Judge.me Product Reviews App vs Loox: reviews, pricing and the trade-offs between them

If you are weighing the judge.me product reviews app vs Loox, you are probably a merchant who already knows you want photo and video reviews, star ratings on collection pages and review requests that run without manual work. Both apps do that, both have a free plan, and both carry a Built for Shopify badge. The decision comes down to price steps, how each handles AI features and where each one puts its strengths.

On the ranked table on this page, Judge.me Product Reviews App shows 5.0 from 48,749 ratings and a paid plan starting at $15/month. Loox shows 4.9 from 9,904 ratings and a paid plan starting at $49.99/month. Those two numbers frame most of what follows: a large gap in review volume and a large gap in the first paid price.

This comparison covers ratings, recent review themes, pricing, features, integrations and the trade-offs, then points to the other apps on the ranked table. It does not pick a winner. Which one fits depends on your catalog, your traffic and how much of the paid feature set you will use.

Judge.me Product Reviews App and Loox at a glance

Judge.me Product Reviews App is built by Judge.me and listed as "Collect unlimited product reviews, star ratings, testimonials". It shows 5.0 from 48,749 ratings, with 48,749 reviews counted and 3 reviews in the last 180 days. The paid plan starts at $15/month with a 15-day trial, and a free plan exists. It is Built for Shopify, launched in 2015, sits in the Leader tier and is ranked #1 of 472 in Product reviews. It is also ranked #2 of 1,171 in SEO.

Loox is built by Loox and listed as "Convert more with visual product reviews, superpowered by AI". It shows 4.9 from 9,904 ratings, with 9,904 reviews counted and 3 reviews in the last 180 days. The paid plan starts at $49.99/month with a 14-day trial, and a free plan exists. It is Built for Shopify, launched in 2015, sits in the Leader tier and is ranked #3 of 472 in Product reviews. It is also ranked #2 of 366 in Social proof.

The two category ranks hint at where each leans. Judge.me Product Reviews App is also placed high in SEO, and Loox is placed high in social proof. That matches how each listing describes itself.

Ratings and what recent reviews say

Both ratings are high. Judge.me Product Reviews App shows 5.0 and Loox shows 4.9, so the headline gap is small. The count gap is much larger: 48,749 reviews against 9,904.

The low-star share differs slightly. On Judge.me Product Reviews App, 5 stars account for 47,674 reviews (98%), 4 stars for 810 (2%), 3 stars for 74, 2 stars for 36 and 1 star for 155. The 1 and 2 star share is 0%, or 191 of 48,749. On Loox, 5 stars account for 9,330 reviews (94%), 4 stars for 339 (3%), 3 stars for 42, 2 stars for 28 and 1 star for 165. The 1 and 2 star share is 2%, or 193 of 9,904.

The absolute number of 1 and 2 star reviews is almost identical, 191 and 193. The difference in share comes from the much larger base behind Judge.me Product Reviews App. Read that as a smaller proportion of unhappy reviewers on one listing, not as a different number of them.

Recent activity is the same on both: 3 reviews in the last 180 days each. That is a thin window, so the recent excerpts say little about the long-run average. Treat them as a sample of themes, not a verdict.

Themes in recent Judge.me Product Reviews App reviews

The recent excerpts lean on support. One reviewer describes a support agent fixing a video review that had landed on the wrong product. Another mentions switching from a more expensive tool and being happy with ease of use and price. A third praises fast, professional support and value, while flagging one drawback with the app. Support responsiveness and price come up more than any specific feature.

Themes in recent Loox reviews

The recent excerpts are more mixed. One reviewer complains about billing, saying plan names and policies changed without notice and that they were overcharged. Another likes how quickly reviews are posted but thinks the email request rate to customers is a bit high. A third finds the basic version easy to use and easy for transferring existing reviews. Ease of setup and migration are positives, while billing clarity and request frequency are the concerns.

One negative billing review is a single data point. It is still worth checking your plan terms and invoices closely before committing, whichever app you choose.

