Shopify app

Emerging

Twilio Segment by Littledata

Name: Twilio Segment by Littledata
Price: 199 USD
Rating: 4.5 (10 reviews)
Author: Littledata

Server-side customer data into Segment's 100s of destinations

Rating on Shopify: 4.5(10)
Reviews: 10
Developer: Littledata
Launched: April 25, 2019
Pricing: From $199/month. Free trial available.
Languages: English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Analytics

#25 of 108

See the ranked table

Rank in Store data importer

#8 of 25

See the ranked table

Bayesian rating

4.13

category median 4.18

Reviews in the last 180 days

from the 3 reviews on the listing page

1 and 2 star share

10%

1 of 10

Starting price

$199/month

band: $100 to $299 · 30-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Plan	Price	Billed yearly	Trial	Usage fee	Included
Scale	$199/month	not offered	30 days	$0.15/order from 1,501–3,000, then $0.06/order above 3,000	Server-side tracking and data layer; Event Editor - no code required; Profit Signal for Google Ads and Meta; All 9 destinations included; Shopify Markets and bot protection; Session Enrichment + Persistent ID; Priority support and private webinars; 1,500 orders included per month
Plus	$990/month	$9504/year	30 days	$0.04 per order over 10,000 orders	All Scale plan features, plus:; Multi-store rollups and multi-currency; Managed onboarding and training; Guaranteed uptime SLA; Dedicated account support; 10,000 orders included per month

Rating distribution

10 ratings on the listing at crawl time.

5 stars8(80%)
4 stars1(10%)
3 stars0(0%)
2 stars0(0%)
1 star1(10%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

5 starsMar 17, 2025ScoochUnited KingdomAlmost 2 years using the app
"The app works as described, setup is easy and support is fast and helpful!"
Read on Shopify
5 starsNov 9, 2021goro's | DELTAone Hong KongHong Kong SAR7 months using the app
"We have been using Segment by Littledata since the launch of our Shopify store and it works great. Their support is very responsive and supportive."
Read on Shopify
5 starsOct 29, 2021The Wine CollectiveAustralia8 days using the app
"LittleData is awesome to help kick start Segment tracking with Shopify. The support from the team has been really great."
Read on Shopify

Screenshots

5 of 5 listing screenshots, composed as review cards. Captions are the developer's own.

1 of 5: shopify source for segment
2 of 5: Complete ecommerce tracking and order import
3 of 5: Track all ecommerce events into Segment
4 of 5: Key conversion events tracked realtime
5 of 5: Accurate revenue tracking for marketing

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Customer behavior

Real-time tracking
Activity tracking
Event tracking
Segmentation
Page views
Lifetime value (LTV)

Marketing and sales

Marketing attribution
Checkout analytics
Purchase tracking
Funnel analysis
UTM tracking
Abandoned cart
Pixel tracking

Visuals and reports

Multi-store reports
Custom reports
Data export
Historical analysis
GDPR compliance

Data sync

Order sync
Real-time sync

Data migration

Bulk export
Customers
Orders

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Checkout, Shopify Admin

Data access

As disclosed on the listing. Never scored.

View customer data

Sensitive data, device and activity data

Sensitive data: Name, email address, phone number, physical address
Device and activity data: Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data

Store owner, blog contributors

Store owner: Name, email address, phone number, physical address
Blog contributors: Email address, IP address, browser and operating system

View and edit store data

Customers, products, orders, store analytics, Online Store

Edit customers: Browsing behavior, customer data
View products: Inventory, products, collections
Edit orders: Order fulfillments, all order history
Edit store analytics: Web pixels
Edit Online Store: Online Store pages, Online Store script tags, theme
View other data: Shopify Markets settings

Developer

Littledata

Apps in the dataset:: 1
Address:: 2a Northbrook Court, Park Street, Newbury, ENG, RG14 1EA, GB
Website:: www.littledata.io
Support email domain:: littledata.io
English support:: yes
Resources:: Privacy policy, FAQ, App Documentation, changelog

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 62 words.Show

Server-side tracking revenue to match your revenue with Shopify
No-code setup of a complete ecommerce schema
Capture every customer touch point, including checkout steps and post-purchase
Push customer and marketing data to any Twilio Segment destination
Built for data experts - making it ridiculously easy to get accurate data

Instantly track 15 cloud-mode events, 17 product properties & 19 user traits and into Twilio Segment

Littledata connects your Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the device-mode or cloud-mode destinations that Segment supports.

Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

10 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.