Shopify app
NewInnexDATA ‑ GTM for Agencies
Easily integrate your store with GTM for precise tracking
- Rating on Shopify
- 5.0(3)
- Reviews
- 3
- Developer
- Instilla Srl
- Launched
- April 28, 2025
- Pricing
- Free to install
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.55
category median 4.53
Reviews in the last 180 days
0
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 3
Starting price
$100/month
band: $100 to $299
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Starter Data | Free to install | not offered | none | 0,20$ cost per additional order | 80 orders per month; Access to complete datalayers; Checkout management also for non-plus; Onboarding support via chat; Basic GA4 Google Tag Manager Template |
| Pro Metrics | $100/month | not offered | none | 0,15$ cost per additional order | 1000 orders per month; Access to complete datalayers; Checkout management also for non-plus; 1 hour of on-boarding support on demand; Advanced Google Tag Manager Templates |
| Infinite Insights | $300/month | not offered | none | none stated | Unlimited orders per month; Access to complete datalayers; Checkout management also for non-plus; 1 hour of on-boarding support on demand; Advanced Google Tag Manager Templates |
Rating distribution
3 ratings on the listing when last refreshed.
- 5 stars3(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsJul 21, 2025Benedetta BoroliItaly2 months using the app
"Dopo aver riscontrato problemi con altri plugin di monitoraggio, che non riuscivano a tracciare correttamente tutti i dati di Shopify, abbiamo deciso di provare InnexDATA. ..."
5 starsMay 31, 2025utopia-opeUnited StatesAbout 1 hour using the app
"As a performance marketer, I rely on data to optimize campaigns — and bad data costs money. Innex DATA gave us clear visibility into what’s ..."
5 starsMay 30, 2025Abbott's Pro-PowerUnited StatesAbout 8 hours using the app
"We were struggling to properly track our paid campaigns — Facebook Ads, Google Ads, and even GA4 — the attribution was a mess. Innex DATA ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Real-time tracking
- Activity tracking
- Event tracking
- Segmentation
- Page views
- Lifetime value (LTV)
- Cohort analysis
Marketing and sales
- Marketing attribution
- Checkout analytics
- ROAS
- Profit insights
- Purchase tracking
- Funnel analysis
- UTM tracking
- Abandoned cart
- Pixel tracking
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, store analytics, Online Store
- View customers: Browsing behavior
- View products: Products, collections
- View orders: All order history for the last 60 days
- Edit store analytics: Web pixels
- View Online Store: Theme
Developer
Instilla Srl
- Apps in the dataset:
- 1
- Address:
- via Carducci 8, Milano, MI, 20123, IT
- Website:
- not stated
- Support email domain:
- innexdata.io
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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4.6(2,392) · listed as similar by Shopify
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Triple Whale
4.1(93) · listed as similar by Shopify
TrueTracked: Ad Attribution
5.0(15) · shares 74% of feature handles
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 80 words.Show
- Complete eCommerce DataLayer with all standard and custom events tracked
- Client-side and server-side tracking, compatible with any server container
- Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin
- Checkout tracking via custom pixel for non-Plus, native support for Plus
- 5-step guided setup, no theme code editing required
Full DataLayer tracking. 5-step setup, no code required.
InnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code.
Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported. Consent Mode V2 ready, compatible with all major CMPs. Cut client setup time from hours to minutes.
Questions and comments
Questions people ask about InnexDATA ‑ GTM for Agencies, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 20, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
3 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.