Pricing compared

Judge.me Product Reviews App lists two plans. Forever Free costs nothing and includes unlimited product and store reviews, unlimited visual reviews (photos and videos), the review widget and star rating badge, carousels (video, cards, testimonials), Google reviews sync and rich snippets, and trust badges and medals. Awesome costs $15/month with a 15-day trial and adds AI (replies, summary, translations), 130+ integrations including Klaviyo and Gorgias, 16 widgets (snippets, Q&A, reviews page), advanced collection such as auto-reminders, coupons and referrals, and Google Shopping.

Loox lists three plans. Beginner is free and includes review request emails and reminders, discounts for photo reviews, 17+ widgets (snippets, carousels and others), Google rich snippets and schema, turning reviews into social posts and stories, and Shop app syndication. Convert costs $49.99/month with a 14-day trial and adds AI Smart Sorting and Review Highlights, AI Summaries and Review Stories, AI Translations and Replies, video reviews, reviews on product bundles, and referrals both post-purchase and on-site. Unlimited costs $299.99/month with a 14-day trial and lists unlimited access to all features plus priority support.

The first paid step is $15/month at Judge.me Product Reviews App and $49.99/month at Loox, a difference of $34.99 a month. The trials are close: 15 days against 14.

The free plans differ in what they hold back. Judge.me Product Reviews App includes unlimited visual reviews on the free plan. Loox lists video reviews under the paid Convert plan, while its free plan covers discounts for photo reviews. If video is central to your plan, that matters.

What moves a store up a plan is mostly features, not volume. At Judge.me Product Reviews App, you move from Forever Free to Awesome when you want AI replies and summaries, more integrations, Q&A, coupons, referrals or Google Shopping. At Loox, you move to Convert for AI sorting, highlights, summaries, video, bundle reviews and referrals. Unlimited is for stores that want everything unlocked and priority support, at $299.99/month.

Features and integrations

The Shopify feature lists overlap heavily. Both list testimonials, photo and video reviews, star ratings, badges, carousels, media galleries, grid layout, tabs or sidebars, an all reviews page, top reviews, review summaries, product grouping, filtering and rich snippets. Both list email requests, social media UGC, forms, promotions, referrals, import and export, review migration, review syndication, automations and custom requests.

Judge.me Product Reviews App lists several items Loox does not: Q&A, SMS requests, push notifications, surveys and QR codes among collection methods, plus a dedicated SEO tools group (backlinks, meta tags, JSON-LD, metadata optimization) and monitoring tools including reporting, analytics, tracking, testing and A/B testing. Loox does mention QR codes in its developer claims, but Shopify's feature list for it does not include them.

Loox lists items Judge.me Product Reviews App does not: review highlights, review count, custom notifications, multi-language, shoppable feeds, custom layouts and pop-ups. It also lists content types (UGC, photos, videos, reviews) and engagement and conversion tracking under analytics. Its developer claims add Loox Studio for turning reviews into social posts and stories, and syncing to Meta Shops, Google Shopping, TikTok Shop and the Shop app.

On language support, Judge.me Product Reviews App lists 15 languages, including Spanish, French, Italian, Portuguese (Brazil), German, Dutch, Japanese, both Chinese variants, Turkish, Polish, Swedish, Danish and Romanian. Loox lists English only for the app itself, although it offers AI translations of reviews on its Convert plan. For a store selling across Markets in several languages, that difference deserves a closer look.

Named integrations differ. Judge.me Product Reviews App lists AfterShip Order Tracking, Gorgias, Klaviyo, LoyaltyLion, PageFly and PushOwl. Loox lists Google Shopping and SEO, Klaviyo, LoyaltyLion, Meta Shops for Facebook and Instagram, and Omnisend. Klaviyo and LoyaltyLion appear on both. Shopify surfaces named by both are Checkout, Customer accounts, Shopify Flow and Shopify Admin, and Loox also names the Shop app.

