Shopify app
NewSo What Labs
AI-powered autonomous performance marketing platform
- Rating on Shopify
- 5.0(1)
- Reviews
- 1
- Developer
- So What Labs
- Launched
- March 3, 2026
- Pricing
- From $136/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.61
category median 4.61
Reviews in the last 180 days
1
from the 1 reviews on the listing page
1 and 2 star share
0%
0 of 1
Starting price
$136/month
band: $100 to $299 · 7-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Pricing is set outside Shopify: External charges may be billed by So What Labs separately from your Shopify invoice. Learn more Developer pricing page
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Strategy Engine | $136/month | not offered | 7 days | none stated | AI-powered growth recommendations; Churn risk scoring & RFM segments; 30-day inventory demand forecasting; Revenue forecasting & trend analysis; Product bundling opportunities; Automated weekly BI reports; 25+ analytics modules included; AI chatbot for instant insights |
| Growth Engine | $400/month | not offered | 7 days | none stated | Ai-powered Google Ads Optimizer; Ai - powered Meta ads Optimizer; Google Analytics Strategy engine; AI-powered SEO Engine |
Rating distribution
1 ratings on the listing when last refreshed.
- 5 stars1(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 1 most recent of 1 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsJun 8, 2026Goosebumps StoreIndia3 months using the app
"We didn't know what we were missing until we saw it all together. Running Goosebumps Store across Google Ads, Shopify, SEO, and Meta — each ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Activity tracking
- Event tracking
- Segmentation
- Lifetime value (LTV)
- Cohort analysis
Marketing and sales
- AI insights
- Marketing attribution
- Checkout analytics
- ROAS
- Profit insights
- Purchase tracking
- Funnel analysis
- UTM tracking
- Abandoned cart
- Pixel tracking
Visuals and reports
- Analytics dashboard
- Custom dashboards
- Benchmarking
- Custom reports
- Data export
- Historical analysis
- Forecasting
- Report scheduling
- Notifications
- GDPR compliance
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, discounts, gift cards, marketing, store analytics, Shopify Payments, Online Store
- View customers: Browsing behavior, customer data
- Edit products: Inventory, product listings, products, collections
- View orders: Assigned fulfillment, draft orders, order fulfillments, all order history, shipping information
- View discounts: Discount codes and promotions
- View gift cards: Gift cards
- View marketing: Marketing events
- View store analytics: Analytics, reports
- View Shopify Payments: Shopify Payments accounts, Shopify Payments payouts
- Edit Online Store: Checkout page, Online Store pages, Online Store script tags
- Edit other data: Locations, price rules, resource feedbacks
Developer
So What Labs
- Apps in the dataset:
- 1
- Address:
- London, ENG, GB
- Website:
- not stated
- Support email domain:
- sowhatlabs.com
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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LayerFive Audience & Analytics
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 66 words.Show
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
- Unified Insights and Recommenation Engine
Move beyond dashboards with AI-powered insights, recommendations, and growth actions.
AI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth. Integrates with Shopify, GA4, Meta Ads, Google Ads, SEO, Klaviyo, SWL CRM, SWL Pixel and SWL MCP platforms.
Questions and comments
Questions people ask about So What Labs, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 21, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
1 review counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.