EcomAppReviews

Shopify app

Established

Marsello: Loyalty, Email, SMS

Grow your business through customer loyalty.

Rating on Shopify
4.2(162)
Reviews
162
Developer
Marsello
Launched
May 29, 2017
Pricing
From $60/month. Free trial available.
Languages
English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Loyalty and rewards

#3 of 70

See the ranked table

Rank in Email marketing

#10 of 112

See the ranked table

Bayesian rating

4.21

category median 4.32

Reviews in the last 180 days

2

from the 3 reviews on the listing page

1 and 2 star share

12%

20 of 162

Starting price

$60/month

band: $30 to $99 · 14-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

PlanPriceBilled yearlyTrialUsage feeIncluded
Loyalty Launch$60/monthnot offered14 daysFrom $60/month per site connected. Visit our pricing page to view add-ons.Points-based loyalty program; Customer referrals (Basic); Branded customer portal; Apple & Google Wallet; Loyalty automations (Basic); RFM segmentation; Customer feedback surveys; Analytics & reporting
Loyalty Accelerate$120/monthnot offered14 daysFrom $120/month per site connected. Visit our pricing page to view add-ons.Everything in Launch +; VIP tiers; Custom earn options; Advanced reward conditions; Points promotions; Product & collection sync; Loyalty program-enhancing integrations; API access

Rating distribution

162 ratings on the listing at crawl time.

  • 5 stars127(78%)
  • 4 stars9(6%)
  • 3 stars6(4%)
  • 2 stars2(1%)
  • 1 star18(11%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 1 starOct 2, 2026Tonique SkincareUnited StatesAbout 8 years using the app

    "I have been using this app for some years now and this year they increased the price by $200 making it a total of $525 ..."

    Read on Shopify

  • 5 starsJul 6, 2026Guitars on MainUnited StatesAlmost 7 years using the app

    "A very robust loyalty platform that keeps improving and offers excellent customer support."

    Read on Shopify

  • 1 starApr 30, 2025VAPEPUBCanada4 months using the app

    "Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we ..."

    Read on Shopify

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Program types

  • Reward programs
  • Memberships
  • VIP tiers
  • Referrals
  • Digital wallets
  • Custom programs

Rewards you can offer

  • Points
  • Discounts
  • Coupons
  • Gifts
  • Gift cards
  • POS rewards
  • Free shipping
  • Free products
  • Early access
  • Exclusive access
  • Membership perks
  • Events
  • Badges
  • Custom rewards

Campaign types

  • Email campaigns
  • SMS campaigns
  • Newsletters
  • Pop-ups
  • Forms
  • Landing pages
  • Discounts
  • Rewards
  • Promotions
  • Cross-sell emails
  • Cart emails
  • Abandoned cart
  • Welcome emails
  • Win-back emails
  • Product recommendations
  • Drip campaigns
  • Product reviews
  • Custom campaigns

Managing campaigns

  • Editor tool
  • Templates
  • AI generation
  • Translation
  • Custom code
  • Custom fonts
  • Import and export
  • Email domains
  • SMS capture list
  • Triggers and rules
  • Automations
  • Targeting
  • Geolocation
  • Segmentation
  • Tagging
  • Tracking
  • Reporting
  • Insights and tips
  • Analytics

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout, Shopify POS, Shopify Flow

Data access

As disclosed on the listing. Never scored.

Not disclosed on the listing.

Developer

Marsello

Apps in the dataset:
1
Address:
4 Bond Street, Level 4, Wellington, WGN, 6011, NZ
Support email domain:
marsello.com
English support:
yes
Resources:
Privacy policy, FAQ

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 70 words.Show
  • Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
  • Customer Portal: Make it easy for brands to sign up and engage with your program
  • Marketing: Put your loyalty data to work with integrated email and SMS campaigns
  • Reporting: Get real-time data about your loyalty and marketing performance.
  • Works with eCommerce & POS: A consistent loyalty experience across your channels

Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics.

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.

Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

162 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.