Shopify app
NewPen & Paper Conversion Tracker
Accurate Privacy-First Server-Side Tracking and Analytics
- Rating on Shopify
- 5.0(1)
- Reviews
- 1
- Developer
- Pen and Paper
- Launched
- July 16, 2025
- Pricing
- Free to install
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.38
category median 4.38
Reviews in the last 180 days
0
from the 1 reviews on the listing page
1 and 2 star share
0%
0 of 1
Starting price
Free plan
band: Free
Pricing plans as listed on Shopify
All charges are billed in USD. See all pricing options
Pricing is set outside Shopify: External charges may be billed by Pen and Paper separately from your Shopify invoice. Learn more Developer pricing page
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free to install | Free | not offered | none | none stated | not listed |
Rating distribution
1 ratings on the listing at crawl time.
- 5 stars1(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 1 most recent of 1 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 15, 2025WhatsTheMoveUnited StatesAbout 2 months using the app
"As a creative entrepreneur juggling music and fashion, I needed something that just worked without eating up my time. Pen and Paper delivered exactly that. ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Targeting
- Audience segments
- Event-based
- Behavior
- Platform
- AI targeting
- Retargeting
Campaign management
- Pixel management
Performance analytics
- Performance tracking
- Ad spend
- Engagement metrics
- ROI analysis
- Conversion tracking
- Cost per acquisition
- Dashboards
- Impression counts
- UTM attribution
Customer behavior
- Real-time tracking
- Activity tracking
- Event tracking
- Page views
- Visitor IP
Marketing and sales
- Marketing attribution
- ROAS
- Purchase tracking
- Funnel analysis
- UTM tracking
- Abandoned cart
- Pixel tracking
Visuals and reports
- Analytics dashboard
- GDPR compliance
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Facebook 168 apps
- Facebook Conversions API
- Klaviyo 363 apps
- Meta 44 apps
Shopify surfaces: Checkout
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, orders, store analytics, Online Store
- View customers: Browsing behavior, customer data
- View orders: Assigned fulfillment, order fulfillments, merchant managed fulfillment, all order history for the last 60 days, third-party fulfillment
- Edit store analytics: Web pixels
- Edit Online Store: Checkout page, Online Store script tags
Developer
Pen and Paper
- Apps in the dataset:
- 1
- Address:
- 2112 South L Davis Avenue, Austin, TX, 78702, US
- Website:
- not stated
- Support email domain:
- penandpaper.ai
- English support:
- yes
- Resources:
- Privacy policy, FAQ
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Parkour: Facebook Pixel & Feed
4.9(195) · listed as similar by Shopify
Trackify Facebook Pixel,TikTok
4.8(395) · listed as similar by Shopify
Nabu: Meta & Facebook Pixels
4.9(121) · listed as similar by Shopify
Elevar Conversion Tracking
4.8(170) · shares 65% of feature handles
Mulwi: Facebook Pixel
No ratings yet · shares 55% of feature handles
Taboola Pixel
3.0(3) · shares 52% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 73 words.Show
- Capture complete visitor journeys despite iOS updates and ad blockers
- Cross-device visitor recognition that connects mobile and desktop journeys
- Improve Meta ad performance with accurate conversion data via Conversions API
- Send more cart abandonment emails through Klaviyo integration
- Privacy-compliant tracking respects GDPR and CCPA consent preferences
Stop losing customers to tracking gaps. Enhance Klaviyo and Meta with complete visitor data capture.
Pen & Paper Conversion Tracker eliminates blind spots caused by iOS updates and browser cookie limitations by capturing complete visitor journeys through reliable server-side tracking that works despite ad blockers and privacy changes. We automatically identify anonymous visitors, stitch together their complete shopping journey across devices, and enrich every event before sending to Klaviyo and Meta Conversions API.
Questions and comments
Questions people ask about Pen & Paper Conversion Tracker, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
1 review counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.