Shopify app
NewMP Tracking: GA4 Analytics
Server-side tracking for Google Analytics 4 with easy setup
- Rating on Shopify
- No ratings yet
- Reviews
- 0
- Developer
- Merchant Playbook
- Launched
- July 30, 2026
- Pricing
- Free
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
n/a
category median 4.53
Reviews in the last 180 days
n/a
no dated reviews collected
1 and 2 star share
n/a
no rating distribution
Starting price
Free plan
band: Free
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Real-time tracking
- Activity tracking
- Event tracking
- Page views
Marketing and sales
- Checkout analytics
- Purchase tracking
- Pixel tracking
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, store analytics, Online Store
- View customers: Browsing behavior
- Edit store analytics: Web pixels
- View Online Store: Theme
Developer
Merchant Playbook
- Apps in the dataset:
- 1
- Address:
- Galaxy 9, Nguyen Khoai St., Ward 1, District 4, Ho Chi Minh, 700000, VN
- Website:
- merchantplaybook.com
- Support email domain:
- merchantplaybook.com
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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4.6(2,392) · listed as similar by Shopify
Parkour: Facebook Pixel & Feed
4.9(195) · listed as similar by Shopify
Triple Whale
4.1(93) · listed as similar by Shopify
Commanders Act
No ratings yet · shares 86% of feature handles
Octo: Product Views Analytics
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KES Track
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 83 words.Show
- Track storefront and checkout events in GA4 with server-side delivery.
- Choose the ecommerce events that matter for your GA4 reports.
- Map product item IDs to match your GA4 and product feed data.
Server-side conversion tracking for Google Analytics 4 (GA4), with a quick and easy setup.
MP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs. This helps merchants keep GA4 data organized and use clearer conversion reports for marketing decisions.
Questions and comments
Questions people ask about MP Tracking: GA4 Analytics, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 20, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
0 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.