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Best Shopify apps for makeup and cosmetics brands (October 2026)

Shade selection is the whole purchase decision. Shade finders, virtual try-on, swatch galleries, creator affiliates and user photos reduce returns and raise conversion.

Covers Lipstick, Foundation, Palettes, Indie makeup, Vegan cosmetics. Each category below keeps the published ranking; nothing is reordered for this page. About 35,338 Shopify stores sit in this category according to the Store Leads catalogue. Part of Beauty and cosmetics.

Makeup artists working on models in black outfits backstage behind dark curtains, lit by a single bright light
Backstage makeupPhoto by Adolfo Felix on Unsplash

Categories in the stack

15

Apps ranked across them

330

Core categories

4

Reviews behind the ranking

30,225

top 3 per category

The stack, category by category

Top five per category. Core categories first, then the ones most stores in this group add later.

  1. Subscriptions Core
  2. Product reviews Core
  3. Loyalty and rewards Core
  4. Affiliate programs Core
  5. Email marketing Usually needed
  6. SMS marketing Usually needed
  7. Upsell and cross-sell Usually needed
  8. Product bundles Usually needed
  9. Video and livestream Usually needed
  10. 3D/AR/VR Usually needed
  11. Image gallery Usually needed
  12. Product variants Usually needed
  13. Product comparison Situational
  14. Social proof Situational
  15. Giveaways and contests Situational

Core

Subscriptions: 5 apps ranked

All subscriptions apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Courses PlusSell online courses, quizzes & certificates from your store4.9(289)28936$19.99/monthYes7 daysYes2020Google Meet, Mega Community, Typeform +2Leader
2定期購買‑Huckleberry SubscriptionsRealize the ideal subscription and help improve LTV4.8(155)1553$49/monthYesnoneNo2021EasyPoints, Japan Order CSV, Klaviyo +1Leader
3Deposit & Partial Payment DepoManage deposits, preorder, partial payments, and split payment4.5(98)983$9/monthNo14 daysYes2020Auto Charge, Deposit, Deposits +3Leader
4かんたんサブスク ‑ 定期購入/定期購買を固定費0で始めようサブスクや定期購買を始めるなら"かんたんサブスク"におまかせ!月額固定費無料でスタート可能!インストールや設定もカンタン!5.0(11)111$15/monthYesnoneNo2021none listedEmerging
5WithfriendsMemberships, events, and recurring revenue for your store5.0(4)40$50/monthNononeNo2022eventbrite, Instagram, Klaviyo +3New

Core

Product reviews: 29 apps ranked

All product reviews apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Reputon Customer Reviews AppGet genuine Trustpilot or Google reviews with automated emails4.9(1,167)1,167154$9.99/monthYesnoneYes2018Aftership, Email, facebook reviews +2Leader
2LAI Product Reviews AppConvert more with product reviews, photos, testimonials4.9(563)563112Free planYesnoneYes2020BON Loyalty Program & Rewards, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS +1Leader
3REVIEWS.io Product Reviews AppCollect product reviews, star ratings, testimonials, UGC + Q&A4.7(772)77263$19/monthYes14 daysNo2014Attentive, Google, Gorgias +2Leader
4Judge.me Ali Reviews ImporterImport AliExpress reviews and grow your dropshipping store4.9(240)240100Free planYesnoneYes2018Ali Express, Aliexpress, AliExpress Reviews +2Established
5TrustReviews: Product ReviewsCollect product reviews & UGC. Amazon and Aliexpress importer4.7(310)3104$13.99/monthYes14 daysNo2021Google Shopping, Klaviyo, Love Loyalty +3Established

Showing the top 5 of 29. Show all 29 →

Core

Loyalty and rewards: 24 apps ranked

All loyalty and rewards apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Kangaroo: Loyalty and RewardsBuild customer loyalty with rewards, offers, VIP tiers & more4.9(58)583$199/monthNononeNo2022Appmaker.xyz ‑ Mobile app, Gorgias, Judge.me +3Established
299minds Gift Card & LoyaltyLaunch a Physical & Digital Gift Card Program4.7(41)413Free planYesnoneNo2021Active Campaign, Dotdigital, Hubspot +3Emerging
3easyPointsPoints, Rewards, Referrals, VIP, & POS. Elevate Loyalty!4.1(47)473$50/monthYesnoneYes2019CRM PLUS on LINE, Dotdigital, Gojiberry +3Emerging
4FreshCredit ‑ Store CreditStore credit turns returns into cash for repeat purchasers4.0(62)620$15/monthNo7 daysNo2017none listedEstablished
5CreditsYard — Store CreditStore credit digital wallet for returns, exchanges & cashback4.9(19)191$29/monthNo7 daysNo2021Conjured Memberships, Custom API, DiscountYard +3Emerging

