Shopify app
EstablishedVariant Image Wizard + Swatch
Customize color swatches and add multiple variant images
- Rating on Shopify
- 4.7(223)
- Reviews
- 223
- Developer
- ProductWiz Inc.
- Launched
- May 8, 2020
- Pricing
- Free plan available. Free trial available.
- Languages
- English, German, French, Spanish, Portuguese (Portugal), Portuguese (Brazil), Japanese, Chinese (Simplified), Chinese (Traditional), Italian, Korean
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.65
category median 4.41
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
2%
5 of 223
Starting price
$4.99/month
band: Under $10 · 14-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free Plan | Free | not offered | none | none stated | Product options; Variant images (up to 5 products); Product image gallery; Only Shopify free themes |
| Starter Plan | $4.99/month | not offered | 14 days | none stated | Everything from the FREE PLAN; Variant images (unlimited products); Only Shopify free themes |
| Pro Plan | $7.99/month | not offered | 14 days | none stated | Everything from the STARTER PLAN; Variant images bulk edit; Group Products As Swatches; Videos & models; All themes |
Rating distribution
223 ratings on the listing at crawl time.
- 5 stars213(96%)
- 4 stars1(0%)
- 3 stars4(2%)
- 2 stars1(0%)
- 1 star4(2%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsAug 7, 2026DABSTORYPolandOver 3 years using the app
"Great app and excellent support. The app works reliably and offers the settings needed to present product media properly. Support was very responsive, helpful, and ..."
5 starsJul 1, 2026SNAP-LOC CARGO CONTROLUnited States6 days using the app
"The Variant Wizard + Swatch App works great. Solved an issue for us. We appreciate you guys."
5 starsJun 7, 2026SON27Estonia13 days using the app
"Great, easy to use, does it job, and the support is quick and responsive"
Screenshots
5 of 6 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Before & After 
2 of 5: Advanced Swatch Configurator 
3 of 5: Add Multiple Images Per Variant 
4 of 5: Link Variant Image to Swatch 
5 of 5: Save Time With Bulk Edit
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customization
- Swatches
- Dropdowns
- Radio buttons
- Variants display
- Image zoom
- Mobile responsive
Pricing
- Variant upcharges
Inventory
- Hide out-of-stock
Gallery types
- Carousel
- Lightbox
- Grid
- Slider
- Video
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- GO Product Page Gallery + Zoom
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
ProductWiz Inc.
- Apps in the dataset:
- 1
- Address:
- 258-4936 YONGE ST, NORTH YORK, ON, M2N6S3, CA
- Website:
- productwiz.io
- Support email domain:
- productwiz.io
- English support:
- yes
- Resources:
- Privacy policy, FAQ, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Rubik Variant Images & Swatch
5.0(492) · listed as similar by Shopify
SA Variant Image Automator
4.9(776) · listed as similar by Shopify
gg Variant Image, Color Swatch
On Shopify, not yet in the dataset · listed as similar by Shopify
GO Product Page Gallery + Zoom
5.0(53) · shares 54% of feature handles
H‑Lab: AI Variant Grouper
No ratings yet · shares 43% of feature handles
N Color Swatches Variant Image
4.4(143) · shares 33% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 88 words.Show
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
- Compatible with videos, 3D models, and supports a wide variety of themes
Increase conversion by showcasing professional color swatches and multiple images per variant
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant. This declutters your product pages and minimizes returns by ensuring that your customers buy the correct product variant.
Questions and comments
Questions people ask about Variant Image Wizard + Swatch, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
223 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.