Shopify app
NewRWA: True Profit Analytics
Profit tracker and POAS by campaign after COGS and fees
- Rating on Shopify
- 5.0(1)
- Reviews
- 1
- Developer
- Reiwa Dev Ltd.
- Launched
- September 2, 2026
- Pricing
- From $12.49/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.61
category median 4.61
Reviews in the last 180 days
1
from the 1 reviews on the listing page
1 and 2 star share
0%
0 of 1
Starting price
$12.49/month
band: $10 to $29 · 10-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Base | $12.49/month | not offered | 10 days | none stated | True profit & CM dashboards; Product & variant profitability; Ad spend import (CSV); Profit leakage flags & action cards; CSV export (P&L, SKU, waterfall); Shopify Analytics annotations; Email summary reports; Sidekick integration |
| Lift | $17.99/month | not offered | 10 days | none stated | Everything in Base; MCP access (Claude, ChatGPT, Cursor); Query Founder & Ads dashboards from AI; Priority support |
Rating distribution
1 ratings on the listing when last refreshed.
- 5 stars1(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 1 most recent of 1 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 17, 2026Shahriar PremiumBangladesh2 days using the app
"For years we were running Meta ads but had no visibility on the profitability of the campaigns. This app changes this, we're able to get ..."
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Event tracking
- Segmentation
- Lifetime value (LTV)
- Cohort analysis
Marketing and sales
- AI insights
- Marketing attribution
- ROAS
- Profit insights
- UTM tracking
- Pixel tracking
Visuals and reports
- Analytics dashboard
- Custom dashboards
- Multi-store reports
- Custom reports
- Data export
- Historical analysis
- Report scheduling
- Notifications
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: Geolocation, IP address, browser and operating system
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, store analytics
- View customers: Customer data
- View products: Products, collections
- View orders: All order history for the last 60 days
- Edit store analytics: Analytics annotations
Developer
Reiwa Dev Ltd.
- Apps in the dataset:
- 4
- Address:
- Tokyo, JP-13, JP
- Website:
- reiwadev.co.uk
- Support email domain:
- reiwadev.co.uk
- English support:
- yes
- Resources:
- Privacy policy, FAQ
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Microsoft Clarity: AI Insights
4.6(2,392) · listed as similar by Shopify
Parkour: Facebook Pixel & Feed
4.9(195) · listed as similar by Shopify
Triple Whale
4.1(93) · listed as similar by Shopify
ReportGuru
No ratings yet · shares 77% of feature handles
ATB: Attribution Reports
4.8(9) · shares 75% of feature handles
AdWyse: ROAS & Ad Attribution
No ratings yet · shares 75% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 105 words.Show
- True net profit and contribution margin after COGS, fees and ad spend
- POAS by campaign next to spend, using a simple CSV ad spend import
- Founder view with a P&L waterfall and action cards that flag leaks
- Export P&L and SKU level profit as CSV
- Ask Claude, ChatGPT or Cursor about your profit through MCP
See profit after COGS, fees and ad spend by order, product and campaign. 10-day free trial.
Revenue and ROAS do not tell you what you keep. True Profit Analytics shows contribution margin and true net profit after COGS, payment fees, shipping, returns and ad spend.
Set your COGS and costs, import ad spend by CSV, then use the Founder view (P&L waterfall) and the Ads view (POAS and spend by campaign) to see which products and campaigns actually make money. Action cards point out profit leaks, and you can export P&L and SKU level CSVs. Lift adds MCP so AI tools can query your numbers.
Questions and comments
Questions people ask about RWA: True Profit Analytics, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 23, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
1 review counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.