Showing the top 5 of 24. Show all 24 →

Core

Affiliate programs: 25 apps ranked

All affiliate programs apps →

Showing the top 5 of 25. Show all 25 →

Usually needed

Email marketing: 53 apps ranked

All email marketing apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce4.8(4,654)4,6541,193Free planYesnoneNo2020none listedLeader
2Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales4.7(3,375)3,375776$15/monthYesnoneNo2012Aftership, Gorgias, Meta Advertising +3Leader
3Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation4.8(1,518)1,518408$13/monthYesnoneNo20182048 Variants, Judge.me, QuickBooks Online +2Leader
4Orderly Emails ‑ Templates AppCustomizable email templates: boost your brand and marketing3.8(772)77278Free planYesnoneNo2016Email, Marketing Automations, OrderlyPrint +2Leader
5ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and...4.9(1,002)1,0020$9/monthYes10 daysNo2019ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3Leader

Showing the top 5 of 53. Show all 53 →

Usually needed

SMS marketing: 22 apps ranked

All sms marketing apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Shopify MessagingEmail, SMS, and WhatsApp marketing made for commerce4.8(4,654)4,6541,193Free planYesnoneNo2020none listedLeader
2Klaviyo: Email Marketing & SMSEmail marketing, SMS, & WhatsApp that turn messages into sales4.7(3,375)3,375776$15/monthYesnoneNo2012Aftership, Gorgias, Meta Advertising +3Leader
3Mailchimp Email SMS MarketingDrive sales with email marketing, SMS, forms, and automation4.8(1,518)1,518408$13/monthYesnoneNo20182048 Variants, Judge.me, QuickBooks Online +2Leader
4ONE: AI, Pop Up, SMS MarketingGrow sales with AI email marketing, SMS, spin wheel and...4.9(1,002)1,0020$9/monthYes10 daysNo2019ChatGPT (OpenAI), One.Store AI, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend +3Leader
5Recart: SMS & List GrowthSMS marketing to help you spend less, sell more &...4.7(487)4870$299/monthYes7 daysNo2016Drip, Facebook Messenger, Gorgias +3Established

Showing the top 5 of 22. Show all 22 →

Usually needed

Upsell and cross-sell: 55 apps ranked

All upsell and cross-sell apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1RevenueHunt Product Quiz MakerProduct recommendation quizzes builder to boost leads & sales4.9(463)46360$39/monthYes15 daysYes2019Google Analytics, Klaviyo, Meta Pixel +3Leader
2FoxKit: Upsell & Bundles AppAOV+ with bundles, cart upsell, volume discounts & low stock4.9(379)37934$19/monthYes14 daysYes2021Ali Reviews, Judge.me, Yotpo, Automizely, Adoric, StoreSEO, eComposer, PageFly, GemPages +3Leader
3USO: Ultimate Special OffersThe all-in-one app for promotions, discounts, BOGO's & bundles4.6(405)4055$9/monthYes14 daysNo2015none listedLeader
4Octane AI: Advanced Quiz MakerStunning quizzes that boost sales, conversions & subscribers4.7(208)20810$50/monthNo14 daysNo2018Attentive, Gorgias, Klaviyo +3Established
5Quiz Kit: Product Quiz MakerProduct recommendation quiz builder (eg skincare quiz)4.9(177)1778$59/monthYes10 daysYes2020Attentive, Checkout & Flow, Google Tag Manager +3Established

Showing the top 5 of 55. Show all 55 →

Usually needed

Product bundles: 6 apps ranked

All product bundles apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1FoxKit: Upsell & Bundles AppAOV+ with bundles, cart upsell, volume discounts & low stock4.9(379)37934$19/monthYes14 daysYes2021Ali Reviews, Judge.me, Yotpo, Automizely, Adoric, StoreSEO, eComposer, PageFly, GemPages +3Leader
2Jobo Bundles & AddonsCreate a bundle with a discount and increase revenue1.8(3)30$7.99/monthNo7 daysNo2019none listedNew
3Product Bundles: Fast CheckoutOffer Discounts and Free Shipping to your customers by Bundles5.0(2)20$9.90/monthNo7 daysNo2019none listedNew
4Aries Prodesign Outfit BuilderA Smart Solution for Creating & Selling Product Bundle5.0(1)10$5/monthNo14 daysNo2019none listedNew
5Hubify Product Bundles OfferOffer discounted price as a product bundle5.0(1)10$6.99/monthYes7 daysNo2021none listedNew

