Shopify app
NewGS Demographics
Get demographic & psychographic data on all your US customers
- Rating on Shopify
- 4.6(2)
- Reviews
- 2
- Developer
- GoodSegments
- Launched
- December 22, 2021
- Pricing
- From $49/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.30
category median 4.30
Reviews in the last 180 days
1
from the 2 reviews on the listing page
1 and 2 star share
50%
1 of 2
Starting price
$49/month
band: $30 to $99 · 7-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| 10K Customers | $49/month | not offered | 7 days | none stated | All Demographic Tags; All Interest / Affinity Tags; Customer Demographic Dashboard; Klaviyo Integration; No contracts or lock in; + more |
| 15K Customers | $74/month | not offered | 7 days | none stated | All Demographic Tags; All Interest / Affinity Tags; Customer Demographic Dashboard; Klaviyo Integration; No contracts or lock in; + more |
| 20K Customers | $99/month | not offered | 7 days | none stated | All Demographic Tags; All Interest / Affinity Tags; Customer Demographic Dashboard; Klaviyo Integration; No contracts or lock in; + more |
| 25K Customers | $124/month | not offered | 7 days | none stated | All Demographic Tags; All Interest / Affinity Tags; Customer Demographic Dashboard; Klaviyo Integration; No contracts or lock in; + more |
Rating distribution
2 ratings on the listing at crawl time.
- 5 stars1(50%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star1(50%)
Latest reviews
The 2 most recent of 2 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsMay 3, 2026Birch Boys, Inc.United States3 months using the app
"I was very curious to see what our 24,000 customers who were analyzed proved to be in terms of gender, ethnicity, and age (mostly age ..."
1 starNov 26, 2024eugenieUnited StatesAbout 17 hours using the app
"Ran customer data through the app and returned completely bogus results. Young wealthy people tagged as 65+ and blue collar, Females tagged as Males. Lots ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Segmentation
Marketing and sales
- AI insights
Visuals and reports
- Analytics dashboard
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
GoodSegments
- Apps in the dataset:
- 1
- Address:
- 41-22 24th Street, 4D, Long Island City, NY, 11101, US
- Website:
- goodsegments.com
- Support email domain:
- goodsegments.com
- English support:
- yes
- Resources:
- Privacy policy, App Documentation
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
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Triple Whale
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 63 words.Show
- We tag your customer profiles with their demographic & psychographic information
- Dozens of demographic tags for age, gender, income, politics, education & more
- Dozens of psychographic tags for interests in fashion, media, hobbies & more
- Unlock demographic targeting in Klaviyo, Shopify Email, Attentive & others
- Demographic analytics platform to understand which offers convert for each group
Get demographic & psychographic data on your US customers. Income, age, education, gender & more.
Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement.
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
2 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.