Guide
Shopify profitability: contribution margin, app costs and where the money leaks
How to work out true profit per order on Shopify (COGS, shipping, payment fees, ad spend, app subscriptions, returns), the reports that show it and the app categories that protect margin.
This guide is being written. The ranked categories it will point to are already live below.
Analytics: top 5 of 108
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Data Export IO: ReportEasy premade and custom reports: filter, schedule, and more. | 5.0(2,014) | 2,014 | 79 | $12/month | No | 15 days | No | 2016 | Email, FTP, Google Drive +2 | Leader |
| 2 |  MLV Auto Currency SwitcherStreamline global shopping with automatic currency converter | 4.8(988) | 988 | 7 | $9.95/month | Yes | 15 days | No | 2014 | none listed | Leader |
| 3 |  EZ Exporter ‑ Data ExportsAutomate order export & more to FTP/SFTP, Google Sheets, email | 5.0(101) | 101 | 3 | $29.95/month | No | 7 days | No | 2016 | Airtable, Amazon S3 (AWS), Dropbox +3 | Leader |
| 4 |  Buy Button channelSell your products on any website or blog. | 3.8(193) | 193 | 1 | Free plan | Yes | none | No | 2012 | none listed | Established |
| 5 |  Hotjar InstallTruly understand how your visitors interact on your site. | 4.3(91) | 91 | 3 | $0.99/month | No | 7 days | No | 2018 | Hotjar | Established |
Accounting: top 5 of 41
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Data Export IO: ReportEasy premade and custom reports: filter, schedule, and more. | 5.0(2,014) | 2,014 | 79 | $12/month | No | 15 days | No | 2016 | Email, FTP, Google Drive +2 | Leader |
| 2 |  Lexware Office (lexoffice)Manage DATEV-ready vouchers, taxes, payments & customers | 4.6(282) | 282 | 33 | $13/month | Yes | 14 days | Yes | 2018 | Billbee, DATEV, lexoffice +3 | Leader |
| 3 |  Xero & QuickBooks Smart SyncSync Sales, Payouts, Fees & Inventory to Xero and QuickBooks | 4.6(70) | 70 | 2 | $9/month | No | 7 days | No | 2019 | Afterpay, PayPal, QBO +3 | Leader |
| 4 |  EXPORT OrderPro: Order reportsEasily generate customized reports on the fly and scheduled | 4.9(56) | 56 | 1 | $14/month | No | 7 days | No | 2014 | e-mail, FTP, Product Customizer | Leader |
| 5 |  Merchbees Inventory ValueTrack real-time & historical inventory cost and total stock. | 4.9(47) | 47 | 0 | $4.99/month | Yes | 3 days | Yes | 2020 | 2048 Variants | Emerging |
Shipping rates: top 5 of 64
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Advanced Shipping Rate ManagerAdvanced Shipping Rates and Rules Made Simple! | 5.0(214) | 214 | 3 | $155/month | No | 7 days | No | 2014 | Delivery Estimates, Duties and Taxes, FedEx One +3 | Leader |
| 2 |  netParcelSave on UPS, Purolator, & Canada Post + Real-Time Duties... | 4.9(178) | 178 | 3 | Free plan | Yes | none | No | 2013 | Canada Post, GLS, ICS +3 | Leader |
| 3 |  Ako Taiwan CVS Pickup EinvoiceProvide CVS pickup options and e-invoice for your customers | 4.9(154) | 154 | 3 | $29/month | Yes | 14 days | No | 2020 | Carrier Service, ECPay | Leader |
| 4 |  Zonos Duty and TaxCalculate and collect duty, tax, fees at checkout w/remittance | 4.4(159) | 159 | 3 | $2500/year | No | 14 days | No | 2017 | DHL Express, FedEx, UPS +1 | Leader |
