Shopify app
EmergingAdWhatCost: Optimize your Ads
Take control of your Facebook (Meta), Instagram and TikTok Ads
- Rating on Shopify
- 5.0(10)
- Reviews
- 10
- Developer
- AppCommerce LLC
- Launched
- September 6, 2021
- Pricing
- Free plan available. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.42
category median 4.18
Reviews in the last 180 days
0
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 10
Starting price
$20/month
band: $10 to $29 · 10-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free Plan | Free | not offered | none | none stated | < 30 Orders / Month; UTM Tracking; Unlimited Attribution Window; Ad Profitability Calculation; FB & IG Ads Integration; TikTok Ads Integration |
| Standard Plan | $20/month | not offered | 10 days | none stated | UTM Tracking; Unlimited Attribution Window; Ad Profitability Calculation; Facebook & Instagram Ads Integration; TikTok Ads Integration |
Rating distribution
10 ratings on the listing at crawl time.
- 5 stars9(90%)
- 4 stars1(10%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsJun 27, 2024DefineCurlsAustralia27 days using the app
"Amazing app highly recommended to all. Give real clarity over all important tracking metrics at the touch of a button."
Developer replied. Read on Shopify
5 starsDec 27, 2023Purr HeavenCanada7 months using the app
"Solid tracking app with great support from the founders, and works at a fraction of the price of similar apps. Bernard and Dirk helped manually ..."
Developer replied. Read on Shopify
5 starsJul 7, 2022NatulimSpain7 days using the app
"I don't know what are you doing if you are running ads and not using this app to measure attribution. Hand down the best app ..."
Developer replied. Read on Shopify
Screenshots
5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: AdWhatCost - Graph Dashboard Screenshot 
2 of 5: AdWhatCost - Facebook Ads Campaign Overview Page Screenshot 
3 of 5: AdWhatCost - TikTok Ads Campaign Overview Page Screenshot 
4 of 5: AdWhatCost - UTM Parameter Set Page Screenshot 
5 of 5: AdWhatCost - Source Overview Page Screenshot
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Cohort analysis
Marketing and sales
- Marketing attribution
- ROAS
- Profit insights
- Purchase tracking
- UTM tracking
Visuals and reports
- Analytics dashboard
- Historical analysis
- Report scheduling
Performance analytics
- Performance tracking
- ROI analysis
- Conversion tracking
- Cost per acquisition
- Dashboards
- UTM attribution
- Traffic source
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Facebook Ads 12 apps
- Instagram Ads
- Meta Ads 8 apps
- TikTok Ads 7 apps
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
AppCommerce LLC
- Apps in the dataset:
- 1
- Address:
- 30 N Gould St, STE R, Sheridan, WY, 82801, US
- Website:
- adwhatcost.com?utm_source=app-store&utm_medium=developer-website&utm_campaign=resources-section
- Support email domain:
- adwhatcost.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Parkour: Facebook Pixel & Feed
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Trackify Facebook Pixel,TikTok
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Meta & Facebook Pixels by Nabu
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Admetrics Data Studio
5.0(15) · shares 48% of feature handles
Aspire
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SegMetrics
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 101 words.Show
- Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
- Track the orders and revenue generated by individual UTM parameter sets
- Find out the profitability of your ads as well as of your store in general
- Gain insights into the purchase behavior of your customer cohorts over time
- Receive a daily email report of your store performance right to your inbox
Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking
AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
10 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.