EcomAppReviews

Shopify app

EstablishedBuilt for Shopify

Nabu: Meta & Facebook Pixels

Accurate Meta Pixel tracking to improve your Facebook Ads

Rating on Shopify
4.9(121)
Reviews
121
Launched
February 27, 2024
Pricing
Free to install. Free trial available.
Languages
English, German, Chinese (Simplified), Spanish, French, Italian, Japanese, Dutch, Portuguese (Brazil), Swedish, Finnish, Polish, Danish, Korean, Turkish, Norwegian (Bokmål), Czech, Thai, Portuguese (Portugal), Chinese (Traditional)

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Ads

#21 of 149

See the ranked table

Rank in Analytics

#25 of 445

See the ranked table

Bayesian rating

4.75

category median 4.38

Reviews in the last 180 days

3

from the 3 reviews on the listing page

1 and 2 star share

2%

2 of 121

Starting price

$8.99/month

band: Under $10 · 7-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

PlanPriceBilled yearlyTrialUsage feeIncluded
ExplorerFree to installnot offerednoneFree for up to 10 orders per month. $6.99/month for more than 10 orders.Up to 1 Pixels; Basic Events Tracking; Basic Analytics; Tax / Shipping Settings; 1 conversion API; Standard support; Pixel Target Settings; UTM parameters setting
Advanced$8.99/month$89.99/year7 daysnone statedUp to 5 Pixels; 5 cAPI Integration; Advanced Events Tracking; Advanced Analytics; Tax/ Shipping Settings; Post-Purchase Tracking; Visitor Consent Tracking; UTM parameters setting
Plus$19.99/month$199.99/year7 daysnone statedUnlimited Pixels and cAPI; Lookalike & Custom Audience Builder; Advanced Analytics & Events Tracking; UTM parameters setting; Tax/ Shipping Settings; Visitor Consent & Post-Purchase Tracking; Content ID Parameters; 24/7 Priority Support

Rating distribution

121 ratings on the listing at crawl time.

  • 5 stars118(98%)
  • 4 stars1(1%)
  • 3 stars0(0%)
  • 2 stars0(0%)
  • 1 star2(2%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 5 starsOct 14, 2026LorreroSloveniaAbout 2 months using the app

    "Great and fast customer support"

    Read on Shopify

  • 5 starsOct 7, 2026Mind and BecomingItaly15 days using the app

    "Great customer support! I ran into an issue when connecting my catalogue to Meta, and the team was quick to respond and help me resolve ..."

    Read on Shopify

  • 1 starSep 22, 2026GlowBareSkinIndiaAbout 2 months using the app

    "One of the worst app I have ever seen with such 5 star reviews. I think these guys paid for their reviews. This app cannot ..."

    Read on Shopify

Screenshots

5 of 6 listing screenshots, composed as review cards. Captions are the developer's own.

  • Nabu: Meta & Facebook Pixels Shopify app screenshot: Nabu for meta pixel
    1 of 5: Nabu for meta pixel
  • Nabu: Meta & Facebook Pixels Shopify app screenshot: Set Up Pixels in Seconds – No Coding Needed
    2 of 5: Set Up Pixels in Seconds – No Coding Needed
  • Nabu: Meta & Facebook Pixels Shopify app screenshot: Stay Ahead of iOS 14+ with Conversion API & Advanced Matching
    3 of 5: Stay Ahead of iOS 14+ with Conversion API & Advanced Matching
  • Nabu: Meta & Facebook Pixels Shopify app screenshot: Track Every Event with Ease, Including Upsells
    4 of 5: Track Every Event with Ease, Including Upsells
  • Nabu: Meta & Facebook Pixels Shopify app screenshot: Works Seamlessly with Any Theme – No Changes Needed
    5 of 5: Works Seamlessly with Any Theme – No Changes Needed

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Targeting

  • Audience segments
  • Lookalike audiences
  • Custom audiences
  • Demographic
  • Device
  • Event-based
  • Behavior
  • Platform
  • Retargeting

Campaign management

  • Social media
  • Pixel management

Performance analytics

  • Engagement metrics
  • Conversion tracking
  • Dashboards
  • Impression counts
  • UTM attribution
  • Traffic source

Customer behavior

  • Event tracking
  • Page views

Marketing and sales

  • Marketing attribution
  • Checkout analytics
  • Purchase tracking
  • Abandoned cart
  • Pixel tracking

Visuals and reports

  • Analytics dashboard

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout, Shopify Admin

Data access

As disclosed on the listing. Never scored.

View customer data

Sensitive data, device and activity data

  • Sensitive data: Name, email address, phone number, physical address
  • Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data

Store owner

  • Store owner: Name, email address, phone number, physical address

View and edit store data

Customers, products, orders, store analytics, Online Store, Shopify admin

  • View customers: Browsing behavior
  • View products: Products, collections
  • View orders: All order history for the last 60 days
  • Edit store analytics: Web pixels
  • View Online Store: Theme
  • View Shopify admin: Privacy settings

Developer

AdNabu Global, Inc.

Apps in the dataset:
3
Address:
2035 Sunset Lake Rd Suite B-2, Newark, DE, 19702, US
Support email domain:
adnabu.com
English support:
yes
Resources:
Privacy policy, FAQ

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 90 words.Show
  • Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels
  • Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
  • Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
  • Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more
  • Easy 1-click setup with Pixel Target Setting to include/exclude specific product

Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API

Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads using server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel.

Questions and comments

Questions people ask about Nabu: Meta & Facebook Pixels, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.

Ask a question or share what worked for your store

Read by a person before it appears. One link at most, no HTML.

Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

121 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.