Shopify app
NewHE: Optimize Audience & Spends
Understand audience and marry them to the catalog
- Rating on Shopify
- No ratings yet
- Reviews
- 0
- Developer
- Helium
- Launched
- December 19, 2025
- Pricing
- From $199/month
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
n/a
category median 4.51
Reviews in the last 180 days
n/a
no dated reviews collected
1 and 2 star share
n/a
no rating distribution
Starting price
$199/month
band: $100 to $299
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Growth | $199/month | not offered | none | none stated | Upto 500k sessions per month; All Features Enabled; Ad Attribution; Custom Audiences; Catalog Curation |
| Growth Plus | $299/month | not offered | none | none stated | Upto 1Million sessions per month; All Features Enabled; Ad Attribution; Custom Audiences; Catalog Curation |
| Scale | $449/month | not offered | none | none stated | Upto 2Million sessions per month; All Features Enabled; Ad Attribution; Custom Audiences; Catalog Curation |
| Enterprise | $899/month | not offered | none | none stated | Upto 5Million sessions per month; All Features Enabled; Ad Attribution; Custom Audiences; Catalog Curation |
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Targeting
- Audience segments
- Lookalike audiences
- Custom audiences
- Demographic
- Device
- Event-based
- Location-based
- Behavior
- Product category
- AI targeting
- Retargeting
Campaign management
- AI optimization
- Social media
Performance analytics
- A/B testing
- Performance tracking
- Ad spend
- Engagement metrics
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- Demographic analysis
- Impression counts
- UTM attribution
- Traffic source
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, discounts, store analytics, Online Store, custom data
- Edit customers: Browsing behavior, customer data, customer tags
- Edit products: Inventory, products, product listings, collections
- View orders: Order fulfillments, all order history for the last 60 days, returns
- Edit discounts: Discount codes and promotions
- Edit store analytics: Reports, web pixels
- Edit Online Store: Online Store pages, Online Store script tags, theme, checkout page
- View custom data: Metaobjects
- View other data: Product tags
Developer
Helium
- Apps in the dataset:
- 5
- Address:
- Janakpuri, DL, IN
- Website:
- www.gethelium.co
- Support email domain:
- gethelium.com
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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3.9(5,767) · listed as similar by Shopify
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TikTok
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 104 words.Show
- Custom Audiences: User can create precise audiences with custom signals on Meta.
- Catalog Curation: Find what's working and run ads on them with custom labels.
- Ad Attribution: User behaviour analysis based weighted attribution engine.
An intelligence layer that tells Meta and Google what to show, what to fund in ads, & who to chase.
Stores run varied traffic and large product sets, but ad tools often act without full shop context
Helium Ad Stack sits on your site, reads every visit and product in real time, and sends cleaner signals back to Meta & Google, so the ads stop chasing low-intent traffic and weak products.
You can build intent-based audiences, focus ads on strong SKUs, and see which touchpoints tend to appear before a sale.
Built for D2C brands fighting rising CAC. Setup does not need code changes.
Questions and comments
Questions people ask about HE: Optimize Audience & Spends, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 21, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
0 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.