Shopify app
NewROAS Analytics & Alerts ‑ OTB
Know why revenue drops, always-on analytics across channels
- Rating on Shopify
- 5.0(2)
- Reviews
- 2
- Developer
- Out Of The Blue
- Launched
- September 10, 2024
- Pricing
- Free plan available. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.61
category median 4.61
Reviews in the last 180 days
1
from the 2 reviews on the listing page
1 and 2 star share
0%
0 of 2
Starting price
$199/month
band: $100 to $299 · 30-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Track Shopify + Meta performance; Get simple daily/weekly summaries; Catch big spend shifts instantly; Ask AI for quick answers (1/day); Connect 1 store |
| Starter | $199/month | $1990/year | 30 days | none stated | Connect Google Ads, TikTok, Google Ads; Connect Klaviyo; See which ads are driving ROAS and CTR; Spot underperforming landing pages early; Get alerts before money is wasted; Ask AI for quick summaries (5/day); Up to 2 stores |
| Growth (Popular) | $599/month | $5990/year | 30 days | +$1 for every 5,000 events | Starter +; See where customers drop off in funnel; Find out why conversions rise or fall; Protect tracking with server-side pixel; Error alerts on site, UTM & checkout; GA4 + Edgetag integrations; Ask AI to explain funnel issues (10/day); upto 3 stores |
| Professional | $749/month | $6999/year | none | +$1.5 for every 5,000 events | Everything in Growth, plus; Customer journey: first click to purchse; See high-value bundles, checkout pattern; POS + online sales in one view; Forecast dips with AI anomaly detection; Ask AI for deep RCA (20/day); Up to 5 stores |
Rating distribution
2 ratings on the listing when last refreshed.
- 5 stars2(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 2 most recent of 2 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsAug 19, 2026Whispering HomesIndia5 months using the app
"Title: Powerful CDP for serious D2C brands - strong support through our Magento to Shopify migration. We have been working with OTB team from 2025. ..."
5 starsFeb 28, 2025dunaturaGermanyAbout 6 hours using the app
"Great to always stay informed about issues which naturally arise while maintaining a shop."
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Real-time tracking
- Activity tracking
- Event tracking
- Page views
- Broken links
Marketing and sales
- AI insights
- Checkout analytics
- Funnel analysis
- UTM tracking
Visuals and reports
- Analytics dashboard
- Custom dashboards
- Multi-store reports
- Benchmarking
- Custom reports
- Data export
- Historical analysis
- Forecasting
- Report scheduling
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Attentive 79 apps
- Google Ads 372 apps
- Google Analytics 4 102 apps
- Klaviyo 1144 apps
- Meta Ads 216 apps
- TikTok Ads 117 apps
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, discounts, store credit, marketing, store analytics, Shopify Functions, Online Store
- View customers: Customer data erasure, browsing behavior, merge customers, customer data
- View products: Inventory, products, collections
- View orders: Draft orders, all order history, returns, shipping information
- View discounts: Discount codes and promotions
- View store credit: Store credit accounts
- View marketing: Marketing events
- Edit store analytics: Reports, web pixels
- View Shopify Functions: Cart transforms
- Edit Online Store: Checkout page, Online Store pages, Online Store script tags, theme
- View other data: Cart transforms, locations, price rules
Developer
Out Of The Blue
- Apps in the dataset:
- 3
- Address:
- 400 Concar Dr, San Mateo, CA, 94402, US
- Website:
- not stated
- Support email domain:
- outoftheblue.ai
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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Parkour: Facebook Pixel & Feed
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Triple Whale
4.1(93) · listed as similar by Shopify
AI Insights & ROAS ‑ InsightIQ
5.0(4) · shares 63% of feature handles
ProfitPeak
5.0(7) · shares 61% of feature handles
TheTruPoint: Analytics, AI
5.0(5) · shares 61% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 93 words.Show
- Stop flying blind — one view of ROAS, CVR & revenue across every channel
- Get alerted before a bad day becomes a bad week — with the cause identified
- Daily + weekly summaries highlighting the top 3 things that need your attention.
- Catch drift before it hits your numbers — auto-baselines + forecasting
- Ask questions in plain English and get answers in seconds — no SQL & analyst
Unify your growth stack into always-on analytics with root-cause answers to protect ROAS daily.
Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why.
Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days.
Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next.
Questions and comments
Questions people ask about ROAS Analytics & Alerts ‑ OTB, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 23, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
2 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.