EcomAppReviews

Shopify app

Established

Microsoft Channel

Grow sales with Product Ads on the Microsoft Search Network.

Rating on Shopify
2.9(338)
Reviews
338
Developer
Microsoft
Launched
September 30, 2019
Pricing
Free to install. Additional charges may apply.
Languages
English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Ads

#9 of 92

See the ranked table

Bayesian rating

3.08

category median 4.30

Reviews in the last 180 days

3

from the 3 reviews on the listing page

1 and 2 star share

31%

104 of 338

Starting price

Free plan

band: Free

Pricing plans as listed on Shopify

All charges are billed in USD.

PlanPriceBilled yearlyTrialUsage feeIncluded
FreeFree to installnot offerednoneYou set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.not listed

Rating distribution

338 ratings on the listing at crawl time.

  • 5 stars188(56%)
  • 4 stars35(10%)
  • 3 stars11(3%)
  • 2 stars11(3%)
  • 1 star93(28%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 1 starOct 3, 2026The Nichole CollectionUnited States3 months using the app

    "The worst. I have been trying to connect my store for over a year! Nothing is working. Not worth it. Move on"

    Developer replied. Read on Shopify

  • 1 starJul 6, 2026AIRWINKSCanada12 days using the app

    "I created a Microsoft Ads account after advertising on Google and Meta for more than two years without any major issues. I thought Microsoft Ads ..."

    Developer replied. Read on Shopify

  • 1 starJun 1, 2026AMR Beauty GroupAustralia10 months using the app

    "Terrible experience! I can't decide which one is worse, their platform or their support! We have a 6-figure ad budget, and we wanted to activate ..."

    Developer replied. Read on Shopify

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Targeting

  • Keyword
  • Product category

Campaign management

  • Automated campaigns
  • Bid optimization

Performance analytics

  • Performance tracking
  • Ad spend
  • Click-through rates
  • Conversion tracking
  • Impression counts

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout, Shopify Admin

Data access

As disclosed on the listing. Never scored.

View customer data

Device and activity data

  • Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data

Store owner, blog contributors

  • Store owner: Name, email address, phone number, physical address
  • Blog contributors: Email address, IP address, browser and operating system

View and edit store data

Customers, products, orders, marketing, store analytics, Online Store, Shopify admin

  • View customers: Browsing behavior
  • Edit products: Inventory, product listings, products, collections
  • View orders: Shipping information
  • Edit marketing: Marketing events
  • Edit store analytics: Web pixels
  • Edit Online Store: Online Store pages, Online Store script tags
  • View Shopify admin: Legal policies
  • Edit other data: Locales, Shopify Markets settings, resource feedbacks

Developer

Microsoft

Apps in the dataset:
1
Address:
One Microsoft Way, Redmond, WA, 98052, US
Support email domain:
microsoft.com
English support:
yes
Resources:
Privacy policy

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 93 words.Show
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

338 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.