Shopify app
EstablishedVela | AI, optimization & more
Optimize listing content and appearance to improve performance
- Rating on Shopify
- 4.5(238)
- Reviews
- 238
- Developer
- Vela
- Launched
- August 23, 2018
- Pricing
- From $19.95/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.41
category median 4.04
Reviews in the last 180 days
8
from 237 collected reviews
1 and 2 star share
10%
23 of 238
Starting price
$19.95/month
band: $10 to $29 · 7-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Vela Lite | $19.95/month | not offered | 7 days | none stated | AI listing scoring & optimization; AI photo studio; Profiles to create & manage listings; Bulk edit all listing attributes; Cross-channel copy & channel activation; Schedule listing publication & updates; CSV export & import |
| Vela Plus | $29.95/month | not offered | 7 days | none stated | Includes all Vela Lite features, plus..; AI bulk editing & listing optimization; Unlimited profiles; Advanced AI photo studio features |
Rating distribution
238 ratings on the listing at crawl time.
- 5 stars204(86%)
- 4 stars5(2%)
- 3 stars6(3%)
- 2 stars3(1%)
- 1 star20(8%)
Review collection
What the site has collected for this app, so every number below can be checked against its window.
- Collected: 237 of 238 reviews (100% coverage)
- Window: Aug 27, 2018 to Oct 5, 2026
- Replied by the developer: 5 of 237 collected
- Collected on Oct 15, 2026
Latest reviews
The 10 most recent of 237 collected reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 5, 2026KEY LIME STORENetherlandsAbout 14 hours using the app
"Better than what I could have dreamt of. Makes it so much easier to manage my store and the content in it. Thank you!"
5 starsSep 17, 2026Booma PrintsUnited States11 months using the app
"Vela has been an incredible app for my business! It is very user friendly, straightforward and has helped me list over 15,000 listings with ease ..."
5 starsAug 20, 2026And A Little MoreUnited StatesAbout 2 months using the app
"I hope they add more features for Shopify in the future, especially more flexibility for product variants and options. Overall, this is one of the ..."
1 starAug 12, 2026Juju + NanaUnited StatesAbout 7 years using the app
"**UPDATE after Vela’s public response:** Vela’s response proves my point: instead of addressing the problem, Vela blames the user and publicly calls my review “blatant ..."
Developer replied. Read on Shopify
5 starsJul 29, 2026Bayside PrintingUnited StatesOver 3 years using the app
"Great customer service!"
5 starsJul 21, 2026Studio MemeIsraelAbout 7 years using the app
"I've been using Vela for years. It's very effective and has saved me days of manual labor. Justin is a remarkable service person. The app ..."
5 starsJul 9, 2026Norra CollectiveUnited States4 months using the app
"Absolute gamechanger, great interface, super polished, great support with awesome employees!"
5 starsApr 23, 2026Maine Salty GirlUnited StatesOver 5 years using the app
"Love, love, love this app! It was a game-changer for us! We have shops on Shopify and Etsy, so being able to update, modify, and ..."
5 starsApr 10, 2026The Luxx ExpressUnited StatesAbout 23 hours using the app
"I’ve been using Vela and so far it’s been a great experience. The app is easy to use, smooth, and does exactly what I need ..."
5 starsApr 9, 2026Atelier PirateCanadaAbout 9 hours using the app
"Vela is a complete game-changer. Managing listings across different platforms used to be my biggest headache, but this app makes everything so much faster and ..."
Screenshots
5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Analyze and optimize listing scores with AI 
2 of 5: Optimize photos with AI backgrounds, auto-enhance, and more 
3 of 5: Copy and publish listings between shops and activate channels 
4 of 5: Easily create and manage multiple listings with profiles 
5 of 5: AI bulk edit titles, descriptions, tags, pricing, and more
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Editable resources
- Products
- Variants
- Orders
- Discounts
- Images
- Prices
- SKU and barcodes
- Tags
- Descriptions
- Inventory
- Metafields
- Collections
Actions
- Bulk deletion
- Image optimization
- SEO updates
- AI assistance
- CSV import and export
- Data migration
- Data sync
- Backup
- Rollback
- Search and filter
- Scheduled tasks
- Bulk edit
Listing management
- Feed automation
- Product feed
- Product sync
- Product selection
- Offer sync
- Feed translation
- Bulk upload
- Custom listings
- Listing analytics
Order management
- Multi-location fulfillment
- Bulk orders
- Tracking sync
- Unified dashboard
- Inventory sync
- Custom rules
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Vela
- Apps in the dataset:
- 1
- Address:
- 1075 Market St, Unit 502, San Frnacisco, CA, 94103, US
- Website:
- not stated
- Support email domain:
- getvela.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Multi Seller Marketplace
4.0(3) · listed as similar by Shopify
Facebook & Instagram
On Shopify, not yet in the dataset · listed as similar by Shopify
Google & YouTube
On Shopify, not yet in the dataset · listed as similar by Shopify
Bulk Edit by Webyze
2.2(5) · shares 56% of feature handles
SRK: Bulk Product Edit
5.0(1) · shares 44% of feature handles
Store Commander: Bulk Editor
4.4(7) · shares 35% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 90 words.Show
- Analyze and optimize listing quality based on a score ranging from F- to A+
- Create beautiful photos, including custom AI backgrounds and more
- Connect multiple shops in Vela and optimize listings for each channel with AI
- Simplify the effort of creating and managing multiple listings with Profiles
- Prepare for important events by scheduling listings to be published in advance
Analyze and optimize listings with AI. Higher-quality listings can increase sales and drive growth.
Vela leverages AI to analyze your listings and assign each one a unique score ranging from F- to A+ based on data from millions of listings, channel-specific guidelines, and proven SEO best practices. We then provide 100+ AI-powered tools to help you optimize key attributes, including photos, titles, descriptions, pricing, and more. You can also connect multiple shops, copy and publish listings between shops, or activate entirely new channels to reach more customers and accelerate growth.
Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
238 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.