Shopify app
EmergingBuilt for ShopifyUniversal Product Feed
Optimize product data across Facebook, Google & top platforms
- Rating on Shopify
- 5.0(27)
- Reviews
- 27
- Developer
- ADEX360 LTD
- Launched
- January 12, 2021
- Pricing
- Free plan available. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.47
category median 4.31
Reviews in the last 180 days
2
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 27
Starting price
$10/month
band: $10 to $29 · 7-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Max Products: 500; No. of Feeds: 1; Feed sync Every 24 hours |
| Basic | $10/month | not offered | 7 days | none stated | Max Products: 1000; No. of Feeds: 1; Feed sync Every 12 hours |
| Standard | $20/month | not offered | 7 days | none stated | Max Products: 2000; No. of Feeds: 5; Feed sync Every 6 hours |
| Business | $30/month | not offered | 7 days | none stated | Max Products: 5000; No. of Feeds: Unlimited; Feed sync Every 2 hours |
Rating distribution
27 ratings on the listing at crawl time.
- 5 stars26(96%)
- 4 stars1(4%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsMay 21, 2026SwinkleNetherlands6 days using the app
"We’ve been using this Facebook Feed app for a while now and it has worked very well for our Shopify store. The app makes it ..."
5 starsMay 15, 2026KitchenMonsterNetherlands5 days using the app
"This app has been a great addition to our Shopify store. The setup process was simple and quick, and within a short time we had ..."
5 starsNov 26, 2025Cougar ClothingPakistanAbout 1 year using the app
"Excellent solution for generating custom feeds on Meta. It helped increase our store’s reach and product exposure. Strongly recommend!"
Screenshots
5 of 6 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Universal Product Feed 
2 of 5: Google Shopping 
3 of 5: Featured Product Settings 
4 of 5: Google Shopping Settings 
5 of 5: Custom Options Selection
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Feed customization
- Attribute filtering
- Attribute mapping
- Custom labels
- Custom rules
- Local inventory
- Localized feeds
- Multi-currency
- Variant sync
- Collection targeting
Feed management
- Product sync
- Real-time updates
- Target-specific feeds
- Feed optimization
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, store analytics, Online Store
- View customers: Browsing behavior
- View products: Inventory, products, collections
- Edit store analytics: Web pixels
- Edit Online Store: Theme, Online Store page content on a path controlled by the app
Developer
ADEX360 LTD
- Apps in the dataset:
- 1
- Address:
- 41 Bretts Mead, Lutton, England, LU15NQ, Luton, ENG, LU1 5NQ, GB
- Support email domain:
- universal-apps.com
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Simprosys Google Shopping Feed
On Shopify, not yet in the dataset · listed as similar by Shopify
Omega Facebook Pixel, Meta Ads
On Shopify, not yet in the dataset · listed as similar by Shopify
Multifeed Google Shopping Feed
On Shopify, not yet in the dataset · listed as similar by Shopify
Optim Feed ‑ Product Feeds
5.0(10) · shares 65% of feature handles
Exporto ‑ Products data export
5.0(5) · shares 57% of feature handles
Flexify: Facebook Product Feed
4.4(154) · shares 55% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 75 words.Show
- Create hosted XML feeds for Meta, Google, TikTok, and Snapchat
- Connect Meta to create and sync product catalogs
- Track storefront events with Meta Pixel and Conversions API
- Include in-stock, selected, or excluded collections in feeds
- Customize variants, prices, images, labels, GTINs, and Google attributes
Create feeds for Meta, Google, TikTok, and Snapchat. Sync catalogs and track pixel events.
Universal Product Feed helps merchants create hosted XML product feeds for Meta, Google, TikTok, and Snapchat. Choose all products, in-stock products, or selected collections, then customize variants, prices, images, GTINs, labels, and Google attributes. Connect Meta to create catalogs, sync product sets from collections, and use Meta Pixel with optional Conversions API event forwarding. Sync frequency depends on the selected plan.
Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
27 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.