EcomAppReviews

Shopify app

Established

Yoast SEO ‑ Store optimization

Optimize your store for search engines and AI-powered results!

Rating on Shopify
4.3(177)
Reviews
177
Developer
Yoast
Launched
September 27, 2021
Pricing
From $19/month. Free trial available.
Languages
English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in SEO

#30 of 188

See the ranked table

Rank in Site optimization - Other

#11 of 57

See the ranked table

Bayesian rating

4.27

category median 4.31

Reviews in the last 180 days

3

from the 3 reviews on the listing page

1 and 2 star share

14%

25 of 177

Starting price

$19/month

band: $10 to $29 · 14-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

PlanPriceBilled yearlyTrialUsage feeIncluded
Yoast SEO Premium$19/month$190/year14 daysnone statedSEO Analysis; Readability Analysis; Automatically added structured data; Technical SEO improvements; Bulk Editor import/export; 24/7 dedicated support
Yoast SEO AI+$45/month$450/year14 daysnone statedSEO & readability analysis; Scalable technical SEO for products; Structured data for search & AI; AI Visibility Index & sentiment analysis; AI competitor benchmarking; Citation & source tracking; Incl. all Yoast SEO Premium features

Rating distribution

177 ratings on the listing at crawl time.

  • 5 stars140(79%)
  • 4 stars7(4%)
  • 3 stars5(3%)
  • 2 stars2(1%)
  • 1 star23(13%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 1 starAug 31, 2026LOADEDSHOP.netSwedenOver 1 year using the app

    "Unfortunately, our experience with Yoast SEO for Shopify has been extremely disappointing, and I would strongly advise other Shopify merchants to be very careful before ..."

    Developer replied. Read on Shopify

  • 1 starAug 22, 2026German JerkyGermany9 months using the app

    "The app itself is fine. However, a bug in their latest version completely wiped our theme settings, which broke our site. This resulted in a ..."

    Developer replied. Read on Shopify

  • 1 starAug 22, 2026Dutch JerkyNetherlandsAbout 1 month using the app

    "The app itself is fine. However, a bug in their latest version completely wiped our theme settings, which broke our site. This resulted in a ..."

    Read on Shopify

Screenshots

5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.

  • Yoast SEO ‑ Store optimization Shopify app screenshot: Image showcasing the Social Media Appearance tool
    1 of 5: Image showcasing the Social Media Appearance tool
  • Yoast SEO ‑ Store optimization Shopify app screenshot: Image showcasing the Structured Data functionality
    2 of 5: Image showcasing the Structured Data functionality
  • Yoast SEO ‑ Store optimization Shopify app screenshot: Generate SEO Optimized titles and descriptions
    3 of 5: Generate SEO Optimized titles and descriptions
  • Yoast SEO ‑ Store optimization Shopify app screenshot: Image showcasing the Readability Analysis
    4 of 5: Image showcasing the Readability Analysis
  • Yoast SEO ‑ Store optimization Shopify app screenshot: Image showcasing the Bulk Editor tool
    5 of 5: Image showcasing the Bulk Editor tool

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

SEO tools

  • Meta tags
  • JSON-LD
  • Schemas
  • Bulk editing
  • AI generation
  • Content optimization
  • Metadata optimization

Monitoring performance

  • SEO score
  • Reporting
  • Insights and tips
  • Content analysis

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Shopify Admin

Data access

As disclosed on the listing. Never scored.

Not disclosed on the listing.

Developer

Yoast

Apps in the dataset:
1
Address:
Don Emanuelstraat 3, Wijchen, 6602GX, NL
Support email domain:
yoast.com
English support:
yes
Resources:
Privacy policy, FAQ, Tutorial, App Documentation, changelog

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 91 words.Show
  • Structured data output for your products, meaning more attractive SERP listings
  • AI powered suggestions to optimize your meta descriptions and titles for SEO
  • Technical SEO and llms.txt generation all taken care of, no coding required
  • Overview page showing you where you need to tweak products for most impact

We guide you through SEO best practice so your products get found by search engines and AI.

SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available.

Yoast SEO takes the guesswork out of being discovered online, guiding you through best practice. As search engines and AI systems evolve, we adapt this guidance so your products stay easy to find and understand. Get AI-powered title and meta description suggestions in the product editor. Includes AI visibility analysis for your brand (AI+).

Questions and comments

Questions people ask about Yoast SEO ‑ Store optimization, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.

Ask a question or share what worked for your store

Read by a person before it appears. One link at most, no HTML.

Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

177 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.