Shopify app
EstablishedB4B ‑ Variable Products
Show variants on collection pages as separate products
- Rating on Shopify
- 4.9(53)
- Reviews
- 53
- Developer
- Zubr
- Launched
- November 18, 2019
- Pricing
- From $9/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.73
category median 4.55
Reviews in the last 180 days
0
from the 3 reviews on the listing page
1 and 2 star share
2%
1 of 53
Starting price
$9/month
band: Under $10 · 30-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Standard | $9/month | $90/year | 30 days | none stated | Variants on collections; Displaying variants by options; Custom title for variants; Add variant to cart; Hide unavailable variants; Email support |
| Advanced | $19/month | $190/year | 30 days | none stated | Filter variants using conditions logic; Mix variants; + All from the Standard Plan |
Rating distribution
53 ratings on the listing when last refreshed.
- 5 stars50(94%)
- 4 stars1(2%)
- 3 stars1(2%)
- 2 stars0(0%)
- 1 star1(2%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsAug 28, 2025GO RIGO GO!ColombiaAlmost 2 years using the app
"excelente soporte, tuve necesidades muy puntuales he hicieron desarrollos para poderlas suplir como lo fueron 1. tener separador de puntos en el precio y 2. ..."
Developer replied. Read on Shopify
5 starsAug 28, 2025ProstoPrelestUkraine1 day using the app
"UPd: Michael fixed bug with app enabling and it started to work fine. Need to mention excellent filtering options App looks great, but i even ..."
Developer replied. Read on Shopify
5 starsSep 5, 2024ZOO-designDenmark6 months using the app
"Not only the app works as it should and does what it's supposed to do perfectly, but their customer support is top notch. I had ..."
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customization
- Conditional logic
- Variants display
Pricing
- Conditional pricing
Inventory
- Hide out-of-stock
- In-stock display
Sorting actions
- Custom rules
- Drag and drop
- Hide products
- Filtering
Collection management
- Variants
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Shopify Admin
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Zubr
- Apps in the dataset:
- 1
- Address:
- 30 I, იოსებ გრიშაშვილის ქუჩა, თბილისი, Tbilisi, 0162, GE
- Support email domain:
- gmail.com
- English support:
- yes
- Resources:
- Privacy policy, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Stamp Show Variants Collection
5.0(185) · listed as similar by Shopify
Show variants ‑ Variantify
5.0(62) · listed as similar by Shopify
EX Show Variants on Collection
4.7(204) · listed as similar by Shopify
Varco: Variants on Collections
No ratings yet · shares 53% of feature handles
Sortify ‑ Collection Sort
2.0(1) · shares 35% of feature handles
Bulk Variant Order by Vector
5.0(2) · shares 31% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 91 words.Show
- Show variants on collection pages by Color, or any other options
- Split variants and change the displayed product image according to collection
- Manage & display variants on collection pages in bulk or using condition logic
- Name variants in catalog using the combination of different product fields
- Change the order of variations, and mix product variants amongst other products
Do not create tons of products! Just split up products and show variants on collection pages
Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way. The app can make your catalog visually bigger without copying products.
Questions and comments
Questions people ask about B4B ‑ Variable Products, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 21, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
53 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.