Shopify app
NewOptimizely Data Platform
Power your marketing and experimentation with customer data
- Rating on Shopify
- No ratings yet
- Reviews
- 0
- Developer
- Optimizely
- Launched
- June 23, 2023
- Pricing
- Free to install. Additional charges may apply.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
n/a
category median 4.23
Reviews in the last 180 days
n/a
no dated reviews collected
1 and 2 star share
n/a
no rating distribution
Starting price
Free plan
band: Free
Pricing plans as listed on Shopify
All charges are billed in USD. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free to install | not offered | none | Requires a subscription to the Optimizely Data Platform | not listed |
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Real-time tracking
- Activity tracking
- Segmentation
- Page views
- Lifetime value (LTV)
Marketing and sales
- Marketing attribution
- Funnel analysis
- Abandoned cart
Visuals and reports
- Analytics dashboard
- Custom reports
- Data export
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Facebook Ads 12 apps
- Google Ads 28 apps
- Mailchimp 45 apps
- Yotpo Ratings and Reviews
- Yotpo Swell
- Zendesk 18 apps
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Optimizely
- Apps in the dataset:
- 1
- Address:
- 205 Portland Street, Boston, MA, 02114, US
- Website:
- not stated
- Support email domain:
- optimizely.com
- English support:
- yes
- Resources:
- Privacy policy
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
MoEngage
On Shopify, not yet in the dataset · listed as similar by Shopify
Netcore Customer Engagement
On Shopify, not yet in the dataset · listed as similar by Shopify
Customer Data Enrichment
On Shopify, not yet in the dataset · listed as similar by Shopify
AD Google Analytics 4
5.0(2) · shares 46% of feature handles
Browsee
5.0(3) · shares 44% of feature handles
OneClick: Google Ads Tracking
2.0(6) · shares 44% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 85 words.Show
- Easily integrate your store with ODP with a few clicks
- Immediately start building powerful customer segments for activation
- Take advantage of auto-generated customer insights and observations data science
Run Optimizely experiments targeting powerful segments built with your live ecommerce data.
With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!
Data as of Oct 15, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
0 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.