| 5 |  ClickShip | Shipping PlatformSave on Shipping & simplify fulfillment through automations | 4.6(181) | 181 | 1 | $9.99/month | Yes | 30 days | No | 2017 | Amazon, Canada Post, Day & Ross +3 | Leader |
Returns and exchanges: top 5 of 15
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  AfterShip Returns & ExchangesRetain traffic & revenue with exchanges and store credits | 4.7(1,543) | 1,543 | 71 | $19/month | Yes | 7 days | Yes | 2017 | Canada Post, FedEx, Gorgias +2 | Leader |
| 2 |  Return Prime:Return & ExchangeAutomate Returns & Exchanges. Turn Refunds into Revenue | 4.8(774) | 774 | 112 | $19.99/month | Yes | 15 days | No | 2020 | and 100+ integrations, Klaviyo, UPS +3 | Leader |
| 3 |  Route ‑ Protection & TrackingPost-purchase platform for protection, tracking, and returns | 4.0(376) | 376 | 33 | Free plan | Yes | none | No | 2019 | none listed | Leader |
| 4 |  Easy Returns Management SystemHandle Return Requests & send Prepaid Shipping Labels | 4.7(29) | 29 | 0 | $19.99/month | No | 30 days | No | 2016 | none listed | Emerging |
| 5 |  Bosta ShippingAutomate Shipping with Bosta—One Dashboard, Full Control! | 3.9(24) | 24 | 2 | Free plan | Yes | none | No | 2020 | none listed | Emerging |
Fraud: top 5 of 16
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  WylloPrevent fraud & abuse, protect revenue, & automate operations. | 4.8(163) | 163 | 16 | $250/month | Yes | none | No | 2016 | PayPal, Recharge, Shop Pay +3 | Leader |
| 2 |  Disputifier: Smart ChargebacksPrevent and fight chargebacks on autopilot | 4.7(131) | 131 | 3 | Free plan | Yes | none | No | 2020 | Afterpay, Authorize.net, Klarna +3 | Established |
| 3 |  SignifydGuaranteed Protection Against Fraud and Non-fraud Chargebacks | 4.4(90) | 90 | 3 | Free plan | Yes | 14 days | No | 2013 | Carthook, PayPal, Recharge +2 | Established |
| 4 |  ClearSale Fraud ProtectionCombat fraud & protect your brand with a chargeback guarantee | 3.6(53) | 53 | 2 | Free plan | Yes | none | No | 2020 | none listed | Established |
| 5 |  RiskifiedFraud Prevention and Guaranteed Fraud Chargeback Protection | 4.5(43) | 43 | 0 | Free plan | Yes | none | No | 2013 | none listed | Emerging |
Pricing optimization: top 5 of 10
| # | App | Rating | Reviews | Last 180 days | From | Free plan | Trial | Built for Shopify | Launched | Integrations | Tier |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  Webrex ‑ Pricing By CountryCountry-specific prices. Auto IP detection. No theme access. | 4.6(101) | 101 | 0 | $99/month | No | 14 days | No | 2020 | none listed | Leader |
| 2 |  Wholesale Hero B2B PricingSet wholesale B2B pricing, D2C, volume discount for bulk order | 4.2(26) | 26 | 2 | $9.99/month | Yes | 14 days | Yes | 2018 | none listed | Emerging |
| 3 |  SpurIT Discount ReminderBoost sales by sending customers automated discount reminders | 4.4(11) | 11 | 0 | Free plan | Yes | none | No | 2013 | none listed | Emerging |
| 4 |  AOD ‑ MAP PricingBoost Sales with Add Product to cart to see minimum... | 5.0(9) | 9 | 0 | $10.55/month | No | 2 days | No | 2020 | none listed | Emerging |
| 5 |  GPE: Live Gold Price EditorAuto update product prices based on precious metals prices. | 5.0(6) | 6 | 1 | $15.99/month | No | 3 days | No | 2020 | COMEX, Kitco.com, MCX | Emerging |
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.