Shopify app
NewMolecule Marketing Analytics
Single source of truth reporting for all marketing channels
- Rating on Shopify
- 5.0(4)
- Reviews
- 4
- Developer
- Molecule data, UAB
- Launched
- September 25, 2024
- Pricing
- Free plan available. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.56
category median 4.61
Reviews in the last 180 days
0
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 4
Starting price
$99/month
band: $30 to $99 · 14-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Marketing channel attribution dashboard; Real-time media performance snapshot; Unlimited Shopify store Integrations; Unlimited Meta / Google connectors; Unlimited TikTok / Snapchat connectors; Unlimited Users; Dynamic Currency conversion; First, Last, U-Shape + 3 Attribution |
| Starter | $99/month | not offered | 14 days | none stated | Everything from Free plan, plus:; Marketing channel attribution dashboard; Granular Ads ROAS performance report; Unlimited Historical data; Unlimited Revenue Tracking; First, Last, U-Shape + 3 Attribution; Sub-Accounts for Agencies; 1-on-1 Onboarding Call |
| Pro | $189/month | not offered | 14 days | none stated | Everything from Starter plan, plus:; Campaigns / Ad sets / Ads On/Off feature; Change budgets in report feature; Per Country ROAS Performance report |
| Enterprise | $649/month | not offered | none | none stated | Everything from Pro plan, plus:; Lifetime Value Tracking; Cohorts report; Custom Destinations of your choice; Custom Visualisation of your choice; 100+ Source Connectors; Dedicated Slack support |
Rating distribution
4 ratings on the listing when last refreshed.
- 5 stars4(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsNov 27, 2025La LuneHong Kong SAR20 days using the app
"Great app! Molecule Marketing Analyticapp gives us clear insights and helps us understand our performance much better. Easy to use and very reliable."
5 starsNov 7, 2025Filippo Loreti WatchesUnited States1 day using the app
"Molecule Marketing Analytics gives a clear view of all our campaigns in one place. The attribution models make it easy to see what drives sales ..."
5 starsFeb 3, 2025MAY I JEWELLERYAustralia10 days using the app
"Molecule is now our centralized core metrics dashboard. We can now easily track our total marketing performance in one place. We especially enjoy how they ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Real-time tracking
- Activity tracking
- Lifetime value (LTV)
- Cohort analysis
Marketing and sales
- Marketing attribution
- ROAS
- Profit insights
- Purchase tracking
- UTM tracking
Visuals and reports
- Analytics dashboard
- Multi-store reports
- Data export
- Historical analysis
Targeting
- Demographic
- Location-based
- Behavior
Campaign management
- Bid optimization
Performance analytics
- Performance tracking
- Ad spend
- ROI analysis
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- Impression counts
- UTM attribution
- Traffic source
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, discounts, gift cards, marketing, store analytics, Shopify Functions
- View customers: Browsing behavior, customer data
- View products: Inventory, products, collections
- View orders: Assigned fulfillment, draft orders, order fulfillments, merchant managed fulfillment, all order history, returns, shipping information
- View discounts: Discount codes and promotions
- View gift cards: Gift cards
- View marketing: Marketing events
- View store analytics: Analytics, reports
- Edit Shopify Functions: Cart and checkout validations
- View other data: Price rules, locations
Developer
Molecule data, UAB
- Apps in the dataset:
- 1
- Address:
- Zvalgu str. 7, Vilnius, 08337, LT
- Website:
- moleculedata.com
- Support email domain:
- moleculedata.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, demo store
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 69 words.Show
- Centralize vital metrics into one comprehensive and easy-to-read dashboard.
- Connect and manage unlimited Shopify, Meta, Google, and TikTok ad accounts.
- Automatically update financials to your chosen currency for simplified reporting
- Use First Touch, Last Touch, U-Shape, and more for precise sales insights.
- Instantly turn ads on or off directly from your dashboard or change budgets.
Access the marketing performance data dashboard to optimize your Campaigns.
Get true data. For your ads.
Pair your Shopify store with our automated enterprise-level marketing reporting tool to uncover what truly drives your sales. Obtain a single reliable source of attribution with different models to optimize the whole marketing funnel.
No technical changes or large integrations are required. Optimize campaigns from the get-go with just a few onboarding clicks.
Questions and comments
Questions people ask about Molecule Marketing Analytics, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 15, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
4 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.