EcomAppReviews

Shopify app

Established

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Rating on Shopify
3.7(75)
Reviews
75
Developer
TAGinstall
Launched
November 18, 2020
Pricing
$99/month
Languages
English, French

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Analytics

#9 of 108

See the ranked table

Bayesian rating

3.90

category median 4.18

Reviews in the last 180 days

2

from the 3 reviews on the listing page

1 and 2 star share

11%

8 of 75

Starting price

$99/month

band: $30 to $99

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

PlanPriceBilled yearlyTrialUsage feeIncluded
Starter$99/monthnot offerednonenone statedStandard support; Data Layer; Google Tag Manager; Checkout Extensibility pixels; 50+ marketing tags; Google Consent Mode V2 (GDPR or CCPA); Health checks

Rating distribution

75 ratings on the listing at crawl time.

  • 5 stars67(89%)
  • 4 stars0(0%)
  • 3 stars0(0%)
  • 2 stars1(1%)
  • 1 star7(9%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 1 starSep 4, 2026AKU®ItalyOver 2 years using the app

    "You had clearly stated that the cost was a one-off payment of $350. Now it’s $99 a month!?!?!"

    Read on Shopify

  • 5 starsJun 4, 2026HIFAS DA TERRASpainAbout 1 year using the app

    "The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages. It has one of ..."

    Read on Shopify

  • 1 starApr 30, 2024Andrews JewelersUnited StatesAbout 5 hours using the app

    "App doesn't work. I followed instruction carefully and then tested the website using Google Tag Assistant and the site failed the Google Tag Assistant test. ..."

    Read on Shopify

Screenshots

5 of 11 listing screenshots, composed as review cards. Captions are the developer's own.

  • Easy Tag ‑ GTM & Data Layer Shopify app screenshot: Easy Tag - Connect your Google account
    1 of 5: Easy Tag - Connect your Google account
  • Easy Tag ‑ GTM & Data Layer Shopify app screenshot: Easy Tag - Install Google Tag Manager
    2 of 5: Easy Tag - Install Google Tag Manager
  • Easy Tag ‑ GTM & Data Layer Shopify app screenshot: Easy Tag - Import your tags
    3 of 5: Easy Tag - Import your tags
  • Easy Tag ‑ GTM & Data Layer Shopify app screenshot: Easy Tag - Quick & Easy to install
    4 of 5: Easy Tag - Quick & Easy to install
  • Easy Tag ‑ GTM & Data Layer Shopify app screenshot: Easy Tag - Your tags are deployed
    5 of 5: Easy Tag - Your tags are deployed

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Customer behavior

  • Event tracking

Marketing and sales

  • Marketing attribution
  • Checkout analytics
  • Purchase tracking
  • Funnel analysis
  • Pixel tracking

Visuals and reports

  • GDPR compliance

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout, Shopify Admin

Data access

As disclosed on the listing. Never scored.

Not disclosed on the listing.

Developer

TAGinstall

Apps in the dataset:
1
Address:
Sofia, Sofia, 1000, BG
Support email domain:
taginstall.com
English support:
yes
Resources:
Privacy policy

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 70 words.Show
  • Google Tag Manager installation for Shopify
  • Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
  • Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
  • Checkout Extensibility support

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business.

Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.

Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

75 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.