Shopify app
EstablishedWAX: marketing on WhatsApp
Conversational marketing on Whatsapp, the most read channel
- Rating on Shopify
- 4.8(63)
- Reviews
- 63
- Developer
- Wax IO
- Launched
- July 28, 2023
- Pricing
- $499/month
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.62
category median 4.56
Reviews in the last 180 days
1
from the 3 reviews on the listing page
1 and 2 star share
2%
1 of 63
Starting price
$499/month
band: $300 and up
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Growth | $499/month | not offered | none | WhatsApp fees + WAX markup | Full access to WAX tool; VIP Support; Triggered scenarios with Shopify; Campaign tool; IA Users sentiment analysis; Inbox and advanced dashobarding |
Rating distribution
63 ratings on the listing at crawl time.
- 5 stars62(98%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star1(2%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsJun 9, 2026La Belle BoucleFrance3 months using the app
"Wax a complètement transformé notre relation client chez La Belle Boucle. On l'utilise depuis un moment pour tout ce qui est expérientiel, suivi de colis ..."
1 starMar 28, 2026ROXY NAILS PARISFrance4 months using the app
"Les frais fixes de l’application sont élevés et sont facturés même lorsque le service n’est pas encore utilisé, notamment pendant la phase de configuration du ..."
5 starsFeb 24, 2026AndréBelgium2 months using the app
"Nous utilisons WAX depuis plusieurs mois et c’est un excellent outil pour générer du trafic qualifié. Nous sommes également très bien accompagnés par Oumayma, notre ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Cart recovery
- Personalized campaigns
- Opt-in pop-ups
- Time-limited offers
- Conversion tracking
- Automated workflows
Display options
- Triggers
- Templates
- Multi-language
- A/B testing
- Targeting rules
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, Online Store, other data
- View customers: Customer data
- View products: Products, collections
- Edit orders: Assigned fulfillment, draft orders, order fulfillments, merchant managed fulfillment, all order history for the last 60 days, returns, third-party fulfillment, order edits
- Edit Online Store: Checkout page
- Edit other data: Publications of products on sales channels
Developer
Wax IO
- Apps in the dataset:
- 1
- Address:
- 86 rue Voltaire, Montreuil, 93100, FR
- Website:
- not stated
- Support email domain:
- getwax.io
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Galantis: WhatsApp Marketing
On Shopify, not yet in the dataset · listed as similar by Shopify
Torem
On Shopify, not yet in the dataset · listed as similar by Shopify
StorePush
On Shopify, not yet in the dataset · listed as similar by Shopify
WhatsApp Connect ‑ Nextel
No ratings yet · shares 45% of feature handles
Exit intent Pop ups by StoreYa
4.5(5) · shares 35% of feature handles
Recover Cart
No ratings yet · shares 31% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 80 words.Show
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
WAX is a WhatsApp marketing platform based in France, designed to help Shopify merchants drive sales and retention through conversational marketing. With very high open rates and response rates, WAX turns WhatsApp into a high-performing channel with significant incremental revenue. WAX helps you deploy the perfect use cases for your business: recover abandoned carts, send back-in-stock alerts, re-engage customers with post-purchase flows — all while staying GDPR-compliant.
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
63 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.