Shopify app
EmergingMagicPass Wholesale
Password-protect individual pages for wholesale or VIP content
- Rating on Shopify
- 2.5(32)
- Reviews
- 32
- Developer
- Impress
- Launched
- March 29, 2018
- Pricing
- From $5/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
3.68
category median 4.37
Reviews in the last 180 days
0
from the 3 reviews on the listing page
1 and 2 star share
50%
16 of 32
Starting price
$5/month
band: Under $10 · 30-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Basic | $5/month | not offered | 30 days | none stated | For stores on Shopify's Basic plan; Protect any page; Apply discount on login; Supports customer tags; Customize login screen |
| Shopify | $19/month | not offered | 30 days | none stated | For stores on the Shopify plan; Protect any page; Apply discount on login; Supports customer tags; Customize login screen |
| Advanced | $49/month | not offered | 30 days | none stated | For stores on Shopify's Advanced plan; Protect any page; Apply discount on login; Supports customer tags; Customize login screen |
| Plus, Enterprise | $99/month | not offered | 30 days | none stated | For stores on the Plus, Enterprise plans; Protect any page; Apply discount on login; Supports customer tags; Customize login screen |
Rating distribution
32 ratings on the listing when last refreshed.
- 5 stars16(50%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars3(9%)
- 1 star13(41%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
1 starApr 16, 2026Rebels of the FutureAustraliaAbout 10 hours using the app
"I installed and it locked my whole website not the page I'd added for wholesale, so I lost a whole days worth of sales and ..."
Developer replied. Read on Shopify
5 starsAug 14, 2025Radical VarianceUnited StatesAlmost 4 years using the app
"This app works REALLY well. Recently our web team inadvertently caused a problem with the app. (The error had nothing to do with the app... ..."
2 starsApr 17, 2024The Queer Trans ProjectUnited States25 days using the app
"This product page states there's a 30-day free trial. I installed the app and it says there's only a 1-day free trial. Very misleading..."
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer login
- Multi-factor auth
- Email verification
- One-time password (OTP)
Account management
- Tagging
- Custom fields
Access control
- Restrict access
- Hide content
- Lock pages
- Password protection
Pricing options
- Discount codes
- Price locking
- Wholesale login
Order management
- Product visibility
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Shopify Admin
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Impress
- Apps in the dataset:
- 3
- Address:
- Oakland, CA, US
- Website:
- impress.store
- Support email domain:
- impress.store
- English support:
- yes
- Resources:
- Privacy policy, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 61 words.Show
- Authenticate users with a password or by Customer tag.
- Protect individual products, pages, collections and articles.
- Apply discount code on login. Great for Patreon, wholesale, members-only perks.
MagicPass lets you add a password to individual pages. Great for members-only content and wholesale.
Trusted by over 1,000 merchants. Add a password to individual pages, collections, or blogs, instead of your entire store. Apply a discount code on login for easy wholesale. Grant access with a simple password, or customer tags. Great for VIP access, private collections and exclusive content.
Questions and comments
Questions people ask about MagicPass Wholesale, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 20, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
32 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.