Showing the top 5 of 6. Show all 6 →

Usually needed

Video and livestream: 15 apps ranked

All video and livestream apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Minta Social Videos Auto PostAuto Post Social Media Video Ads, & Promo Product Video...4.4(325)32521$5/monthNo7 daysNo2020AI Auto post to Social Media, Facebook videos & video ads, Instagram product video ads +2Leader
2Promo.com ‑ Promo Video MakerCreate professional product videos in minutes!4.7(254)2545Free planYesnoneNo2019Facebook, Instagram, Twitter +1Established
3Channelize Live Shopping & UGCMaximize Sales With Real-Time Live Shopping & Shoppable Videos4.7(86)863$97/monthNo14 daysNo2020Facebook, Instagram, Klaviyo +3Established
4SoldLive: FB + IG Live SalesLive Shopping for Facebook, Instagram, and TikTok Lives4.9(82)822$35/monthNo14 daysYes2018Facebook Live, Instagram Live, TikTok LiveEstablished
5Cozy YouTube Videos GalleryCreate Video Galleries of your Youtube and Vimeo Videos4.8(41)410$1.99/monthNo21 daysNo2018none listedEmerging

Showing the top 5 of 15. Show all 15 →

Usually needed

3D/AR/VR: 4 apps ranked

All 3d/ar/vr apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Picture It: AR & Art PreviewsLive preview and augmented reality for wall art to boost...4.7(56)563$19/monthNo14 daysYes2019none listedLeader
2Frame Up: Showcase Your ArtShowcase your wall art frame and size options, automatically.5.0(26)262$19/monthNo10 daysYes2021none listedEmerging
3Nvzn 3D Studio ConnectorSeamlessly integrate your Nvzn 3D content into your store5.0(1)10Free planYesnoneNo2021https://www.nvzn.io, Nvzn AR PlatformNew
4Cappasity 3D and 360 ViewerCreate and embed 3D/360 product visualizationsNo ratings yet0n/aFree planYesnoneNo2023none listedNew

Usually needed

Product variants: 47 apps ranked

All product variants apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1PC ‑ Custom Product OptionsAdd variant option to personalizing and customizing products4.7(1,180)1,18010$8.90/monthYes14 daysYes2012file upload, Product Customizer, Product Options +3Leader
2Variant Title King: Color, SKUVariant Options Info, Color Swatch Name & SKU in Product...4.9(104)1043Free planYesnoneYes2019none listedEstablished
3W3 Custom Product OptionsAdd unlimited product options! Now with live product preview!4.8(192)1920$8.99/monthNo7 daysNo2015none listedLeader
4Kickflip product configuratorsVisual product personalizer boosting engagement & sales4.4(136)1363$59/monthNo14 daysNo2020none listedEstablished
5Variant Description OMGAdd unique variant descriptions and display variant metafields4.9(75)751$5/monthYes14 daysYes20212048 VariantsEstablished

Showing the top 5 of 47. Show all 47 →

Situational

Product comparison: 9 apps ranked

All product comparison apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1W3 Product AccessoriesAllow customers to purchase related products in one click4.7(111)1110$6.99/monthNo10 daysNo2015Custom APIEstablished
2ESC Size ChartsReduce return rates with unlimited size charts and size guides3.3(139)1393$4.99/monthYes7 daysYes2016none listedEstablished
3Equate ‑ Product CompareRefine compare product experience w/ product comparison tables4.6(36)360$8.99/monthYes30 daysYes2014Algolia Search, Boostcommerce Filter, Langify +1Emerging
4Pavo Size Chart & Size GuideBoost sales with unlimited size charts and size guides.4.7(32)320$1.99/monthYes3 daysNo2021none listedEmerging
5Comparable ‑ Compare ProductsCompare products and boost sales with product comparison table5.0(9)92$9/monthNo21 daysNo2020Boost filter, Loox, StampedEmerging

Showing the top 5 of 9. Show all 9 →

Situational

Social proof: 38 apps ranked

All social proof apps →
#AppRatingReviewsLast 180 daysFromFree planTrialBuilt for ShopifyLaunchedIntegrationsTier
1Reputon Customer Reviews AppGet genuine Trustpilot or Google reviews with automated emails4.9(1,167)1,167154$9.99/monthYesnoneYes2018Aftership, Email, facebook reviews +2Leader
2LAI Product Reviews AppConvert more with product reviews, photos, testimonials4.9(563)563112Free planYesnoneYes2020BON Loyalty Program & Rewards, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS +1Leader
3Judge.me Ali Reviews ImporterImport AliExpress reviews and grow your dropshipping store4.9(240)240100Free planYesnoneYes2018Ali Express, Aliexpress, AliExpress Reviews +2Established
4Socialwidget ‑ Instagram FeedBoost sales with shoppable TikTok & Instagram feeds4.9(628)6283$9.90/monthYes14 daysYes2020Instagram, PageFly, TikTokLeader
5Zotabox Social Sharing ButtonsSocial Media Icons - Boost Your Store Social Proof &...5.0(170)1706$4.99/monthYes3 daysNo2016Facebook, Google Plus, Instagram +3Established

Showing the top 5 of 38. Show all 38 →

Situational

Giveaways and contests: 7 apps ranked

All giveaways and contests apps →

Showing the top 5 of 7. Show all 7 →

Other industries

By role

By business model

Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.