Shopify app
LeaderBuilt for ShopifyCWILL Loyalty & Referrals
Loyalty Rewards Program: Loyalty Points, Referrals & VIP Tiers
- Rating on Shopify
- 4.9(803)
- Reviews
- 803
- Developer
- CWILL
- Launched
- October 12, 2021
- Pricing
- Free plan available. Free trial available.
- Languages
- English, German, Spanish, French, Italian, Japanese, Chinese (Traditional), Chinese (Simplified), Portuguese (Brazil), Korean, Czech, Danish, Finnish, Norwegian (Bokmål), Polish, Swedish, Thai, Turkish, Dutch, Portuguese (Portugal)
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.89
category median 4.73
Reviews in the last 180 days
2
from the 3 reviews on the listing page
1 and 2 star share
1%
9 of 803
Starting price
$19/month
band: $10 to $29 · 14-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | 50 monthly orders; Points program; Referrals program; Limited-time offers; TrustWILL Reviews integration; Willdesk integration; Custom CSS; 24/7 support |
| Starter | $19/month | $190/year | 14 days | $19/pm for stores with up to 200 orders/pm, or $29/pm for up to 500 orders/pm. | Pop-up & Emails; Theme & Customize styles; Multi-Languages support; Program activity; Review rewards; Product & Shipping rewards; Judge.me integration; Support Shopify POS |
| Growth | $69/month | $690/year | 14 days | Tiered pricing: 500–3,000 orders/pm, from $69/pm. For more orders & enterprise features, see all pricing options below. | VIP program; Customer account extension; Loyalty page; Points expiration; Rewards expiration; Shopify sync (tags & metafields); Klaviyo/Omnisend integration; Discount offer |
| Plus | $599/month | $5990/year | 14 days | Plus plans start at $599/month. Final pricing varies based on each merchant's requirements and usage. | API access; Checkout extensions; Reward for custom action; Customer success service; Customized Solutions; Custom Data Export; Plus $599/ month or $5,990/year and save |
Rating distribution
803 ratings on the listing when last refreshed.
- 5 stars762(95%)
- 4 stars26(3%)
- 3 stars6(1%)
- 2 stars5(1%)
- 1 star4(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 22, 20267HADA_NZNew Zealand11 months using the app
"Very good"
5 starsJul 28, 2026Maison de MamouliaFrance6 months using the app
"I rarely leave reviews, but Trustwill Loyalty truly deserves one. The platform itself is already one of the most complete loyalty and referral solutions I've ..."
Developer replied. Read on Shopify
5 starsApr 1, 2026UnfazedRomaniaAlmost 3 years using the app
"We've been using TrustWILL Loyalty for more than one year and we never encountered any problems. The support team is always on point and helped ..."
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Program types
- Reward programs
- Memberships
- VIP tiers
- Referrals
- Subscriptions
- Game programs
- Custom programs
Rewards you can offer
- Points
- Discounts
- Coupons
- Gifts
- POS rewards
- Free shipping
- Free products
- Early access
- Exclusive access
- Membership perks
- Events
- Services
- Custom rewards
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Judgeme Product Reviews App
- Klaviyo: Email Marketing & SMS 26 apps
- PageFly 159 apps
- Seal Subscriptions 13 apps
- Trustoo
- Willdesk: Live Chat & Helpdesk
Shopify surfaces: Checkout, Customer accounts, Shopify POS, Shopify Flow, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, discounts, store analytics, Online Store
- Edit customers: Browsing behavior, customer data
- Edit products: Products, collections
- Edit orders: All order history
- Edit discounts: Discount codes and promotions
- Edit store analytics: Web pixels
- Edit Online Store: Online Store pages, Online Store script tags, theme
- View other data: Locales
Developer
CWILL
- Apps in the dataset:
- 3
- Address:
- 201 Commonwealth Ct, Ste 220, Cary, NC, 27511-4471, US
- Support email domain:
- cwill.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
UpPromote Affiliate Marketing
4.9(3,890) · listed as similar by Shopify
Smile: Loyalty Program Rewards
4.9(4,640) · listed as similar by Shopify
Appstle℠ Subscriptions App
5.0(9,056) · listed as similar by Shopify
LoyaltyLion Loyalty Program
4.6(541) · shares 79% of feature handles
Yotpo: Loyalty Rewards Program
4.7(970) · shares 78% of feature handles
Mage: Loyalty Rewards Program
5.0(7) · shares 77% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 91 words.Show
- Easily build loyalty programs with points, referrals & VIP to drive retention
- Run points-based rewards, VIP tiers and limited-time campaigns to boost sales
- Reward both referrer and invitee to drive organic growth and lower CAC
- Deploy emails, popups, review rewards & checkout extensions to lift engagement
- Multi-language translation, POS integration, analytics dashboard & 24/7 support
Attract new customers and boost repeat purchases with points rewards, referrals & VIP tiers
CWILL Loyalty is here to turn first-time shoppers into fans! More than discounts — build a membership experience with points, VIP tiers, and referrals that give customers a reason to return. Engage members at every stage of the lifecycle, from first order to loyal advocate. Boost repeat purchases and increase customer lifetime value. CWILL Loyalty makes it easy to build relationships, improve retention, and grow a brand people come back to — 24/7 support, no coding required.
Questions and comments
Questions people ask about CWILL Loyalty & Referrals, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 23, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
803 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.