Shopify app
EmergingBuilt for ShopifyEssential CRO Split AB Testing
Lift CRO by AB Testing & Split Testing Theme Templates.
- Rating on Shopify
- 5.0(28)
- Reviews
- 28
- Developer
- Essential Apps
- Launched
- June 11, 2025
- Pricing
- Free
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.62
category median 4.37
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 28
Starting price
Free plan
band: Free
Rating distribution
28 ratings on the listing when last refreshed.
- 5 stars28(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 25, 2026Just ProteinSouth Africa3 months using the app
"Love the app! We've been using it for our e-commerce store for a few months now and it's perfect for AB-testing theme changes. We've made ..."
Developer replied. Read on Shopify
5 starsSep 1, 2026Mighty WalletUnited StatesAbout 3 hours using the app
"This is the app that will make your A/B testing so easy you will be busy improving your sites performance in no time! Highly Recommend!"
Developer replied. Read on Shopify
5 starsAug 18, 2026buroticCanada2 days using the app
"A couple of days using the app, and so far, it looks pretty great! We’ve already successfully completed our first A/B test!"
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Activity tracking
- Event tracking
- Page views
- Lifetime value (LTV)
Marketing and sales
- Profit insights
- Purchase tracking
- Funnel analysis
- Abandoned cart
Visuals and reports
- Analytics dashboard
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, store analytics, Online Store
- View customers: Browsing behavior
- View products: Products, collections
- View orders: All order history for the last 60 days
- Edit store analytics: Web pixels
- Edit Online Store: Online Store pages, theme
Developer
Essential Apps
- Apps in the dataset:
- 9
- Address:
- Baltupio g. 45 - 27, Vilnius, 08324, LT
- Website:
- essential-apps.com
- Support email domain:
- essential-apps.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, App Documentation
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Microsoft Clarity: AI Insights
4.6(2,392) · listed as similar by Shopify
Lucky Orange Heatmaps & Replay
4.6(898) · listed as similar by Shopify
Propel Replay, Survey, Heatmap
4.9(713) · listed as similar by Shopify
IntentLift
No ratings yet · shares 69% of feature handles
Dashstack
No ratings yet · shares 64% of feature handles
Signal CRO
No ratings yet · shares 58% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 88 words.Show
- Split test any page template: product pages, collections, homepage, etc
- Optimize Store With Data! Use AB Test Analytics for Conversion Optimization.
- Zero Page Flicker & Speed Reduction: Seamless Theme Test Experience for Shoppers
- CRO Tool: AB Testing & Split Testing for Conversion Rate Optimization
- Theme AB Test Tool: Theme Testing, Template Testing, Landing Page Optimization.
AB Test & Split Test Theme Templates: CRO Tool for Template Testing, Theme Optimization & Page Test.
Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup.
Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler.
Questions and comments
Questions people ask about Essential CRO Split AB Testing, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 20, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
28 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.