Shopify app
EstablishedTolstoy: Shoppable Video & UGC
Import once. Sell with video across your store and Shop...
- Rating on Shopify
- 4.6(283)
- Reviews
- 283
- Developer
- Tolstoy
- Launched
- December 2, 2020
- Pricing
- Free plan available
- Languages
- English, Japanese, Czech, Danish, German, Spanish, Finnish, French, Italian, Norwegian (Bokmål), Dutch, Polish, Portuguese (Brazil), Swedish, Turkish
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.55
category median 4.15
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
4%
12 of 283
Starting price
$12/month
band: $10 to $29
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Build your first shoppable experience; No card required; 30-day trial for eligible accounts; Uncapped on-site views for 30 days; Publish your first widget right away; Full analytics |
| Starter | $12/month | $96/year | none | Extra viewers cost $10 per 1,000. | Everything in Free, plus:; 5,000 viewers per month; 2,000 AI Studio tokens per month; 500 AI Sales Agent tokens per month; Publish shoppable videos to your store; Virtual Try-On and sizing; Your own branding |
| Plus | $44/month | $348/year | none | Extra viewers cost $10 per 1,000. | Everything in Starter, plus:; 20,000 viewers per month; 7,300 AI Studio tokens per month; 2,500 AI Sales Agent tokens per month; AI Widget Builder and Ad Spy; Team collaboration |
| Pro | $195/month | $1548/year | none | Extra viewers cost $7 per 1,000. | Everything in Plus, plus:; 100,000 viewers per month; 32,400 AI Studio tokens per month; 10,000 AI Sales Agent tokens per month; One-time AI Studio token top-ups |
Rating distribution
283 ratings on the listing at crawl time.
- 5 stars263(93%)
- 4 stars5(2%)
- 3 stars3(1%)
- 2 stars1(0%)
- 1 star11(4%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 24, 2026By Me 2 StyleUnited StatesOver 4 years using the app
"I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI ..."
3 starsSep 15, 2026Moroccanoil ProfessionalsUnited States8 months using the app
"They have really great customer support - special thanks to Mark for solving my issue quickly. I don't love using the app since they became ..."
5 starsSep 15, 2026The official Pure Rican StoreUnited StatesOver 1 year using the app
"Tolstoy has been a great addition to my Shopify store. I’ve been looking for ways to make my website more interactive and give customers a ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Video management
- Shoppable videos
- Live events
- Autoplay
- Add to cart
- Interactive video
- Checkout
- UGC
- Social sharing
- Multi-channel
- Analytics
- Notifications
Customization
- Video editing
- Recording tools
- Video templates
- Video import
- Video background
- Video player
- Custom URL
- Video widget
- Embedded videos
- Pop-ups
- Carousels
- Mobile responsive
Content types
- UGC
- Photos
- Videos
- Reels
- Hashtags
- Reviews
Display options
- Unique visitors
- Product views
- Recent visitors
- Review count
- Sales count
- Recent purchases
- Liked products
- Custom notifications
- Multi-language
- Shoppable feeds
- Custom layouts
- Social links
Analytics
- Engagement tracking
- Conversion tracking
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Meta Ads, Klaviyo
- Shop App, TikTok Shop
- Shoppable videos, AI ads
- TikTok, Instagram Reels
- UGC, Product videos
- Yotpo, Okendo, Loox
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address, phone number, physical address
- Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Customers, products, orders, store analytics, Online Store, custom data, Shopify admin, other data
- Edit customers: Browsing behavior, customer data
- Edit products: Inventory, products, collections
- View orders: All order history for the last 60 days, returns, shipping information
- Edit store analytics: Reports, web pixels
- Edit Online Store: Online Store pages, theme
- View custom data: Metaobjects
- Edit Shopify admin: Files
- Edit other data: Locales, payment terms, publications of products on sales channels, translations
Developer
Tolstoy
- Apps in the dataset:
- 1
- Address:
- Tel Aviv, Tel Aviv, 123456, IL
- Website:
- www.gotolstoy.com
- Support email domain:
- gotolstoy.com
- English support:
- yes
- Resources:
- Privacy policy, App Documentation, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Mintt TikTok Feed
On Shopify, not yet in the dataset · listed as similar by Shopify
Moast Shoppable Video & UGC
On Shopify, not yet in the dataset · listed as similar by Shopify
Reelfy Shoppable Videos & UGC
On Shopify, not yet in the dataset · listed as similar by Shopify
Tellos AI Shoppable Videos UGC
5.0(29) · shares 82% of feature handles
Sauce: Instagram, TikTok & UGC
4.6(347) · shares 81% of feature handles
JOIN: Shoppable Video & UGC
5.0(18) · shares 81% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 80 words.Show
- Import Instagram Reels, TikTok videos, UGC, or upload your own.
- Tag products and publish across your store and Shop App without code.
- Let shoppers explore products and add items to cart from each video.
- Choose video galleries, carousels, stories, feeds, and pop-ups.
- Track views, clicks, add-to-carts, and attributed revenue.
Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from.
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
283 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.