Shopify app
LeaderBuilt for ShopifyLittledata ‑ The Data Layer
Server-side tracking for GA4, Meta and Klaviyo. No GTM needed.
- Rating on Shopify
- 4.8(147)
- Reviews
- 147
- Developer
- Littledata
- Launched
- January 9, 2017
- Pricing
- Free to install. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.69
category median 4.45
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
7%
10 of 147
Starting price
$199/month
band: $100 to $299 · 30-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Flex | Free to install | not offered | 30 days | $0.35 per Shopify order tracked | Server-side tracking and data layer; Event Editor - no code required; Profit Signal for Google Ads and Meta; All 9 destinations included; Shopify Markets and bot protection; $0.35 per order - no monthly minimum; Email and chat support; 30-day free trial |
| Scale | $199/month | not offered | 30 days | $0.15/order from 1,501–3,000, then $0.06/order above 3,000 | All Flex plan features, plus:; 1,500 orders included per month; Session Enrichment + Persistent ID; Segment destination included; Headless and Hydrogen support; Priority support and private webinars |
| Plus | $990/month | $9504/year | 30 days | $0.03/order from 10,001-50,000, then $0.02/order above 50,000 | All Scale plan features, plus:; 10,000 orders included per month; Multi-store rollups and multi-currency; Managed onboarding and training; Multiple country stores; Guaranteed uptime SLA; Dedicated account support |
Rating distribution
147 ratings on the listing at crawl time.
- 5 stars135(92%)
- 4 stars2(1%)
- 3 stars0(0%)
- 2 stars2(1%)
- 1 star8(5%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 15, 2026Blissful Little HomeAustraliaAbout 2 months using the app
"This was quite easy to integrate. There were some features and settings that needed adjusting to my own use case, and the team were really ..."
5 starsOct 14, 2026HuggyMoonPolandOver 1 year using the app
"Highly recommend Littledata! The tool is genuinely helpful for accurate tracking and analytics integrations, but what really stands out is their amazing support team. The ..."
5 starsAug 17, 2026OZO KeyboardsUnited Kingdom7 months using the app
"Regardless your marketing budget size, you will have much better results using server-side tracking. And with Littledata, you skip the 99 mind boggling steps of ..."
Screenshots
5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Littledata: the data layer built for Shopify, no GTM needed 
2 of 5: Server-side signals for Google and Meta lower CAC, lift ROAS 
3 of 5: Event Editor enriching a Shopify event with Metafields, no code 
4 of 5: Klaviyo cart abandonment flows with 81% incremental revenue 
5 of 5: Profit Signal sends true profit per order to Google and Meta
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Event tracking
- Segmentation
- Page views
- Lifetime value (LTV)
Marketing and sales
- Checkout analytics
- Purchase tracking
- Funnel analysis
- UTM tracking
- Abandoned cart
- Pixel tracking
Visuals and reports
- Multi-store reports
- Data export
- GDPR compliance
Targeting
- Audience segments
- Lookalike audiences
- Custom audiences
- Demographic
- Device
- Event-based
- Location-based
- Product category
- Retargeting
Performance analytics
- Performance tracking
- Ad spend
- Engagement metrics
- ROI analysis
- Conversion tracking
- Cost per acquisition
- Demographic analysis
- UTM attribution
- Traffic source
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Google Ads 111 apps
- Google Analytics 143 apps
- Klaviyo 363 apps
- Meta Ads 47 apps
- Recharge 69 apps
- TikTok 118 apps
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, store analytics, Online Store
- Edit customers: Browsing behavior, customer data
- View products: Inventory, products, collections
- Edit orders: Order fulfillments, all order history
- Edit store analytics: Web pixels
- Edit Online Store: Online Store pages, Online Store script tags, theme
- View other data: Shopify Markets settings
Developer
Littledata
- Apps in the dataset:
- 2
- Address:
- 2a Northbrook Court, Park Street, Newbury, ENG, RG14 1EA, GB
- Support email domain:
- littledata.io
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, changelog, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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Trackify Facebook Pixel,TikTok
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Nabu: Meta & Facebook Pixels
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Elevar Conversion Tracking
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Datadrew : AI Ads Co‑Pilot
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 77 words.Show
- Event Editor: Enrich events with Metafields, filter by rules - no code needed
- Ad Platforms: Lower CAC, lift ROAS with accurate Google and Meta signals
- Email & SMS: Identify opted-in abandoners, trigger more flows for Klaviyo
- Profit & Margins: Optimise ad spend on real margins, not just revenue
- Subscriptions, Markets, Headless, Hydrogen, bot filtering - built in
Server-side tracking for GA4, Meta, Klaviyo. Lower CAC, lift ROAS. No GTM, no developers needed.
Littledata is the customisable data layer built for Shopify stores. We recover revenue, audiences, and conversions that tag-based tracking misses, and send clean, first-party signals to Google Analytics, Google Ads, Meta Ads, Klaviyo, TikTok, and Pinterest.
This gives merchants a more accurate view of what's actually driving sales, so ad platforms and email tools can make better decisions with more complete data.
Questions and comments
Questions people ask about Littledata ‑ The Data Layer, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
147 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.