Trade-offs: where each one costs you

• Entry price: Loox's first paid plan is $49.99/month against $15/month for Judge.me Product Reviews App. If you need paid features, that gap is $34.99 a month before any upgrade.
• Top plan: Loox's Unlimited plan is $299.99/month. Judge.me Product Reviews App lists no plan above $15/month, so a heavy-use store does not face a similar step up.
• Video on the free tier: Judge.me Product Reviews App includes unlimited visual reviews on Forever Free. Loox places video reviews on the $49.99/month Convert plan.
• Review volume: 48,749 reviews against 9,904 means more evidence behind Judge.me Product Reviews App's 5.0, while Loox's 4.9 rests on a smaller base. The 1 and 2 star share is 0% against 2%.
• Languages: 15 listed languages against English only for Loox's app itself.
• Social content: Loox lists shoppable feeds and Loox Studio for social posts, which Judge.me Product Reviews App's Shopify feature list does not.
• Trials: 15 days against 14 days, a one-day difference, so trial length should not drive the decision.
• Billing sentiment: one recent 1 star Loox review raises billing and plan-name changes. It is a single review, but it is a reason to read the plan terms.

Judge.me Product Reviews App fits a store that wants a low entry price, unlimited visual reviews without paying, SEO tooling, Q&A, many integrations and several storefront languages. It suits stores with a large catalog or high order volume that want a predictable monthly cost.

Loox fits a store that treats photo and video reviews as a marketing asset and will use the AI sorting, highlights, review stories, shoppable feeds and social post tools. It suits brands selling on Meta, TikTok Shop and the Shop app that can absorb $49.99/month for the Convert plan.

For a quick test, install either on a development or low-traffic setup and check the widget on your theme, the email timing and how reviews import. Migration is listed as a feature on both, so switching later is possible.

Alternatives on the ranked table

The ranked table for Product reviews covers 472 apps. Besides these two, the top five include:

• Reputon Customer Reviews App: 4.9 from 1,167 ratings, 134 reviews in the last 180 days, starting at $9.99/month with a free plan, no trial stated, Built for Shopify, launched 2018.
• Yotpo: Product Reviews App: 4.8 from 4,634 ratings, 3 reviews in the last 180 days, starting at $15/month with a free plan, no trial stated, not Built for Shopify, launched 2011.
• LAI Product Reviews App: 4.9 from 563 ratings, 109 reviews in the last 180 days, free plan, no trial stated, Built for Shopify, launched 2020.

Reputon and LAI show far more recent review activity than either app compared here, though from smaller totals. Check the ranked table on this page for the current order.

Frequently asked questions

Which has the better rating, Judge.me Product Reviews App or Loox?

The ranked table lists Judge.me Product Reviews App at 5.0 from 48,749 ratings and Loox at 4.9 from 9,904 ratings. The gap is small, and the larger review base behind Judge.me Product Reviews App makes its figure harder to move. Both are Built for Shopify and both are in the Leader tier.

How much does each app cost?

Judge.me Product Reviews App has a Forever Free plan and a paid Awesome plan at $15/month with a 15-day trial. Loox has a free Beginner plan, Convert at $49.99/month and Unlimited at $299.99/month, each paid plan with a 14-day trial. The first paid step is $34.99 a month cheaper at Judge.me Product Reviews App.

Can I collect photo and video reviews on the free plan?

Judge.me Product Reviews App lists unlimited visual reviews, photos and videos, on Forever Free. Loox lists discounts for photo reviews on its free Beginner plan and video reviews on the paid Convert plan. Check the current listing before you rely on either.

Which is better for SEO?

Both list Google rich snippets. Judge.me Product Reviews App also lists a wider SEO group, including meta tags, JSON-LD, backlinks and metadata optimization, and is ranked #2 of 1,171 in the SEO category. Loox lists rich snippets and schema, and Google Shopping and SEO as an integration.

Can I switch from one to the other?

Both list review migration and import and export among their features. Judge.me Product Reviews App's developer text names importing from Loox, among other platforms, and Loox's developer text mentions easy migration from other apps. Test an import with a subset of products first.

Do either of them work with Klaviyo and Shopify Flow?

Both name Klaviyo among their integrations, and both name Shopify Flow among the Shopify surfaces they work with. Judge.me Product Reviews App also names Gorgias, AfterShip and PushOwl, while Loox names Omnisend and Meta Shops. Choose based on the tools already in your stack.