Shopify app
EmergingBuilt for ShopifySmart Breadcrumbs ‑ SEO & Nav
Automate or customize breadcrumbs - better SEO & navigation.
- Rating on Shopify
- 5.0(7)
- Reviews
- 7
- Developer
- HELUNA
- Launched
- January 4, 2026
- Pricing
- Free plan available. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.42
category median 4.60
Reviews in the last 180 days
2
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 7
Starting price
$5/month
band: Under $10 · 7-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Lifetime free; Automatic Breadcrumbs; No-code theme block setup; Built-in SEO schema markup; Auto path creator; Flexible styling options; Up to 5 custom product breadcrumb paths; Mobile-friendly by default |
| Pro | $5/month | $50/year | 7 days | none stated | Everything in Free; Custom breadcrumb paths; Visual menu tree builder; Bulk operations & auto-assignment; Background processing for large catalogs; Advanced theme block + Schema.org SEO; Smart rules for dynamic breadcrumbs; Priority support (1 business day) |
| Advanced | $10/month | $100/year | 7 days | none stated | Everything in Pro plan; Market specific breadcrumb paths; Default path fallback; Multi-market catalogs; Custom setup on request; Bulk edit for market specific paths |
Rating distribution
7 ratings on the listing at crawl time.
- 5 stars7(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 6, 2026Lorenzo CarryItaly1 day using the app
"This app has been really helpful for managing breadcrumbs across my store. The automatic setup makes it easy to create breadcrumb paths, while the custom ..."
5 starsJul 23, 2026Chokers.co.uk Gothic JewelleryUnited Kingdom28 days using the app
"Really great app, honestly the best breadcrumb solution I have found. It is truly fully customisable and very fast to set up. I've tested maybe ..."
5 starsFeb 22, 2026Greenwich Social ClubUnited KingdomAbout 12 hours using the app
"Great app, set up very quickly, seamless integration and easy to figure out. Support was quick and friendly and helped me make a change to ..."
Developer replied. Read on Shopify
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Browsing
- Breadcrumbs
Customization
- Color and font
- Custom icons
- Multi-language
- Mobile responsive
- SEO
SEO tools
- Breadcrumbs
- Sitemaps
- Page indexing
- JSON-LD
- Schemas
- Local SEO
Monitoring performance
- SEO score
- Audits
- Analytics
- Link analysis
- Testing
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Shopify Admin
Data access
As disclosed on the listing. Never scored.
View staff and contributor data
Store owner, blog contributors
- Store owner: Name, email address, phone number, physical address
- Blog contributors: Email address, IP address, browser and operating system
View and edit store data
Products, Online Store
- Edit products: Products, collections
- Edit Online Store: Online Store pages, theme
- View other data: Shopify Markets settings, Online Store navigation
Developer
HELUNA
- Apps in the dataset:
- 1
- Address:
- Copenhagen, DK
- Website:
- heluna.xyz
- Support email domain:
- heluna.xyz
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Breadcrumbs & Categories
On Shopify, not yet in the dataset · listed as similar by Shopify
Breadcrumbs Uncomplicated
4.8(35) · listed as similar by Shopify
Schema & Breadcrumbs by Bogdan
On Shopify, not yet in the dataset · listed as similar by Shopify
Schema Plus ‑ AI & SEO JSON‑LD
5.0(592) · shares 35% of feature handles
Corpowid ‑ 360° accessibility
No ratings yet · shares 32% of feature handles
Breadcrumbs Galore
1.3(3) · shares 30% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 78 words.Show
- Automatic and custom breadcrumbs for products, collections, pages, and blogs
- Create breadcrumb paths from menus and bulk edit assignments in seconds
- Shopify metafield storage keeps breadcrumb paths safe across theme updates
- Built-in Schema.org JSON-LD breadcrumbs to boost SEO and rich snippets
- Background sync for large catalogs with fast, scalable breadcrumb updates
Create automatic or custom breadcrumbs - Improve SEO, navigation, and Google visibility.
Create precise breadcrumb navigation for products, collections, and other pages. Automatically generate breadcrumbs, build them from navigation menus, or define fully custom breadcrumb paths.
Assign breadcrumbs in bulk or customize each product, collection, or page individually. All breadcrumb paths are saved as metafields, so they remain intact across theme changes.
Includes built-in Schema.org structured data (JSON-LD) to improve SEO, internal linking, rich snippets, and Google visibility.
Questions and comments
Questions people ask about Smart Breadcrumbs ‑ SEO & Nav, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
7 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.