Facebook Feed Links and optimize attributes for ad
- Built for COD, subscriptions and bundles - count only orders that matter to Meta
Protect ROAS, scale winning ads: UTM & Order Journey on Facebook Pixel, Meta Pixel & Conversion API.
Scale winning ads with Omega Facebook Pixel. UTM tracking and Order Journey trace every order to its ad. Bot and fraud filtering keeps fake traffic out of your Conversion API data. Meta learns from real buyers, so ROAS holds. Audience Report shows which countries, devices and campaigns convert, and who comes back. Run unlimited Meta Pixels. Route each Shopify market to its own pixel for retargeting. Feed rules keep your Facebook catalog and feeds synced for Instagram ads.
Questions and comments
Questions people ask about Omega Facebook Pixel, Meta Ads, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
993 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.