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Shopify app

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Server GTM (GA4 + Google Ads)

Simplify GA4, Google Ads tracking with server-side GTM

Rating on Shopify
No ratings yet
Reviews
0
Developer
Magefan
Launched
June 26, 2025
Pricing
From $19/month. Free trial available.
Languages
English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Analytics

#1032 of 1230

See the ranked table

Rank in Ads

#257 of 287

See the ranked table

Bayesian rating

n/a

category median 4.57

Reviews in the last 180 days

n/a

no dated reviews collected

1 and 2 star share

n/a

no rating distribution

Starting price

$19/month

band: $10 to $29 · 7-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

PlanPriceBilled yearlyTrialUsage feeIncluded
Basic$19/month$199/year7 daysnone statedServer GTM integration; GA4 integration; Pre-built data layer; Page view + item view; View cart; Begin checkout + purchase; 20,000 events/month; Google Consent Mode (+GDPR & CCPA)
Standard$29/month$299/year7 daysnone statedBasic + Add to cart + remove from cart; Add to cart + remove from cart; Add shipping info + Add payment info; View item list; Google Ads Conversion Tracking; Google Ads Dynamic Remarketing; 50 000 events/month; 1 hour of onboarding support on demand
Pro$39/month$399/year7 daysnone statedBasic + Standard +; Search event; 100 000 events/month; Dedicated support agent

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Customer behavior

  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Segmentation
  • Page views
  • Lifetime value (LTV)

Marketing and sales

  • Marketing attribution
  • Checkout analytics
  • Profit insights
  • Purchase tracking
  • Funnel analysis
  • Abandoned cart

Visuals and reports

  • GDPR compliance

Targeting

  • Lookalike audiences
  • Device
  • Event-based
  • Behavior
  • Platform
  • Retargeting

Campaign management

  • Website

Performance analytics

  • Performance tracking
  • Ad spend
  • Engagement metrics
  • Conversion tracking
  • Cost per acquisition
  • Traffic source

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout

Data access

As disclosed on the listing. Never scored.

View customer data

Device and activity data

  • Device and activity data: IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data

Store owner

  • Store owner: Name, email address, phone number, physical address

View and edit store data

Customers, store analytics

  • View customers: Browsing behavior
  • Edit store analytics: Web pixels

Developer

Magefan

Apps in the dataset:
5
Address:
5/139 Zluky Ave, Ternopil, 46007, UA
Website:
magefan.com
Support email domain:
magefan.com
English support:
yes
Resources:
Privacy policy

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 90 words.Show
  • One-click GTM setup: Launch GTM server-side, GA4 & Ads in under 5 minutes
  • Pre-built data layer: Full coverage of cart, checkout & purchase events
  • Instant GA4 & Google Ads setup: with enhanced conversions & dynamic remarketing
  • High accuracy tracking: Bypass blockers and iOS limitations with server-side GTM
  • Privacy‑compliant: GDPR, CCPA, Shopify checkout & consent mode

Accurate GA4 & Google Ads tracking through server-side GTM setup (+ pre-built eCommerce data layer)

Unlock limitless server-side tracking with Google Tag Manager (GTM) and gain powerful insights into conversions and customer behavior. Bypass ad blockers and iOS restrictions and send accurate data directly from the GTM server container to Google Analytics 4 (GA4) and Google Ads Enhanced Conversions. Instantly integrate GA4 and Google Ads with our one-click setup, using a pre-built GTM data layer with all essential eCommerce events and triggers. NO manual setup. NO missed conversions. NO coding.

Questions and comments

Questions people ask about Server GTM (GA4 + Google Ads), answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.

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Last updated Oct 21, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.

0 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.