Shopify app
EmergingUpstack Data ‑ Tracking Pixel
Improved Facebook CAPI and increased remarketing audiences
- Rating on Shopify
- 4.6(36)
- Reviews
- 36
- Developer
- Upstack Data
- Launched
- January 10, 2023
- Pricing
- From $99/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.52
category median 4.40
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
3%
1 of 36
Starting price
$99/month
band: $30 to $99 · 21-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Attribution | $99/month | $996/year | 21 days | $0.10 per extra order over 1,000 | Reporting-only: attribution, performance; Marketing performance dashboards; Multi-touch attribution; P&L and contribution margin reporting; Unlimited lookback; Channel attribution reporting; Unlimited custom dashboards |
| Signal | $149/month | $1488/year | 21 days | $0.10 per extra order over 1,000 | Server-side tracking and Conversions API; Identity resolution against a national d; Click ID and cookie restoration; Custom conversions and signal engineerin; Bot, fraud and referrer filtering; Delivery to every supported ad, email an; Event logs and delivery monitoring |
| Attribution + Sign | $199/month | $1992/year | 21 days | $0.10 per extra order over 1,000 | Everything in Attribution and Signal |
Rating distribution
36 ratings on the listing when last refreshed.
- 5 stars35(97%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star1(3%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 5, 2026Lahloya MaternityUnited StatesOver 1 year using the app
"Have been using Upstack for over a year and a half now. Great support directly from the founder and the solution runs well no issues"
5 starsSep 30, 2026Saint and SofiaUnited KingdomAbout 2 years using the app
"Simply the best pixel management, data attribution and tracking solution available on Shopify. Been working with Upstack for 3 years now and never a problem. ..."
5 starsSep 13, 2026The Wellness CompanyUnited StatesAbout 1 year using the app
"We tried every attribution software out there. Upstack is the only one that can seamlessly tie email, social, and search attribution signals together. For health ..."
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customer behavior
- Real-time tracking
- Activity tracking
- Event tracking
Marketing and sales
- Marketing attribution
- ROAS
- Profit insights
- Purchase tracking
- UTM tracking
- Abandoned cart
- Pixel tracking
Visuals and reports
- Analytics dashboard
- Custom dashboards
- Custom reports
- Historical analysis
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Upstack Data
- Apps in the dataset:
- 1
- Address:
- Lighthouse Point, FL, US
- Website:
- www.upstackdata.com
- Support email domain:
- upstackdata.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, App Documentation
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
TiXel: Meta Pixel TikTok Pixel
4.8(102) · listed as similar by Shopify
WeltPixel Conversion Tracking
5.0(13) · listed as similar by Shopify
Clustie: AI Audiences for Meta
4.9(29) · listed as similar by Shopify
WeProfit ‑ Ad Tracking
No ratings yet · shares 79% of feature handles
Conversios: Server‑Side (sGTM)
2.8(4) · shares 74% of feature handles
ProfitPixel: Ads Pixel
No ratings yet · shares 72% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 82 words.Show
- Server side tracking for Facebook Pixel, CAPI, Google Ads, Tiktok, and ad pixels
- Customer identity network matches your website traffic to valid consumer profile
- Send more cart abandonment emails through Klaviyo integration.
- Custom events, Bot filtering, Conversion API, Claude CLI and MCP and more
- One-click integration with Shopify and Facebook in minutes
Server-Side Tracking and Consumer Identity Network for Facebook CAPI pixel and Google Ad pixel.
Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently.
Questions and comments
Questions people ask about Upstack Data ‑ Tracking Pixel, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 23, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
36 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.